How To Select Highest-Selling Affiliate Products & Book Profits

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Did you adjacent marque a single merchantability for that affiliate programme you joined recently?

The supra question is simply a nightmare for astir each affiliate marketer.

And if you fearfulness answering that question (especially if you made small to nary sales), don’t worry.

Most radical who effort to make wealth online done affiliate selling don’t marque immoderate income astatine all.

Even if they negociate to marque a sale, it’s often not capable to screen the costs of the operations—let unsocial marque a profit. 

There’s truthful overmuch to bash erstwhile moving connected an affiliate selling campaign

Things like:

  • creating a landing leafage (content if you’re a creator)
  • driving postulation to it
  • hoping that they person into sales
  • tracking and reporting everything, etc.

take up a batch of time, effort, and money.

And aft pouring your blood, sweat, and tears into a sale, it sucks to spot that the ROI went downwards.

But it doesn’t person to beryllium this way.

You excessively tin marque a sidesplitting arsenic an affiliate marketer, but lone if you instrumentality a data-driven attack to it.

In this article, I’ll springiness you a elaborate blueprint to bash precisely that, but first:

How are affiliate sales  managed successful the backend?

In elemental words, the affiliate income process is divided into 2 phases:

Phase 1: BEFORE clicking the affiliate link

  • The marque gives a unsocial tracking link to each affiliate
  • That affiliate promotes that nexus to their audience
  • The assemblage clicks connected that affiliate link

Phase 2: AFTER clicking the affiliate link

  • The assemblage is redirected to the brand’s landing page
  • They read/watch the landing leafage copy/video and get acquainted with the product
  • Based connected what they see/read, they determine to bargain it then/later oregon not to bargain it astatine all

Here’s what happening with your assemblage connected a intelligence level.

Before clicking the link, your assemblage was connected with you. They were listening to what you wanted them to perceive to, seeing what you wanted them to see, and feeling what you wanted them to feel.

But arsenic soon arsenic they clicked the nexus and landed connected the brand’s platform, the transportation betwixt you and your assemblage BROKE.

So what happened, you ask?

You mislaid power implicit your audience’s buying behaviour aft they clicked the affiliate nexus and landed connected the brand’s webpage.

But does it truly matter?

It does.

And I’ll archer you why.

Since they’ve mislaid the transportation with you and are present connected the brand’s platform, it’s up to the marque however they contiguous themselves and transportation your assemblage to bargain from them.

The CONTROL is taken distant from you. You drove the postulation to your affiliate and present you can’t bash anything.

But thing indispensable dictate the fig of income you make, right? Isn’t there?

If that thing isn’t you oregon the brand, past what could it be?

That something is the mode their sales funnel is created.

In basal terms, the magnitude of income you tin marque depends connected however effectual the brand’s income funnel is.

If the brand’s income funnel is weakly crafted, you won’t marque a dime nary substance however galore clicks you thrust to them.

Their income funnel volition leak retired each the postulation you sent to them conscionable similar this bucket:

Most affiliates marque the mistake of sending clicks and crossing their fingers hoping to marque a sale. Don’t bash this. Even though there’s nary surefire mode to get a 100% conversion rate, see trying the methods provided successful this nonfiction instead. They tin assistance you boost your affiliate conversion complaint by 3-5%.

So, without immoderate further delay, let’s commencement by:

1. Choosing an affiliate merchandise that’s marketed well

When you’re looking for an affiliate merchandise to promote, it’s important to take 1 that is marketed well.

A poorly marketed merchandise volition not lone neglect to make sales, but it tin besides bespeak poorly connected you arsenic an affiliate.

There are a fewer cardinal factors to look retired for erstwhile evaluating the selling imaginable of the merchandise you’re promoting.

The archetypal happening you should commencement analyzing is:

1.1. Retargeting

Do you retrieve the past clip you landed connected a website/eCommerce leafage to bargain thing but chose not to bargain anything?

Maybe you went lazying astir connected Facebook oregon Instagram to ticker immoderate comic feline videos and SURPRISE SURPRISE!!

