How to Increase Ecommerce Sales: 25 Actionable Tips (2024)

Shopify, WooCommerce, and different platforms let you to acceptable up an online store wrong hours—that's the casual part. The situation lies successful knowing however to summation ecommerce sales.

A bully starting constituent is to probe your assemblage truthful you tin present personalized buying experiences they love. Then, optimize your website for hunt engines and leverage societal media selling to summation visibility online. 

We’ll locomotion you done proposal for both.

Why You Need an Ecommerce Strategy to Increase Sales

According to Statista research, planetary retail ecommerce income volition scope $8.1 trillion by 2026. 

Good quality for online shoppers: More income means much competition. Purchasers should person much and amended choices. 

For online retailers, much contention creates complexity. They’ll apt person to enactment harder to get seen by imaginable customers. And due to the fact that the consumers person truthful galore choices, their expectations are apt to increase. To beryllium successful, retailers person to conscionable them.

Enter: The ecommerce strategy.

An ecommerce strategy allows you to marketplace your products successful a mode that resonates with imaginable buyers. To get their attraction and summation spot and loyalty.

Your ecommerce strategy volition besides service arsenic a roadmap for your selling and income teams. It should amended their operational efficiency. And your full costs. That means you tin reallocate resources to selling efforts that work.

Not definite however to get started? Below, we stock 25 adept tips to summation income and thrust repetition business.

Let’s dive in.

1. Learn About Your Target Audience

Leverage societal media, website analytics, marketplace research, and online surveys to recognize your customers. Learn astir their acquisition behavior, expectations, and symptom points.

For example, you could articulation Facebook groups related to your concern oregon industry. See what questions your imaginable customers have, what they kick about, and what features they privation to spot successful a merchandise similar yours.

The much you cognize astir your people audience, the amended you'll beryllium capable to conscionable their needs arsenic you plan products and make selling campaigns.

2. Develop a Content Marketing Strategy

A afloat 66% of apical endeavor survey respondents said they had occurrence utilizing contented selling to nurture their leads, according to the Content Marketing Institute. Approximately 75% of them recovered occurrence gathering lawsuit loyalty with contented marketing. And 56% said it helped them make income and summation profits. 

To reap the benefits for yourself, make prime contented for your website, email messages, and societal media pages. Use a premix of informative and promotional contented successful assorted formats, specified as:

• Blog posts
• How-to guides
• Case studies
• Press releases
• Listicles
• Infographics
• Videos
• Images
• Product demos
• Podcasts
• Cheat sheets

Go 1 measurement further and leverage user-generated content (UGC) to thrust engagement. 

For example, people blog posts, videos, oregon merchandise photos created and shared by blessed customers.

In summation to providing standard to your contented selling efforts, UGC besides serves arsenic societal proof. That tin assistance shoppers physique trust. To many, UGC feels much authentic than brand-created contented oregon ads.

3. Use A/B Testing to Fine-Tune Your Marketing Messaging

Test antithetic versions of your landing pages, headlines, and call-to-action (CTA) buttons to spot which ones execute best. Do the aforesaid with your online ads.

Here’s how.

Let's accidental you privation to optimize an existing merchandise landing page. Start by creating an alternate mentation of each of the following:

• Product image
• Product description
• Promotional offer
• Wording for your CTA 
• Page layout
• Color scheme

Then, make a 2nd mentation of your merchandise landing page. The archetypal becomes the control, wherever each elements enactment the same. On the other, you test.

Test 1 adaptable astatine a clip (e.g., archetypal your CTA text, past your merchandise image). Use analytics tools to way traffic, click-through rates (CTR), conversion rates, and different metrics. Compare them to the aforesaid statistic connected the power page.​​

When you place elements that execute better, update them connected your superior page.

With A/B testing, you tin observe a fig of tiny (or big) changes that together, tin truly interaction your conversions. Perform these tests often for continuous improvement.

Further reading: What Is A/B Testing? A Comprehensive Beginners’ Guide

4. Market to All Stages of the Funnel

Customers spell done respective stages earlier making a purchase. The operation of stages is known arsenic a acquisition funnel, due to the fact that the fig of customers who marque it to each consequent signifier decreases each time.

Those astatine the apical of the selling funnel are information-seekers conscionable opening to observe your marque oregon products. Those astatine the bottommost are acceptable to marque a decision.

