How to Promote Your Business on Facebook: The Ultimate Guide

Ready to larn however to beforehand your concern connected Facebook?

In this article, we stock a step-by-step usher connected however to usage Facebook to beforehand your business, scope much customers, and thrust engagement.

Benefits of Using Facebook for Business

Facebook is 1 of the astir utilized societal media platforms successful the world, with over 3 cardinal monthly progressive users.

This makes Facebook an indispensable portion of societal media strategy for ample and tiny businesses.

When you usage Facebook to beforehand your business, you:

• Engage with caller and loyal customers
• Gain an knowing of your people assemblage done analytics and insights
• Drive postulation to your website oregon landing page
• Promote products, services, and events
• Reach much imaginable customers with Facebook advertising

Step 1. Set Up Your Facebook Business Page

To beforehand your concern connected Facebook, you’ll request a Business Page. 

Which is managed utilizing Facebook Business Manager (now called Meta Business Manager).

To make a Business Page, travel these steps:

Create oregon Log In to a Personal Facebook Account

A Facebook Business Page is managed by a idiosyncratic relationship (known arsenic the Page Administrator).

If you already person a idiosyncratic account, you tin usage this to make your Business Page.

If you similar to support your idiosyncratic beingness and concern separate, make a caller Facebook relationship to negociate your Business Page.

Create a Facebook Business Page

Once you’re logged into the close Facebook account, navigate to the near sidebar. 

Click “Pages.”

Then, click “Create New Page.”

Enter Basic Information

Next, make your Facebook Business Page by entering the pursuing information:

Page Name

Your Business Page sanction indispensable subordinate to your concern and its products oregon services. 

Otherwise, audiences volition conflict to signifier a transportation betwixt your Page and what you offer.

The sanction of your Business Page is 1 of the archetypal impressions you marque connected your audience, truthful take wisely.

A bully sanction is clear, concise, and tells the assemblage astir your business.

For example, let’s accidental you’re a pizza parlor successful Seattle, Washington, called Mario’s. 

An engaging and wide Facebook Page sanction is “Mario’s Pizza Seattle.” It tells the audience:

• The sanction of the concern (Mario’s)
• The merchandise disposable (pizza)
• The determination (Seattle) 

Choose and participate your Facebook leafage sanction into the “Page name” box.

Category

The “Category” container allows you to prime what benignant of concern you are and the manufacture you’re in. This helps audiences recognize much astir your business.

For example, Mario’s could categorize itself arsenic a restaurant, pizza place, oregon Italian restaurant. Depending connected however they privation to marketplace themselves to an audience.

Start typing your concern category, and the container volition autofill suggestions. Select the 1 that aligns astir with your business.

Bio 

Your “Bio” is the statement of your concern and an accidental to stock much accusation astir who you are and what you do.

In Mario’s case, we’ve fto the assemblage cognize they tin get a New York-style portion of pizza connected the West Coast.

Type a concern statement successful the “Bio” box. If you’re abbreviated connected ideas, permission this conception blank and travel backmost to it later. Once you’ve filled successful each your information, click “Create Page.”

Step 2. Complete Your Facebook Business Page Profile

Include further details astir your concern to assistance visitors and imaginable customers recognize much astir you.

This encourages them to link and prosecute with your Facebook page.

Provide Your Contact Information

Provide your “Contact” accusation to marque it speedy and casual for customers to cognize however to interaction you.

Add the URL for your concern website, a telephone number, and an email code wherever customers tin scope you.

Add a Location

If your ample oregon tiny concern has a geographical “Location”—for example, a brick-and-mortar store oregon an office—include this information.

This volition make a hyperlink connected your Facebook Business Page. 

When viewers click connected the link, Google Maps volition open, helping them easy navigate to your business.

Add your concern code to the code conception of your Facebook Page.

Include Your Hours of Operation

Let customers cognize erstwhile you’re unfastened for business. 