You saw that nonstop merchandise advertisement successful your societal media feed.

You whitethorn person clicked connected that ad. Maybe you adjacent bought the merchandise this clip around.

So what precisely happened?

You were “retargeted” by that website due to the fact that you were their imaginable customer. This full process is called retargeting.

Retargeting happens each the clip due to the fact that it’s truthful effective. Several brands person claimed that moving retargeting ads has boosted their conversion rates by a ample margin.

To punctuation an example, Tirendo (a tyre shaper brand), increased its conversion rates by 161% oregon 2.61 times via retargeting.

You mightiness accidental 161% is not that great, but successful numbers, it means if they’re making $10,000 successful sales/day, retargeting tin assistance marque them an other $16,100/day successful revenue.

That’s a immense difference, isn’t it? 

And if you’re generating a 30% committee connected that merchandise arsenic an affiliate, you marque $4830 other per time by looking astatine the supra numbers.

It lone proves however important this method is for online businesses and however you, arsenic an affiliate, tin payment from it.

If brands aren’t retargeting the radical who visited their website, they’re leaving wealth connected the array which is besides a nonaccomplishment for you—the affiliate.

As an affiliate, you enactment arsenic a mean of the archetypal touchpoint betwixt the marque and its customers.

You present the marque to caller prospects via your affiliate link.

Once you defer your visitors to their tract (landing page), it becomes the brand’s work to person these visitors by immoderate means necessary.

And if brands aren’t retargeting the visitors, they’re not doing their occupation well.

So,  you should similar selling items that retarget their visitors.

But however bash you cheque if that marque is moving retargeting ads?

A straightforward mode to find retired is by visiting their landing leafage yourself and past scrolling done your societal feeds.

If they look there, you’re bully to go. You tin besides inquire your affiliate manager oregon consult straight with the brand’s selling squad to find retired if they’re moving retargeting ads.

Now that you recognize however the marque is retargeting ads, the adjacent happening you request to look retired for is their…

1.2. Branding

When you’re looking for affiliate products to promote, see their branding.

A well-branded merchandise volition beryllium much recognizable and trustworthy to imaginable customers. It is much apt to merchantability well.

Here are a fewer things to look retired for erstwhile assessing a product’s branding:

  • Does the merchandise person a beardown sanction and logo?
  • Is the branding accordant crossed each platforms (online and offline)?
  • Does the merchandise packaging look nonrecreational and high-quality?
  • Is the merchandise website casual to navigate and user-friendly?

Though these examples lone scratch the aboveground of each imaginable branding champion practices, the marque apt worked connected their promotional worldly if they ticked each of these boxes., 

Make definite you instrumentality the clip to measure a product’s branding earlier promoting it—as this could marque the quality betwixt making a nett and losing money.

Similarly, don’t hide to wage attraction to their:

1.3. Social media presence

In today’s integer age, much and much radical are turning to societal media for merchandise recommendations.

As an affiliate marketer, you tin pat into this by promoting brands that are progressive connected societal media platforms specified arsenic Twitter, Facebook, and Instagram.

The much engaged a marque is with its customers connected societal media, the much apt it is to make sales.

Another captious origin to see is the:

  • Type of contented the marque produces
  • Is it precocious prime and informative?
  • Does it supply worth to its customers?

Read the comments connected what radical are saying astir them.

Most businesses present person a backstage Facebook radical for their customers only.

For example, you tin join the SE Ranking community to summation entree to insider accusation astir what our customers are experiencing with our product.

Try to fig out:

  • The fig of complaints (less is better).
  • Do they respond to their customer’s doubts, complaints, oregon immoderate different issues?
  • Do they judge caller suggestions from their customers?
  • Positive and antagonistic feedback from their customers?
  • Their customer’s success/failure stories, etc.

In general, get accusation astir the civilization and past surrounding that product.

If the mounting is suitable, springiness it a shot, but if there’s excessively overmuch negativity oregon criticism, you should astir apt debar doing immoderate concern with that product.

1.4. Email marketing

Email marketing is simply a cardinal constituent of immoderate palmy online business.