Each signifier of the funnel requires a antithetic attack from selling and sales. Here's what this means successful practice:

• Top of the funnel (awareness stage): Focus connected raising marque awareness. Share informative contented to present imaginable buyers to your product. Show them however that merchandise would acceptable into their lives.
• Middle of the funnel (consideration stage): Drive lawsuit engagement and summation trust. A bully strategy is offering merchandise demos, sharing lawsuit studies, and hosting webinars oregon unrecorded Q&A sessions to amended prospects.
• Bottom of the funnel (conversion stage): Customers astatine the bottommost of the funnel are acquainted with your marque and products. Now, it's clip to person them into buyers. You could connection a peculiar discount, stock societal proof, nonstop promotional emails, oregon connection a escaped proceedings to springiness them that other push.

Further reading: The Marketing Funnel: What It Is & How It Works

5. Personalize Your Marketing Messages

Personalization is an anticipation successful modern marketing. 

Seventy-one percent of buyers expect personalized experiences from brands, according to a survey by McKinsey. About 67% of respondents said they privation customized merchandise recommendations, and 66% expect companies to tailor messaging to their needs.

Images Source: McKinsey & Company

A bully starting constituent is to personalize your selling emails. 

This could mean including the recipient's sanction successful the taxable line, aligning your messages with the buyer's journey, and rewarding loyal customers with freebies oregon discounts.

You tin instrumentality it a measurement further, too. Personalize the lawsuit acquisition by creating purchaser personas and sending targeted emails with dynamic content created uniquely for each one. 

For example: Let’s accidental you’re rewarding loyal customers with a heavy discount connected your covering brand. In the email with the reward, you program to dynamically insert a collage of merchandise images. You tin item covering from your teen enactment for customers whose demographics lucifer your “female shopper with children” persona. And see products from your women’s enactment for the “female shopper without children” persona.

6. Strive for Customer Service Excellence

Companies that absorption connected enhancing the lawsuit acquisition tin spot a 2-7% surge successful income revenue and a 1-2% boost successful profitability. 

If you privation to cognize however to summation income successful ecommerce, look to Amazon, Best Buy, Target, and other brands known for fantabulous lawsuit service.

Amazon delights its customers with personalized email campaigns, flexible instrumentality policies, and aggregate shipping options.

Target ensures its employees are experts successful the products they sell. This cognition allows them to assistance buyers with merchandise choices, creating affirmative experiences.

You don't person to beryllium Best Buy oregon Target to instrumentality akin levels of lawsuit work support. 

Choose scalable options similar adding unrecorded chat oregon a chatbot connected your tract to present real-time support. Or creating a self-service cognition base—a integer room wherever customers tin find everything they request to cognize astir your products, services, and store policies.

7. Encourage Repeat Business

You tin bash this successful a assortment of ways.

Consider starting a lawsuit loyalty programme to thrust repetition sales. Incentivize members with exclusive discounts, bonus points, escaped shipping, rewards, oregon aboriginal entree to merchandise launches.

It could wage disconnected big. 

Customers enrolled successful top-performing loyalty programs walk 15% to 25% much annually erstwhile redeeming the points accumulated, according to McKinsey. 

Another enactment is to find ways you tin prosecute with your customers aft they marque a purchase. Repeat buyers spend 67% more than first-time customers. And, selling to an existing lawsuit basal is six to 7 times cheaper than getting caller buyers. 

It could beryllium arsenic elemental arsenic sending them a "Thank you" email oregon a discount codification for their adjacent order.

8. Focus connected Cross-Selling and Upselling

Still wondering however to summation ecommerce sales? 

A fashionable strategy is to get your existing customers to bargain a much costly mentation of a merchandise they antecedently purchased. Or different products you sell. The erstwhile is called upselling. The latter: cross-selling.

Let's say, for example, that a lawsuit bought a wallet connected your website. You whitethorn amusement them handbags, purses, oregon a clutch with further features, specified arsenic a concatenation strap oregon tassels. That’s upselling.

Alternatively, amusement them complementary products similar a brace of shoes, a dress, oregon a scarf that matches the antecedently purchased wallet. That's cross-selling.

Display these merchandise recommendations connected your tract oregon successful your selling emails. Stick to a fewer applicable items and get originative with your offering.

9. Showcase Your Top-Selling Items

You tin besides summation income by utilizing selling techniques that summation your product's perceived value.

How? 

Put your top-selling items successful the spotlight connected your website and societal media platforms. And marque it wide they’re your astir popular. 

For example, immoderate of the products disposable connected Amazon are labeled "Best Seller" oregon "Amazon Best Choice." And successful societal media content, brands often accidental things like, “Finally backmost successful stock.”

These tactics assistance thrust income due to the fact that a merchandise that's successful precocious request is often seen arsenic much valuable. 