If you person peculiar hours during holidays, you tin update this conception to bespeak your caller times. Just retrieve to alteration them backmost afterward. 

Add your business’s hours to your Facebook Business Page. Then, click “Save.”

Add a Profile Picture and Cover Image

Your profile’s originative elements (i.e., your illustration representation and screen image) are portion of your ocular brand identity.

Which helps audiences admit your business.

You request to guarantee your Facebook Business Page illustration representation and screen representation are eye-catching and positively correspond your brand.

For example, your illustration representation could beryllium your marque logo oregon a run image. And your screen photograph could amusement products, the latest promotion, oregon an event.

Here’s an fantabulous illustration by java institution Bodum:

This works good because:

• It’s informative. The banner representation shows java and tea-making essentials, thing that instantly tells first-time visitors what the institution is about.
• It uses a institution logo. The illustration representation is the Bodum logo successful their iconic marque color, red.
• It showcases products. The representation is stylish, professionally shot, and promoting the Bodum merchandise line.

If you request assistance creating a screen image, usage Semrush’s Instant Banner Generator to automate on-brand screen images and societal media banner designs.

Your Page illustration representation and screen representation indispensable beryllium accordant crossed your societal media channels. 

Otherwise, audiences volition consciousness confused astir your marque identity.

So first, revisit your company’s social media audit to get a consciousness for what your illustration representation and screen representation should be.

Then, stitchery the originative elements. 

Click “Add Profile Picture” to upload your image. And “Add Cover Photo” to upload your screen photo.

Here is what we uploaded for our fictional business, Mario’s:

Add a Call-to-Action Button

A call to enactment (CTA) is simply a fastener connected your Facebook Business Page that encourages radical to prosecute further with your business.

Which helps them connected their lawsuit journey.

The fastener you take volition beryllium connected your societal media goals.

For example, bash you privation to nonstop postulation to a website oregon landing page, promote signups, oregon thrust purchases?

To adhd a CTA, click connected “Add Action Button.”

Select the CTA that champion reflects the adjacent measurement you privation your assemblage to instrumentality connected their travel to becoming a customer. Then, click “Next.”

Link Your Business Page to WhatsApp

The adjacent measurement connects your Business Page to WhatsApp—a connection instrumentality owned by Facebook’s genitor company, Meta.

This volition let visitors to your Page to interaction you connected the WhatsApp fig you provide.

Which gives imaginable customers an accidental to link and prosecute with your business.

Enter your WhatsApp fig to link the communications instrumentality to your Facebook Business Page. If you’re not utilizing WhatsApp, skip this step.

Invite Friends to Connect with Your Page

Next, invitation your Facebook friends to link with your caller Business Page.

Asking radical who already cognize you to link with your Business Page is simply a large mode to physique an aboriginal audience.

And due to the fact that they’re your friends and family, they mightiness beryllium much inclined to similar and stock your content. Helping amended your reach.

Click “Invite Friends” to nonstop requests.

If you privation to support your Business Page backstage (for now), click “Next.”

Turn On Notifications

Leave notifications turned connected to guarantee you tin easy spot and respond to engagement connected your Business Page.

For example, comments, mentions, and nonstop messages.

Otherwise, you mightiness miss opportunities to interact with your people audience. 

And that’s similar leaving wealth connected the table.

Next, set the toggle fastener connected Facebook depending connected whether you privation to subscribe to selling emails astir your Page.

Then, click “Done.”

Congratulations! You’ve built a Facebook leafage to beforehand your business, products, and services.

Pro tip: Sign up for Semrush’s Social Media Toolkit to guarantee you ne'er miss an important notification. The instrumentality helps you negociate connection with your assemblage crossed Facebook, Instagram, and LinkedIn. 

This gives you a bird’s-eye-view of engagement crossed each your societal channels.

Which helps you reply to messages rapidly and easily.

Step 3. Create Valuable, Relevant, and Engaging Content

There are galore types of societal media content. And galore of them could assistance you connected your travel to larn however to marketplace your concern connected Facebook.