However, galore businesses neglect to instrumentality afloat vantage of this almighty tool.

One of the biggest mistakes businesses marque is not pursuing up with leads who instrumentality vantage of the escaped proceedings but don’t determination connected to becoming paid subscribers.

As an affiliate, marque definite that the brands you’re promoting are regularly pursuing up with these leads and persuading them to person to a paid plan.

Thankfully, it’s casual to cheque if the marque has an email follow-up strategy successful place.

Just look for an enactment to subscribe to their email database erstwhile you motion up for the escaped trial.

If they don’t person one, you tin ever scope retired to their selling squad and consult with them astir this issue.

Either way, it’s important to enactment connected apical of things truthful you tin beryllium definite you’re getting the astir retired of your affiliate narration and maximizing your instrumentality connected effort

1.5. Online reviews

When it comes to selecting affiliate products that volition merchantability good and make profits, online reviews tin beryllium a adjuvant guide.

These days, astir each merchandise class has a directory wherever each products of that class are listed alongside merchandise reviews.

If you’re promoting SaaS tools, you tin cheque retired G2, Capterra, oregon Product Hunt for reviews related to SaaS tools.

If you’re promoting Amazon FBA products, you’ll find lawsuit reviews straight connected each product’s page.

Although reviews tin sometimes beryllium manipulated and shouldn’t beryllium blindly trusted, they tin springiness you immoderate thought astir the prime of the product.

1.6. High converting landing page

This is the leafage that imaginable customers are directed to erstwhile they click connected your affiliate link.

If the leafage doesn’t person well, past you’re wasting your clicks—and time.

A fewer elements of a high converting landing page include:

  • Authentic impervious of value
  • High leafage load speed
  • Free of clutter
  • A bully ocular appeal
  • Speaks to the people audience
  • Is mobile optimized
  • Strong CTA
  • Highlights the product’s USP

If you’re promoting a merchandise you haven’t personally utilized (not recommended), marque definite the landing leafage is convincing capable to compensate.

You tin besides inquire the institution astir its wide income funnel travel to spot if they’re getting bully results.

Sometimes, an mean merchandise sells much successful examination to the champion merchandise conscionable due to the fact that it’s backed by a beardown income funnel.

2. Finding affiliate programs with recurring commissions and looking astatine concern metrics

When it comes to affiliate marketing, determination are 2 main types of affiliate commissions you tin make:

  • One-time, and
  • Recurring

As an affiliate, you privation to look for programs that connection recurring commissions. This means you’ll proceed to gain wealth from a customer’s acquisition implicit time. 

But not each affiliate programs offering recurring commissions person oregon prolong well.

How bash you prime bully affiliate products susceptible of generating recurring commissions for a agelong time?

There are a fewer concern metrics you should support an oculus on, and you tin ever inquire for these from the institution itself.

Note: Not each steadfast is consenting to stock this information due to the fact that it tin beryllium rather delicate for them. Also, it tin beryllium detrimental to the company’s maturation if this information falls into the incorrect hands.

If you and the institution person established a bully rapport, they mightiness beryllium consenting to manus implicit that information to you. 

Now, let’s instrumentality a look astatine the benignant of information they mightiness nonstop your way.

2.1. Earnings-per-click (EPC)

In affiliate marketing, earnings-per-click (EPC) measures however overmuch wealth an affiliate earns for each click they generate.

In elemental words, if you sent 100 clicks and you made $500, past the EPC is $5.

EPC is an wide operation of a batch of different factors due to the fact that it lone gives an precocious presumption of the data.

To summation a granular presumption of the show of the affiliate program, different factors are important to consider.

For example, EPC is often utilized to comparison different affiliate programs, arsenic it tin springiness you an denotation of which programs are much profitable.

In short, a higher EPC means that an affiliate programme is much lucrative and sells easily.

After you’ve selected which programs to promote, you tin instrumentality a heavy dive into the metrics beneath for much information.

2.2. Monthly recurring gross (MRR)

If you’re promoting products that connection recurring commissions, past don’t hide to cheque their MRR and churn rate.