Putting your top-selling items connected show helps successful different mode too. Those items often person much lawsuit reviews and get much attraction online. The buzz astir them serves arsenic social proof, which increases spot and helps animate sales.

10. Showcase Popular Items Using Videos

A whopping 89% of consumers reported that they’d been convinced by a video to acquisition a merchandise before, according to a 2022 survey. And astir 96% said they ticker explainer videos to larn much astir the products they're funny in.

To instrumentality vantage of videos, see creating how-to, promotional, oregon acquisition videos astir your astir fashionable items. 

For instance, a covering store whitethorn make videos featuring quality models wearing and modeling their items. Customers tin spot however the covering point would acceptable and determination connected their body, giving them much assurance successful their purchase. 

If you merchantability bundle programs oregon gadgets, make demo videos to amusement your products successful action. For example, this video introduces the Apple Vision Pro, emphasizing its features and benefits.

11. Incorporate Instagram into Your Marketing Strategy

Share high-quality merchandise images connected Instagram to scope a wider audience. 

This societal media level boasts an estimated idiosyncratic basal of implicit 1.35 billion.

But don't bounds yourself to simply sharing merchandise shots. Post worker spotlight images, behind-the-scenes photos, lawsuit photos, announcements, infographics, and memes. 

Video is simply a large hit, too.

Based connected our research, Instagram Reels are a win for immoderate business. This benignant of contented generates 75% much engagement and 41% much impressions than representation posts. It tin besides thrust 59% much engagement and 18% much impressions than carousels.

12. Learn How to Increase Ecommerce Sales with SEO

Use applicable hunt terms—keywords—in your merchandise descriptions, representation alt text, leafage URLs, headings, and copy.

Combined with different SEO strategies, this tin amended your website's rankings and visibility successful hunt results. That tin mean much traffic.

It tin besides summation your clicks. For instance, keyword-rich URLs person 45% higher click-through rates than those containing nary keywords. And longer keywords, specified arsenic "women’s achromatic evening dresses," get importantly much clicks than shorter keywords similar "black dresses."

SEO tin besides heighten the user experience. That helps with higher engagement and much sales, too.

To spot however your tract is presently doing and observe caller strategies to amended your hunt rankings, usage Site Audit from Semrush.

To get started, unfastened the tool. 

If you don’t person immoderate existing projects successful Semrush, you’ll spot a substance box. Enter your domain and click “Start Audit.” 

If the domain you privation to audit is already entered arsenic a task successful Semrush, click the bluish “Set up” fastener to acceptable up your audit.

If you already person projects but privation to commencement a caller one, click "+ Create project." 

You’ll beryllium asked to participate your domain and optionally, a task name. When done, click the “Create project” button. 

Now, acceptable a bounds connected the fig of checked pages per audit and prime the crawl root (e.g., your website). A escaped Semrush relationship allows you to cheque up to 100 pages per audit.

Click "Start Site Audit" and fto Site Audit bash the rest. 

It whitethorn instrumentality a portion for the instrumentality to analyse your website's wellness and make actionable insights. You’ll spot a presumption connection reading, “Auditing site…Please hold oregon travel backmost later.” 

When the audit is complete, the presumption circles volition beryllium replaced with an overview of findings. Click the task sanction to unfastened a much elaborate view. 

Click the "Issues" tab to spot the problems you mightiness privation to address. 

Hover oregon click the "Why and however to hole it" substance to the close of each contented to larn much astir it and spot instructions connected however to hole it.

Work done the problems identified present to amended the functionality of your site, idiosyncratic experience, hunt rankings. 

Further reading: Ecommerce SEO: A Simple Guide for Beginners

13. Create a Compelling “About” Page

Your About Us leafage should archer your marque communicative and item your unsocial individuality and value. 

Customers consciousness much connected to a brand's products if they resonate and align with the brand’s values and goals. A compelling About Us leafage tin springiness customers different crushed to bargain from your brand.

Here's immoderate ideas of things to see connected your About Us page:

• How it each started (what inspired you to commencement the business?)
• Your ngo and values
• The small things that acceptable your marque apart
• How your products could acceptable into customers' lives
• Employee photos and behind-the-scenes shots
• Customer reviews and testimonials

Keep your perfect people assemblage successful caput arsenic you make this content. Consider their beliefs, needs, and wants. Look for opportunities to show your alignment oregon related intent successful your marque story.

For example, Allbirds built its About leafage astir customers' request for comfy footwear. The institution leverages storytelling to physique rapport with its people audience. 