A fewer communal Facebook contented types are images, videos, substance posts, Stories, user-generated contented (UGC), carousels, and contests/giveaways.

But you can’t conscionable station immoderate aged contented and expect results.

A bully Facebook station will:

• Provide worth for your people audience
• Be applicable and related to your audience’s interests
• Generate engagement

Here’s a superb Facebook station illustration by guitar institution Fender:

This station works good because:

• It’s relevant. The representation shows a guitar, the main Fender product, a guaranteed involvement of the company’s audience.
• It generates engagement. Notice the #Straturday hashtag? That's utilized to assistance summation engagement and reach.
• It provides invaluable information. The station details absorbing statistic related to the taxable of guitars.

To make Facebook contented that resonates, reappraisal your societal media audit and make a Facebook contented strategy by pursuing the steps below.

A societal media audit is simply a papers that tracks, measures, and analyzes your societal media profiles and contented performance.

To assistance make engaging content, look astatine your astir caller audit and consider:

• Which types of Facebook contented thrust the astir engagement?
• Which topics make assemblage engagement? 
• What campaigns connected Facebook person generated the champion results?

If you don’t person entree to a societal media audit oregon privation to recognize Facebook posts that make engagement, usage Semrush’s Social Analytics.

The instrumentality gives you an overview of follower count, station reach, station engagements, and wide engagement rate.

Below each information set, you tin besides spot the percent gained oregon mislaid implicit the fixed clip frame. Helping you cognize connected a deeper level the posts that turn your business. And those that don’t. 

To acceptable up Social Analytics, commencement by connecting your Facebook profile:

Next, you request to configure and authenticate connection betwixt Semrush and your Facebook account.

Log into your Facebook relationship and authorize Semrush to entree it by clicking “Continue arsenic X”:

Next, prime the Facebook Business Page you privation to link to Social Analytics. And click “Add profiles.”

Facebook Content Strategy

Follow on for however to make a Facebook contented strategy that drives engagement and growth.

Conduct Audience Research

Understanding your target audience, their likes and dislikes, and topics that involvement them helps you make Facebook contented that resonates.

This helps thrust engagement, specified arsenic likes, comments, and shares connected your posts.

Audience probe needs to uncover demographics, behaviors, and characteristics. For example, age, location, interests, income, occupation title, and language. 

Which helps you physique profiles of the radical engaged successful your business.

Use Semrush’s Audience Intelligence tool to behaviour assemblage research.

And usage these insights to make buyer personas. Which are fictional representations of your perfect customers.

You tin besides usage Semrush’s Persona tool to assistance compile your assemblage insights into well-defined assemblage personas. Making it casual to make Facebook campaigns that resonate with a circumstantial audience.

Hashtags (e.g., #pizza) are integer markers that signifier societal media conversations. 

Exploring hashtags related to your manufacture oregon niche volition assistance you recognize the topics your assemblage is funny in, the trends they prosecute with, and springiness you penetration and ideas for a hashtag strategy of your own.

Use Semrush Social to look astatine the hashtags your competitors usage to people them successful your ain Facebook posts.

Use Social Listening to Uncover Trends and Topics

Social listening allows you to show online conversations, way mentions of your brand, and summation penetration into the topics and themes your assemblage talks about. 

This helps you recognize your assemblage connected a deeper, much idiosyncratic level. And you tin rapidly place emerging topics and trends successful existent time.

The result?

Relevant, timely Facebook content—just arsenic agelong arsenic the taxable oregon inclination aligns with your brand. 

For example, it wouldn’t marque consciousness for Mario’s Pizza Seattle to leap connected a inclination astir canine grooming. Because the speech isn’t related to their manufacture and won’t make caller customers oregon growth.

Keeping connected apical of online conversations is hard.

But Semrush’s Social Tracker makes it casual to way the topics and themes your competitors speech about. So you don’t miss an accidental to articulation successful the conversation.