In business, monthly recurring gross (MRR) is defined arsenic the full magnitude of gross that a institution tin make connected a monthly subscription ground from its products.

If a merchandise has a debased MRR, past it’s apt that it volition make less affiliate commissions implicit time.

To find retired a product’s MRR, simply disagreement its full gross by the fig of customers it has connected a monthly basis.

Let’s accidental a merchandise generates $10,000 successful gross per period and has 200 customers. Its MRR would beryllium $50.

The higher the MRR, the much profitable the merchandise is apt to beryllium successful the agelong run.

Gain penetration into this metric by connecting with your affiliate manager.

2.2. Churn rate

Churn rate, besides known arsenic attrition rate, is simply a measurement of the fig of customers who permission a institution during a acceptable play of time.

It’s usually expressed arsenic a percent of the full fig of customers leaving the institution successful a fixed period.

For example, if a institution has 100 customers astatine the opening of the twelvemonth and 10 of them cancel their work during that year, the company’s churn complaint would beryllium 10%.

Churn complaint is an important metric for affiliates due to the fact that it tin bespeak whether a concern is losing oregon gaining customers.

A precocious churn complaint whitethorn bespeak that a institution is losing excessively galore customers to beryllium sustainable and is besides costing you recurring commissions. A debased churn complaint whitethorn bespeak that a institution is growing.

While immoderate churn is inevitable, marque definite your marque is taking steps to trim it.

To observe what the product’s churn complaint is, interaction your affiliate manager oregon get successful interaction with their income team.

2.3. Highest selling plan

When promoting products that connection assorted pricing models, you indispensable find the highest selling program and absorption your efforts connected promoting that one.

This is due to the fact that not each plans merchantability arsenic well—some outperform others.

You tin collaborate with the marque to supply discounts connected their astir fashionable plan—doing this volition pb to much conversions and effect successful a higher committee payout for you.

To find retired which pricing exemplary is selling the best, your affiliate manager should beryllium capable to stock this information with you. If they can’t, scope retired to the income department.

2.4. Highest retaining plan

If you’re offering a merchandise with respective pricing plans and recurring commissions, advertizing the highest retention program is apt to help.

How?

Not lone volition it assistance with generating a dependable passive income but it tin besides summation wide lawsuit satisfaction.

It’s communal cognition that attracting a caller lawsuit costs much than keeping an existing one, truthful promoting a program with a higher retention complaint is bound to effect successful much conversions and affiliate commissions.

Lastly, you tin besides usage this strategy to get the marque to wage you much affiliate commissions.

How?

It volition effect successful the steadfast having to walk little connected retaining customers and—after you’ve made a batch of income for them implicit time—you tin inquire them to beforehand you to a higher committee bracket.

To find retired which pricing exemplary has the highest retention rate, scope retired to your affiliate manager oregon interaction the income section of the company.

2.5. Customer beingness value  (CLV)

Customer beingness worth (CLV) measures the full worth of a customer relationship, from the initial procurement to repetition concern and referrals.

Paying attraction to this metric becomes important if you’re promoting a merchandise that offers recurring commissions due to the fact that it tin amusement you the semipermanent worth of a customer.

In general, the higher the CLV, the much invaluable a lawsuit is to their concern and the much recurring commissions you tin marque passively.

Conclusion

Now that you cognize however to prime the highest-selling affiliate products, it’s clip to enactment your cognition into action.

Do immoderate probe connected the products you’re funny successful and past prime a fewer that you deliberation person the imaginable to merchantability well.

Next, beforehand these products done your affiliate links.

Make definite to way your income and net truthful you tin spot however good your campaigns are performing.

You tin commencement generating important profits from your affiliate selling efforts with small effort. So what are you waiting for?

Get started contiguous and commencement earning!

Palash Nag is simply a B2B and SEO freelance contented writer who loves to constitute astir SaaS, online marketing, and productivity for companies and besides income emails and newsletters. If he’s not reviewing SaaS products connected his main blog, The Mistaken Man, you tin find him binge-watching TV shows.