How to start a blog

A blog is simply a large selling tool. It mightiness consciousness similar an ‘old-school thing’, but it’s inactive a truly beardown SEO instrumentality successful 2022. Google conscionable loves large content! So if you’re reasoning astir starting a blog, I lone person 1 happening to say: spell for it! Let’s marque 2022 the twelvemonth successful which you yet commencement your blog! But what benignant of things should you deliberation astir earlier starting a blog? If you instrumentality a little time to think astir however to acceptable up your blog earlier you begin, you’ll person little enactment aboriginal on. Which things could truly usage immoderate other SEO love? In this post, I’ll archer you each astir wherefore a blog is truthful important for SEO and springiness you applicable tips connected however to acceptable up a blog connected your site.

Why is simply a blog important for SEO?

Google reads text. That means that sites with a batch of large contented person a higher accidental to fertile precocious successful the hunt engines. A blog is simply a cleanable mode to constitute astir what you know. It’ll springiness you the accidental to constitute things that your assemblage volition privation to read. You astir apt privation to fertile for immoderate precise competitory terms. If you constitute each kinds of blog posts connected antithetic aspects of those competitory terms, you’ll marque it overmuch easier to fertile for those competitory presumption too. All you request is (SEO) emotion and immoderate large interior links to get up successful those hunt motor effect pages.

Tips connected however to commencement a blog

If you commencement from scratch and you don’t adjacent person a site, you’ll request to dive into things specified arsenic hosting, themes and installing awesome SEO plugins. But let’s conscionable presume that you person a site, but don’t person a blog (yet). How bash you commencement that archetypal post? Let’s spell done immoderate applicable tips together!

1. Choose your niche

You should ever constitute astir what you know. But you should not constitute astir everything you know. Pick a niche! Decide upon the main taxable and constitute posts related to that topic. It’s much apt that your assemblage volition travel backmost and work your other posts if you’re penning astir akin topics. People volition cognize what to expect. Starting a ma blog implies that you constitute astir each things concerning your children and household life. Starting a question blog implies you constitute astir traveling. You tin constitute astir thing somewhat off-topic erstwhile successful a portion of course, but effort to instrumentality to your niche. An assemblage of a question blog doesn’t expect a blog station astir gardening.

2. Do your keyword research

Once you’ve chosen your niche, work up connected the basics of keyword research. Try to find retired what radical are searching for. What words are they utilizing erstwhile they privation to work astir your niche and your topic? You should truly get wrong the heads of your imaginable audience. If you bash your keyword research properly, you should extremity up with a agelong database of keywords you would similar to beryllium recovered for. Try to travel up with competitive, caput keywords arsenic good arsenic with little competitory long-tail keywords. And, don’t hide to springiness search intent immoderate thought arsenic well!

3. Think astir tract structure

You’ll commencement with a cleanable slate, truthful this is the champion clip to deliberation astir site structure. What categories are popular in your niche? What are the astir important head keywords you’d similar to fertile for? You should constitute a long, kick-ass nonfiction about each of these keywords. Those volition beryllium your astir indispensable articles, oregon successful different words, your cornerstone content. You should springiness those articles a salient spot connected your site.

After you’ve written those beauteous cornerstone articles, constitute tons of blog posts connected subtopics of that main taxable and ever link to your cornerstones. That way, you’ll beryllium telling Google precisely what the astir important articles connected your website are.

Read more: How to acceptable up a cornerstone contented strategy with Yoast SEO »

4. Think astir benignant and personality

A blog usually has an informal style. Blog posts are usually alternatively casual, similar talking to a friend. But it each depends connected your property and the taxable of your blog. Before you commencement a blog, determine upon a style. What benignant of vibe bash you privation your posts to have? If your blog is astir accountancy oregon firm finance, your blog should person a alternatively ceremonial code of voice. However, a blog astir guinea pigs could propulsion disconnected a wholly antithetic vibe!

A abbreviated look for that precise archetypal blog post

After you’ve done a small spot of thinking, you conscionable request to commencement writing! Put pen to insubstantial (or fingers to keyboard) and conscionable bash it. Your blog starts with the precise archetypal post. That station doesn’t person to beryllium perfect; it conscionable has to beryllium published. Let maine assistance you determination and springiness you a abbreviated look for that precise archetypal blog post.

1. Choose a topic! What are you going to constitute about?
2. Write down your message: what is the happening you privation radical to retrieve from this post?
3. Write…. and work much astir writing… due to the fact that it’s much easy said than done.
4. Add pictures and videos. A palmy blog has pictures and videos arsenic well. Every station should diagnostic astatine slightest one image. Taking bully photos yourself is simply a large mode of creating images. Making abbreviated videos is simply a truly bully blogging strategy arsenic well. Especially if you’re blogging astir (aspects) of your ain life, photos of it are a necessity.
5. Optimize for the Search Engines! Before publishing your post, optimize it utilizing Yoast SEO. Don’t forget to make an awesome SEO title and a decent snippet. Finetune your text. Make definite your substance is readable, arsenic good arsenic SEO-friendly. And retrieve to adhd immoderate links pointing towards your caller post, different users and Google volition ne'er find it!
6. Promote your blog: Using social media is the champion mode to reach and turn the audience of your blog. That’s wherefore your blog should person a Facebook page. Sharing your posts connected Facebook is simply a bully selling strategy. Don’t hide Instagram and Twitter either! In addition to the usage of societal media to beforehand your blog, we counsel you send retired a digital newsletter. Let radical motion up for it and nonstop retired emails with your latest blog posts and different contented they mightiness enjoy.

Keep reading: Marketing your blog »

Love your tract and commencement that blog

The astir important happening erstwhile starting a blog – too mounting up your caller blog – is penning that precise archetypal blog post. Once you’ve written that archetypal post, your blog has started. From that infinitesimal on, you should proceed penning blog posts. Just proceed with the SEO love. Try to find a frequence to people caller posts, truthful your readers cognize what to expect. You don’t person to blog each day, erstwhile a period could besides beryllium a bully frequence to commencement with. Starting a blog is hard work. But your tract truly deserves a little love. Let’s spread that SEO love! 

Read on: Blogging: the eventual usher »