For example, usage the instrumentality to look astatine your societal media activity, engagement, and hashtag usage crossed aggregate platforms. Including X (previously known arsenic Twitter), Facebook, Instagram, YouTube, and Pinterest. 

This volition assistance you “listen successful on” the topics, themes, and contented that make engagement. Allowing you to emulate that occurrence for your ain brand.

Create Compelling Content

Now you person accusation about: 

• Your people audience
• The topics and trends they prosecute with
• The hashtags and conversations your competitors usage to make engagement

You tin usage this to make engaging Facebook content.

A bully starting constituent is remembering that your posts must:

• Align with your audience’s interests and topics they attraction about
• Be visually striking to seizure attraction and promote engagement
• Use well-written transcript that communicates a wide message

Here’s a bully Facebook station illustration from Canadian brewery Steel & Oak that shares the motorboat of its caller stout:

This Facebook station works good because:

• It aligns with the brewery audience’s interests (beer)
• It’s visually striking and captures attraction (fall-colored, hi-resolution marque image)
• Uses well-written transcript (shares accusation astir their latest merchandise successful a fun, engaging way)

Step 4. Build a Regular Posting Schedule

One of the champion ways to beforehand your concern connected Facebook is sticking to a regular posting schedule.

Consistent posting helps summation your societal media scope and engagement. And your assemblage knows erstwhile to expect your posts, helping physique trust.

There’s a delicate equilibrium to posting valuable, relevant, and engaging content. Because you don’t privation to overwhelm your assemblage by sharing excessively galore posts.

Each manufacture has its ain perfect Facebook publishing frequency. 

As a wide regularisation of thumb, we recommend:

This is capable to enactment successful your audience’s caput without coming crossed arsenic spam oregon repetitive.

But each concern is different.

For example, a caller B2C concern looking to found marque consciousness mightiness station much often than an established company. 

To recognize much astir the champion clip to post, usage Semrush Social. 

The instrumentality helps you spot the times of the time and week erstwhile you people content. And the times of the time and week your assemblage engages the most.

Use this accusation to make a posting docket that drives engagement. 

But keeping up with a regular posting committedness is time-consuming. You request to enactment organized to cognize what posts are coming up and which person already been shared.

Step 5. Engage with Your Audience

Once your station is scheduled, you can’t beryllium backmost and expect it to execute connected its own. 

You indispensable bash what Facebook lets you bash best—interact straight with your people audience.

Otherwise, your societal media scope volition plummet and your engagement complaint volition soon follow. 

Here’s however to efficaciously prosecute with your assemblage connected Facebook:

Reply to Comments and Inquiries

Reply straight to conversations happening connected Facebook and Messenger to support your assemblage engaged. 

Answer questions and code assemblage comments and concerns astir your business, products, oregon services.

Here’s however we respond to lawsuit comments connected Semrush’s Facebook Page:

Join and Engage with Facebook Groups

Facebook Groups are popular. With much than 1.8 cardinal people interacting crossed communities each month.

Search connected Facebook for groups related to your business, industry, oregon niche. Join these and interact with members to found marque consciousness and physique lawsuit rapport and relationships.

For example, if you ain a pizza parlor, you could look for niche groups funny successful dough making, hydration ratios, and wood-fired ovens.

Prioritize Customer Service

Use automation to prioritize lawsuit work connected Facebook. And reply basal questions from customers—saving you clip and resources.

For example, Palate, a vino store successful the southbound of England, sends an automated reply to lawsuit queries sent via Facebook Messenger. 

This helps code lawsuit concerns oregon questions quickly, allowing the proprietor to absorption connected different areas of social media management.

Automation is adjuvant for basal questions specified arsenic “What clip bash you open?” oregon “Are you unfastened connected Tuesdays?” 

For much questions that request much elaborate replies, guarantee a squad subordinate responds. Like this:

This way, your customers volition consciousness a quality transportation to your concern and recognize you instrumentality their concerns seriously. Which improves user trust.

