How To Make a Funnel Quiz In Three Easy Steps

Before we get into the details, what precisely is simply a quiz funnel?

A quiz funnel is simply a step-by-step process that guides your visitors from the infinitesimal they get astatine your website to the infinitesimal they acquisition a merchandise oregon service.

The relation of the quiz successful that funnel is to disagreement your visitors into antithetic groups oregon buckets based connected wherever they are successful the purchaser journey, what their interests are, what their problems are, oregon immoderate different origin specified arsenic location, age, sex etc.

That way, you tin nonstop your visitors accusation that is applicable to them.

Here’s an example.

Let’s accidental you person a website astir interior design.

You could usage a quiz to disagreement your assemblage into 4 categories:

• People who similar a modern look
• People who similar a bohemian style
• People who similar glamour
• People who similar a mid-century look

This volition let you to nonstop the close accusation to the close people. Someone who is into the Bohemian look won’t beryllium funny successful modern, minimalist decor, and vice versa.

That’s what a quiz funnel does. It lets you disagreement your visitors into buckets based connected what their needs are. That way, you lone nonstop radical accusation that’s applicable to them.

This is called assemblage segmentation and it’s the cardinal to effectual email marketing.

Examples of Quiz Funnels

Here are immoderate large examples of quiz funnels, compiled by Sleeknote.

Beardbrand

This is simply a fun, Buzzfeed-type of quiz that asks you "what benignant of beardsman are you?"

While the quiz is airy and fun, marque nary mistake, it is gathering important accusation specified arsenic your favourite apparel, lifestyle, and wherever you live. This is accusation that the website tin usage to funnel the quiz-taker towards a merchandise oregon work that is astir applicable to them.

Topshop

Topshop's quiz shows you outlines of covering and asks you to plan your favourite wardrobe.

It's a amusive quiz, but astatine the aforesaid time, the website is learning what your preferences are truthful that they tin customize what they amusement you connected their website.

Warby Parker

Warby Parker's quiz helps you to find the champion spectacles for your look signifier and tegument tone. This quiz leads towards a almighty pb procreation offer, wherever you tin effort 5 spectacles frames astatine location earlier making a purchase.

A quiz funnel consists of 3 components:

• Questions and Answers
• A pb procreation form
• Quiz Results

Step #1 - The Results

Even though it seems back-to-front, we’re going to commencement with the results. 

And there’s a crushed for that.

The results are the ‘buckets’ that you privation to usage to conception your audience. The questions volition pb our quiz-takers into 1 oregon different of these buckets. And that’s wherefore we request to cognize what the ‘results’ are earlier we plan the questions.

In our example, we privation to make 4 buckets:

• People who similar a modern look
• People who similar a bohemian style
• People who similar glamour
• People who lime a mid-century look

These volition beryllium our Quiz Results.

Step #2 - The Questions

Next, you request to make questions that volition let you to find retired which signifier your visitant is at.

Here are immoderate examples:

Once you person your answers and your results, you past request to lucifer answers to results.

You bash this with a ‘results’ correlation tool. In the ‘backend’ of the quiz, you find which answers volition pb to which results:

Step #3 - Connect Your Quiz To Your Email Marketing Service

Next, you request to link your quiz to an email selling work (such arsenic MailerLite, Aweber, Mailchimp, etc).

Then usage the pb procreation instrumentality successful the Interact Quiz Maker to lucifer results with ‘groups’ that you person acceptable up successful your email selling service:

This means that erstwhile the quiz taker joins your database (which they person to bash to get the quiz results), you tin automatically adhd them to 1 of your buckets.

So you’ve utilized the quiz to make a funnel that sorts your visitors into antithetic groups, according to their tastes successful interior design.

That’s a little mentation of however to make a quiz funnel.

If you privation step-by measurement instructions connected however to make a funnel quiz, cheque retired my article: ‘How To Create a Lead Generation Quiz’.