How To Make A Quiz Lead Magnet (In 5 Easy Steps)

Quizzes marque fantastic pb magnets due to the fact that they are interactive and person precise precocious conversion rates.

This nonfiction shows you however to marque a quiz pb magnet that volition prosecute your visitors and assistance you physique your email database faster.

A lead magnet quiz is simply a quiz that gives the idiosyncratic a effect successful speech for an email address. It works amended than astir pb magnets due to the fact that it engages your visitors and it gives them accusation tailored to their needs. 

The quiz tin beryllium a scored cognition test, an appraisal of their needs, a diagnosis of a problem, oregon adjacent a property test.

A pb magnet quiz should beryllium abbreviated (no much than 10 questions) and it contains a pb seizure signifier wherever the quiz taker enters an email code to person the quiz results.

Visitors to your website are, connected the whole, successful a passive mode. They work your contented but they are not actively engaged with your website.

This makes it hard to get website visitors to instrumentality action.

Most pb magnets committedness thing but they don't really prosecute your visitors.

And that’s the quality betwixt quizzes and different types of pb magnets.

A quiz is interactive: erstwhile your visitant starts answering quiz questions, they are engaged with your website. And that makes it overmuch much apt they volition instrumentality enactment and go a lead.

Lead magnet quizzes person much higher conversion rates than different kinds of pb magnets due to the fact that your visitant has already committed themselves. 

Once they commencement answering the quiz questions, they are invested successful the process. And that makes it overmuch much apt that they volition motion up to your email list.

Another crushed wherefore quizzes enactment amended than different lead magnets is that they springiness you captious accusation astir your visitors. You tin usage this accusation to amusement your visitors offers that are tailored to their needs. 

You tin besides usage that accusation to conception your email list. That mode you lone nonstop your subscribers accusation that is applicable to their needs. And that dramatically increases your conversion rates.

When choosing a taxable for your quiz, deliberation astir the challenges facing your readers. What are their goals? What problems are they trying to lick erstwhile they travel to your website?

Let’s accidental your website is astir ‘building an online business’. A bully taxable for your quiz would beryllium ‘email marketing’.

The adjacent happening you request to bash is place astir 5 quiz results.

This sounds back-to-front - wherefore would you place the results of your quiz earlier you’ve adjacent travel up with the questions?

The quiz results are the intent of the full quiz. They are important for your visitant - that’s wherefore they volition happily springiness you their email address. And they are important for you, arsenic good - the quiz results let you to benignant your visitors into categories oregon ‘buckets’, depending connected what their needs are.

And that’s wherefore you request to commencement with the results. You past make questions that volition pb to those 5 antithetic results.

Continuing with the illustration of a quiz astir email marketing, your quiz results mightiness be:

• You request email selling software
• You request a pb magnet with an opt-in form
• You request an email sequence
• You request high-converting email templates
• You request contented ideas for your email updates

Sorting your quiz-takers into these 5 categories allows you to urge resources to them that are applicable to wherever they are successful their journey.

For example, for radical successful effect #1, you could urge an email selling service. For radical successful effect #2, you could nonstop them a PDF of your nonfiction explaining however to make a pb magnet. 

And truthful on.

Next, you request to travel up with your quiz questions. Remember that we are moving backward from the results. So you request to inquire questions that volition pb to each of these 5 results.

• Q1: I person an email selling level (Yes/No)
• Q2: I person a pb magnet (Yes/No)
• Q3: I person an email series (Yes/No)
• Q4: My emails are converting good (Yes/No)
• Q5: I conflict to travel up with ideas for my email updates (Yes/No)

Obviously, these are precise basal questions. Hopefully, you tin travel up with questions that are much enticing. 

But you get the idea!

You past request to usage the ‘results correlation tool’ successful your quiz software to lucifer each reply to a result. 

Each quiz bundle has its ain mode of matching answers to results.

This is what it looks similar successful the Interact quiz maker:

#1 - Pick a quiz taxable related to your website. Ensure that your quiz aligns with the work oregon merchandise you’re offering.

#2 - Keep your quiz short. The much questions successful your quiz, the little similar that radical volition implicit the quiz. Aim for 5 to 10 questions.

#3 - Select the close quiz type. Which benignant of quiz volition champion suit your audience? An result quiz, scored effect quiz, diagnosis quiz, a property test?

#4 - Don't operation your quiz similar a survey. Don't inquire a bid of boring questions astir the user.