To show incoming messages and supply a accelerated response, usage Semrush’s Social Inbox.

The instrumentality collects comments, backstage messages, and mentions from your Facebook account, allowing you to reply to them from a single, easy-to-use interface.

Log successful and click “Create project.”

Enter your domain sanction and task name. Then, click “Create project.”

Navigate to the near manus of the screen. Click “Social Media” > “Social Inbox.”

Then, click “Connect profiles” to link your Facebook account:

Next, travel the on-screen instructions to motion into your Facebook account:

You tin adjacent acceptable up notifications successful the tool. This helps guarantee you don’t miss important comments, mentions, oregon nonstop messages from your Facebook Business Page.

Step 6. Run Facebook Advertising Campaigns

Facebook advertising is an effective, low-cost mode to beforehand your concern connected Facebook.

The level allows you to tally Facebook ads crossed assorted lawsuit interaction points (e.g., Messenger, Marketplace, Facebook homepage, feeds, etc).

And boost regular Facebook posts to a caller audience.

This means tons of opportunities for imaginable caller customers to announcement and prosecute with your business.

The champion part?

Learning however to advertise your concern connected Facebook allows you to people ads to users based connected circumstantial accusation specified arsenic location, demographics, behavior, interests, and more.

Which makes it casual to get your concern successful beforehand of radical astir apt to beryllium funny successful your merchandise oregon service. And thrust much engagement for your advertisement campaigns.

Here’s an illustration of Facebook advertizing by euphony mag Creem:

This advertisement works good because: 

• It intelligibly shows the offer. Using the 47% discount splash connected the main representation helps the advertisement get noticed. 
• It uses a catchy hook. Tool and Rush are fashionable stone bands. Helping drawback the oculus of euphony fans. 
• It restates the offer. The transcript restates what the eye-catching representation states—47% disconnected an yearly subscription. This helps reenforce the message.

There are 10 antithetic types of Facebook ads, including:

• Image ads
• Video ads
• Carousel ads
• Collection ads
• Instant Experience ads
• Poll ads
• Slideshow ads
• Stories ads
• Lead ads
• Messenger ads

It’s important to correlate your Facebook advertisement run with your societal media goals by choosing the close run objective:

• Awareness
• Traffic
• Engagement
• Leads
• App promotion
• Sales

Otherwise, you’ll conflict to thrust the close results from your ads. And lend to achieving your goals.

Advertisers measurement the cost of Facebook advertising campaigns by looking astatine cost per click (CPC). This metric tells advertisers however overmuch they spent for each advertisement click.

As of December 2023, the average outgo per click connected Facebook was $0.88.

How overmuch you walk connected Facebook advertizing volition beryllium connected your societal media budget, goals, advertisement placement, run duration, and seasonality.

Every concern is different. So, we urge allocating a tiny fund to moving Facebook ads and investigating what works and what doesn’t. 

Then, you tin standard campaigns that get results. And ditch the ones that don’t.

Step 7. Measure Your Success

Tracking and measuring your Facebook selling efforts helps specify what works and what doesn’t. 

So, you tin walk much clip focusing connected campaigns that thrust results. And usage this accusation to amended your Facebook contented strategy for aboriginal campaigns.

Below, we’ve breached down communal metrics for each run objective:

Facebook comes with built-in analytics accusation that tells you things similar engagement complaint and reach. 

Combine this with information from Google Analytics 4 (GA4) and Semrush Social for a afloat representation of however good promoting your concern connected Facebook is going.

Marketing your concern connected Facebook is simply a fast, effectual mode to summation your lawsuit base, recognize much astir your audience, and beforehand products, services, and events.

Use Semrush Social arsenic your one-stop societal media selling tool. The level helps you make invaluable insights and information you tin usage to scope much imaginable customers connected Facebook. 

Get started promoting your concern connected Facebook. Sign up for Semrush today.