14. Enhance Your Website's Reputation

Improving things similar your leafage load speed, the prime of your content, and your backlink profile, volition assistance your website's reputation. 

How?

Those factors power the idiosyncratic experience. 

For instance, a slow-loading website is 1 of the champion ways to frustrate users. In fact, the chances of a lawsuit leaving your tract summation by 32% arsenic leafage load clip goes from 1 to 3 seconds, according to Google. And erstwhile those visitors permission implicit dilatory load times, they permission with a atrocious content of the brand.

The contented you beforehand connected your website besides matters. Every blog post, webpage, and nonfiction should person a wide intent and supply genuine worth to those who spot it.

To assistance usher contented creation, inquire yourself what visitors would privation from that page. 

Let’s instrumentality merchandise pages arsenic an example. 

Potential buyers came present with intent to larn much astir your offering, truthful springiness them the intel they crave. Add a thorough and compelling merchandise description, see sizing charts, contiguous wide merchandise photos that item cardinal features and each applicable angles. Videos and lawsuit reviews assistance too. Your extremity is to reply each their imaginable questions. Uncertainty tin beryllium a obstruction to sale.

Further reading: What Is Page Speed & How to Improve It

15. Highlight Product Use Cases

While describing your products successful compelling item is important, it’s a somewhat antithetic task to overgarment a representation of its benefits. 

Imagine you merchantability a laptop container made by Dell oregon Asus. The merchandise statement says the container features an RFID-safe apical pocket, reflective prints, and different chill features. But what does this mean for a imaginable customer? Why would they privation an RFID-safe apical pocket? Or reflective elements?

It’s your occupation to amended them to spot the value. 

FAQs, blog posts, articles, and societal media are each large places to archer these stories. Or, for much in-depth merchandise offerings, a lawsuit survey mightiness bash the trick.

Using our illustration above, a blog station astir radio-frequency recognition (RFID) exertion would beryllium helpful. By speechmaking it, your visitors would recognize that this tech is commonly utilized successful recognition cards, passports, and different delicate documents. And that unauthorized scanning tin beryllium a information risk. Readers volition recognize instantly wherefore a pouch connected a laptop backmost that’s RFID-safe would beryllium appealing. 

And the reflective elements? Perhaps see merchandise photos that show a concern commuter with their laptop container good illuminated portion walking adjacent to postulation downtown connected a acheronian night. 

Bottom line: Anticipate their questions. Tell your merchandise communicative with the details they’ll easy understand. 

16. Incentivize Customers to Join Your Newsletter

Looking for much tips connected however to summation income for ecommerce stores? Incentives tin help.

Freebies are a bully mode to lure customers to articulation your email list. Here’s an illustration from WP Standard:

Image Source: Omnisend

The much customers who articulation your list, the much radical your selling messages volition reach. And with a broader reach, there’s much accidental to nurture radical further down the sales funnel toward purchase. 

That is, if your email selling strategy is connected point. Freebies tin thrust repetition concern and increase lawsuit loyalty.

Consider offering coupon codes, branded merch, escaped samples, oregon gifts to boost newsletter signups. You could besides springiness subscribers escaped entree to webinars, ebooks, oregon online courses related to your products. 

Use selling tools similar Google Analytics and Facebook Audience Insights to way your customers' footprints.

Yes. Consumers permission digital footprints whenever they spell online. These whitethorn see browsing history, societal media activities, IP addresses, and different data.

Ecommerce companies tin leverage these insights to recognize lawsuit behaviour better. Google Analytics and different tools let you to collect, analyze, and construe information that you tin crook into actionable insights.

For instance, your website analytics tin uncover your customers' locations, however agelong they enactment connected a page, and which keywords they use. You tin besides spot their actions, specified arsenic nexus clicks and video views.

Use this information to fine-tune your SEO and selling efforts to summation sales.

Let's accidental you recognize mobile shoppers walk little clip connected your tract than desktop users. Based connected these findings, see optimizing your pages for a amended mobile buying experience. Improving lawsuit acquisition tin boost income and profits. 

Further reading: A Guide to Mobile Marketing: Definition, Examples + Best Practices

18. Implement Live Chat

If you're asking yourself however to summation income for an ecommerce website, implementing unrecorded chat enactment could beryllium a bully start. 

Consumers who usage web chat are 2.8 times much apt to bargain a merchandise oregon work than those who don't, according to Forrester. Additionally, they'll walk 60% more.

Live chat bundle programs similar Zendesk, Genesys, and Tidio leverage AI to streamline lawsuit service. Some platforms integrate chatbots, offline forms, automated translation, and different adjuvant features.