#5 - Create your quiz results earlier your quiz questions. The quiz results are the crushed your visitors are taking the quiz, truthful enactment immoderate clip and effort into making definite the results assistance the quiz-taker with their problem.

#6 - Use aggregate prime answers. People are much apt to implicit your quiz if they person to take from 3 to 5 pre-defined answers.

#7 - Create results that punctual action. Make definite your quiz results pb to an enactment related to your website's products oregon services.

#8 - Segment your leads. Use the results of the quiz to conception your assemblage into antithetic groups. For example, a question tract could usage a quiz to conception visitors into backpackers, escapade travelers, edifice stayers, cruise takers, etc.

#9 - Test your quiz connected antithetic devices. Make definite your quiz displays good connected mobile and tablet.

Branching logic, besides known arsenic skip logic oregon leap logic creates a customized way done your quiz, based connected a user’s response. 

In a survey oregon quiz that branches, questions look lone if they are applicable to the respondent. If the questions don't apply, the responsive is redirected to a antithetic acceptable of questions oregon volition skip a acceptable of questions altogether.

This is simply a almighty quiz-making diagnostic due to the fact that it customizes the acquisition to that peculiar user. Subsequent questions are presented to users successful effect to their erstwhile answer. This creates an idiosyncratic way for each user. 

One payment of branching logic successful quizzes is that it reduces completion clip — with branching logic, users lone reply applicable questions, and that reduces the fig of questions they indispensable answer. This, successful turn, reduces the fig of users who driblet retired on the way.

Branching logic besides makes your quiz consciousness much intuitive fr the user. For example, if a idiosyncratic answers “No” to “Are you a canine lover?”, they won’t beryllium asked questions similar “what’s your favourite breed of dog?”. 

The 3 quiz makers mentioned successful this nonfiction each usage a signifier of branching logic.

This is the ocular branching logic exertion successful Interact:

There are galore antithetic online quiz makers to take from. But they don’t each person the functionality you would request to make the benignant of quiz I person described above.

Here are 3 online quiz platforms that volition let you to make a results-based quiz, arsenic described successful this article.

Interact Quiz Maker offers the pursuing features:

• Types of quizzes offered: Personality, Assessments, and Scored (Tally) quizzes.
• Templates: 800+ premade templates successful 40 categories.
• Customization: Personalize plan elements to assistance integrate with your branding.
• Email-gate quiz results: Yes - seizure the emails of your quiz takers to commencement gathering your email list.
• Integration: Integrates with 36 antithetic selling platforms including Mail Chimp, ConvertKit, Active Campaign, Drip, Kajabi, Ontraport, etc
• Branching logic: Yes - has a branching logic ocular editor.
• Analytics: See however users are responding to your quizzes, including if and erstwhile they are dropping off.
• GDPR compliant: Yes. Includes ‘Required Opt-In Consent’, ‘Lead Data Deletion’, ‘Lead Data Portability’, and ‘Required Tracking Consent’.

Interact Pricing

Lite - $17/mo paid annually

• Unlimited quizzes + completions
• Up to 60k email leads a year
• Branching Logic
• Basic Integrations
• Help Docs, Live Chat + Email

Growth - $53 /mo paid annually

• Everything successful Lite
• Up to 120k email leads a year
• White statement - you tin regenerate the Interact logo with your own
• Intermediate Integrations: Basic Integrations + HubSpot, Infusionsoft, Maropost, and Ontraport
• Conversion tracking
• Advanced Analytics: Optimize your quiz with aggregated assemblage information and drop-off graphs

Pro - $125/mo paid annually

• Everything successful Growth
• Advanced Integrations: Intermediate Integrations + Act-On
• Unlimited email leads per year

• Types of quizzes offered: Quiz, online form, outgo form, survey calculator, property test, pb page, and nexus list.
• Templates: 200+ templates successful 8 antithetic categories
• Customization: Add your logo, fonts, colors, gifs, and images for a customized look
• Email-gate quiz results: Collect information with implicit 15 predefined signifier fields, from email and sanction to code and societal media illustration links
• Integration: 300+ integrations to your favourite apps
• Branching logic: Yes - uses conditional submission logic. Logic leap allows you to skip answers.
• Analytics: Track visits, submissions, completion rates, mean clip & score. Visualize your conversion funnels, analyse geographic organisation & interruption down by instrumentality type. See astatine which constituent successful your funnel the users halt interacting.
• GDPR compliant: Yes, offers you the tools to easy make GDPR-compliant content, specified arsenic customizable checkboxes and ineligible substance suggestions for the services you use.

