How to Run an SEO Test with seoClarity

SEO tests let you to corroborate — with information — that your changes, optimizations, and SEO efforts are making a affirmative interaction connected your integrated hunt traffic.

What Can You Test successful SEO?

Testing is simply a important constituent of immoderate SEO strategy. Here are a fewer SEO investigating ideas:

• Meta rubric and description
• URL structure
• Headlines
• Call to action
• SEO copy
• Product description
• Images oregon video
• Schema 
• SERP features
• Internal links

Any tract constituent that you person power implicit tin beryllium tested.

What Makes SEO Testing So Difficult?

Nearly each selling channels person adopted immoderate signifier of investigating — but SEOs.

Why?

SEO investigating is hard!

Because you can’t scale aggregate versions of the aforesaid leafage astatine a time, SEO investigating requires cautious enactment of power and trial groups that stock a akin level of rankings and traffic.

Not to notation really deploying changes to the close trial pages, which tin strain dev and engineering resources.

Without the infrastructure oregon resources to test, the full process becomes cumbersome and complex.

SEO Testing astatine Scale: How to Run an SEO Test successful seoClarity

Despite the complexities of SEO testing, a almighty SEO level lets you flooded the challenges. For this demonstration, I’ll explicate however seoClarity’s SEO Split Tester makes the process seamless without straining existent resources.

Create the Test Plan

In bid for your SEO trial to beryllium reliable, the leafage groups should stock a definite level of correlation (i.e. akin postulation oregon rank).

This involves choosing trial and power groups — which tin go tedious with truthful galore pages and truthful overmuch data.

With Split Tester, your SEO trial groupings show a correlation percent based connected Google’s Causal Impact model.  

You tin besides radical trial pages into customized groupings successful the level to people which pages person a trial change. This helps to support way of the trial arsenic it progresses.

Staging the Test

Before the investigating adaptable is executed, it’s important to isolate it to guarantee it’s really the origin of immoderate consequent changes successful show metrics.

Don’t get to the extremity of your trial and not cognize what really worked.

It tin beryllium adjuvant to usage a staging tract to corroborate the trial constituent is the lone happening changing connected the page. This is 1 of the reasons wherefore we built Page Comparison — included successful seoClarity to comparison the contented of 2 pages, whether they’re unrecorded oregon successful development.

(Page Comparison successful the seoClarity platform.)

This is adjuvant anterior to trial deployment to guarantee that lone the elements that you program to trial are antithetic connected the page, portion everything other remains the same.

This standardization of investigating allows you to corroborate that it was your tested elements that resulted successful a change, not an outlying factor.  

Then it’s clip to deploy the changes.

Execute the Tests

Implementing trial changes connected your tract tin beryllium hard if you don’t person the due infrastructure for investigating oregon a deficiency of dev resources.

This creates a monolithic roadblock to easy moving your tests.

With Split Tester, you tin marque changes to pages successful your trial radical successful conscionable a fewer clicks. This allows you to bypass the improvement squad and tally SEO tests connected your ain timeline.

Recommended Reading: The Right Way to Do SEO Split Testing

This lets you destruct the guesswork of optimizations by having data-backed grounds for your assorted SEO tests.

Scale the Tests

Analyze the Test Results

Now comes the clip to analyse the trial results to pass your adjacent move. The biggest roadblock we perceive from clients is deficiency of information scientists to really tally the analysis.

Unfortunately, a information subject squad conscionable isn’t an enactment for each SEO teams. Instead, SEOs often usage postulation reports carved into 2 segments. Traffic is traffic, right? If my trial radical has much postulation than my power group, it's a success.

Maybe, but not necessarily.

With a existent statistical investigation model, similar Causal Impact, you tin measurement accurately and it accounts for different factors that mightiness interaction your power and trial groups. Additionally, it tin supply results for tiny differences that mightiness different instrumentality months to measure.

With integrations with Search Console and Google Analytics, you tin spot your information successful 1 place. Split Tester analyzes your information to amusement you the effect of the trial (positive oregon negative) and if the results are statistically significant.

(Split Test Analysis shows you the results of your SEO test.)

With annotations successful the seoClarity platform, you tin people tract changes, similar erstwhile a trial started oregon ended.

Plus, SEO segmentation is different cardinal portion of testing. seoClarity helps streamline your workflow.

With unlimited keyword and leafage groupings, you tin conception your tract and managed keywords for immoderate circumstantial projects.

Making tweaks to the scope of a task is often required done the process, truthful seoClarity’s easiness of groupings saves a batch of clip erstwhile measuring SEO performance.

Groupings tin besides beryllium annotated, truthful you tin annotate the trial radical specifically to spot erstwhile changes were made to your site.

For example, if you launched refreshed contented lone successful a definite folder, that folder could beryllium flagged connected motorboat time to isolate the circumstantial project. This is particularly utile for ample teams who person aggregate projects moving astatine each times.

That would fto you analyse that group's circumstantial show astatine the extremity of the trial period.

(Use annotations to people tract changes, similar erstwhile a trial started oregon ended.)

Next Steps: After the Test

A palmy SEO run should perpetually beryllium tested and reiterated. Use the insights from the trial to pass your adjacent move.

By creating an situation wherever existent SEO investigating tin beryllium conducted connected a regular basis, you tin make a existent SEO strategy based connected information that reflects your market, alternatively than 1 based connected champion practices that whitethorn not beryllium related.

Depending connected the trial results, you tin roll-out these changes to your site, oregon region the changes if the results are negative.

Conclusion

SEO investigating doesn’t person to beryllium a manual process and strain your existent resources. 

With an SEO automation platform, investigating tin beryllium done astatine scale.

seoClarity’s ClarityAutomate: Split Tester lets you create, deploy, standard and analyse tests successful minutes and saves dev time.

You tin present tally an SEO trial each without the reliance connected information subject oregon dev teams.  

This way, you tin tally a trial connected your ain presumption and beryllium the ROI of integrated hunt with a data-driven concern case. Then, analyse the results of your trial with Split Test Analysis. 

If you can’t implement, test, and reiterate, past getting to a palmy effect isn’t possible. With ClarityAutomate, each of that is possible. 

This is the easiest way from SEO insights to ROI.