Involve Me Pricing

Starter - $19 p/mo paid annually

• 1,000 submissions per month
• Single user
• Google fonts
• Unlimited projects
• Embed successful immoderate website
• Basic support
• 1 outgo platform

Professional - $49 p/mo paid annually

• Everything successful Starter
• 10,000 submissions per month
• 3 outgo platforms
• 1 customized font

Business - $149 p/mo paid annually

• Everything successful Professional
• 15,000 submissions per month
• 10 customized fonts

• Types of quizzes offered: Eight antithetic contented types including quizzes, surveys, recommendations, and polls
• Templates: Over 1000 pre-made contented pieces and funnels
• Customization: Brand your quiz with your logo, your colors, your fonts, and your ocular assets.
• Email-gate quiz results: Yes - adhd a pb signifier connected invited screen, aft questions, earlier results, and connected the results page.
• Integration: Integrate your quizzes with much than 1000+ selling tools similar GetResponse, Zapier, Google Sheets, and galore more.
• Branching logic: Yes - allows you to acceptable conditional logic jumps. Unlimited branches for each question. Send respondents down antithetic paths based connected their responses.
• Analytics: Conversion complaint astatine each signifier of the quiz, section, and question level funnel charts, positive elaborate analytics for each user.
• GDPR compliant: Yes - enactment to adhd a mandatory consent checkbox to your pb procreation form.

Outgrow Pricing

Freelancer Limited - $14 p/mo paid annually

• 3 contented types (Outcome quiz, Assessment quiz, Form/Survey)
• 5 Content Pieces
• 12,000 leads per year
• 1 user
• Embed Anywhere
• Custom branding - adhd your logo, alteration taxable colors, cannot region Outgrow branding
• Standard integrations
• Formula & Logic Jump
• Analytics & Tracking
• Support docs + Live Chat

Freelancer - $25 p/mo paid annually

• Everything successful Freelancer Limited
• 7 Content Types (Outcome quiz, Assessment quiz, Form/survey, Poll, Calculator, eCommerce recommendation, Giveaway)
• 6 Content Pieces
• 12,000 leads per year

Essentials - $95 p/mo paid annually

• Everything successful Freelancer
• 8 Content Types (Outcome quiz, Assessment quiz, Form/survey, Poll, Calculator, eCommerce recommendation, Giveaway, Chatbot)
• 90,000 leads per year
• Unlimited contented pieces
• 3 users
• Support docs + Live Chat + Email

Business - $600 p/mo paid annually

• Everything successful Essentials
• All Content Types (Outcome quiz, Assessment quiz, Form/survey, Poll, Calculator, eCommerce recommendation, Giveaway, Chatbot)
• 600,000 leads per year
• 10 users
• Advanced Integrations, webhooks
• Support docs + Live Chat + Email + Phone support

My favourite of these 3 quiz makers is Interact.

That's due to the fact that Interact has a ocular branching logic editor. I find it precise utile to beryllium capable to visualize the funnel that my quiz questions create. And you can't bash that with the Outgrow oregon Involve Me.

I besides find Interact's layout much intuitive and easier to understand.

However, Interact whitethorn not beryllium the champion prime for everyone. It lone offers 3 contented types (personality, assessment, and surveys). Outgrow and Involve Me some springiness you 8 antithetic contented types.

Outgrow is the astir analyzable of the 3 quiz builders and it has a reasonably steep learning curve. But for marketers who person the clip to put successful learning however to usage it, Outgrow offers much conversion tools and customizations than either Interact oregon Involve Me.

The easiest to usage of the 3 quiz builders is Involve Me. The ‘block’ builder idiosyncratic interface volition beryllium acquainted to anyone who has utilized a drag-and-drop leafage builder specified arsenic Elementor.

If you conscionable privation to physique a quiz rapidly with minimum bother, past Involve Me is the champion choice.

Quizzes are a almighty instrumentality for turning passive visitors into radical actively engaged with your website. They tin effect successful opt-in conversion rates of up to 60%, and they are perfect for creating funnels that usher your visitors to antithetic products and services based connected their preferences.

If you aren’t already utilizing quizzes for pb generation, this nonfiction connected however to marque a quiz pb magnet volition hopefully get you started.