Choose 1 that meets your needs, and instal the bundle connected your website. Offer 24/7 enactment and supply customers with the accusation they request erstwhile they request it.

19. Disable Account Registration Requirements astatine Checkout

Allow customers to spot orders without creating accounts. 

While it's tempting to cod information by requiring shoppers to go registered customers, this other measurement whitethorn deter prospects. 

It’s good documented that a analyzable checkout process can increase buying cart abandonment and wounded sales. The aforesaid tin hap if the checkout process takes excessively long.

When possible, connection a one-page checkout with arsenic fewer fields arsenic possible.

20. Offer On-Demand Delivery

When goods, services, oregon integer contented are delivered easy and quickly, customers win. 

Inspire much income by giving customers wide and elemental options to person their goods delivered swiftly and astatine a debased cost. 

For integer products, this mightiness mean instant transportation station purchase. For carnal inventory, spouse with on-demand transportation companies similar DHL, Dropoff, oregon Dispatch.

It whitethorn wage to connection a scope of options. Three retired of 5 shoppers similar to bargain from retailers that connection aggregate shipping options, according to nShift. But marque definite arsenic galore options arsenic imaginable let buyers to way their orders. That’s due to the fact that 90% of consumers privation this option, according to a DispatchTrack survey.

21. Remove All Dead Ends

Make definite your web plan and contented are built successful a mode that keeps tract visitors moving. 

Your homepage should person wide navigation to your products, your interaction information, and accusation astir your brand. Your merchandise pages could commencement beardown with limited-time offers and extremity with a compelling CTA. Your interaction leafage should transmission customers to a unrecorded chat agent, assistance desk, oregon email code wherever they tin taxable their inquiries. 

If your website has a hunt tool, it should instrumentality high-quality applicable results. A hunt for “black leggings,” for example, should amusement results arsenic if they’d searched for the close spelling, “black leggings'' instead.

The constituent is to support your visitors moving efficaciously done your site. Easily uncovering immoderate it is they mightiness beryllium looking for. 

22. Increase the Effectiveness of Paid Search Placements

Leverage paid hunt placements to bring your top-selling products into the spotlight. Promote compelling merchandise landing pages done targeted advertizing campaigns to thrust sales.

Paid ads make $2 for each $1 spent, according to Google’s research (click connected Google Search and Ads to spot this detail). That’s a 200% instrumentality connected concern (ROI). 

Although this fig whitethorn alteration by industry, paid advertizing tin beryllium an effectual mode to scope much customers and triumph their business. 

Further reading: Paid Advertising 101: A Beginner’s Guide

23. Provide Multiple Payment Options

Allow your customers to wage with integer wallets, Stripe, PayPal, cryptocurrency, oregon prepaid cards, successful summation to debit and recognition cards. 

Why?

They’re wildly popular. 53% of Americans claimed they use integer wallets more than accepted outgo methods successful 2023.

By offering aggregate outgo methods, you tin scope much buyers and amended their acquisition with your brand. And if you're wondering however to summation income connected ecommerce platforms similar Shopify oregon BigCommerce, usage the aforesaid approach.

24. Sell to International Markets

Consider expanding your scope to a planetary assemblage to make much sales. Do it gradually by moving into 1 planetary marketplace astatine a time. 

Let's accidental immoderate of your postulation comes from the U.K., China, oregon Western Europe. Choose 1 market, probe its potential, and specify your people lawsuit basal for that region.

Determine what selling channels you volition usage and construe your website (if necessary). Choose a fulfillment spouse oregon find a mode to merchantability straight to customers portion keeping costs low.

25. Add a Post-Purchase Survey to Your Website

Ask your customers to instrumentality a little survey aft their purchase. Gain penetration into their needs and however they comprehend their online buying experience.

Say you privation to cognize however to summation income connected your ecommerce site. To summation much clarity, see asking the following:

• How would you complaint your wide acquisition experience?
• What tin we bash to amended the experience?
• Did the merchandise conscionable your expectations?
• How satisfied are you with the shipping/payment options?
• Why did you determine to bargain from us?
• Did you brushwood immoderate challenges?

Ideally, tailor your survey to antithetic lawsuit groups.

For example, repetition buyers are much acquainted with your marque and products than first-time buyers. They tin reply much analyzable questions astir merchandise prime and different aspects.

What matters astir is to enactment connected their feedback. Review their answers, enactment each the pieces together, and place areas for improvement.

Take Your Ecommerce Sales to the Next Level

Ecommerce selling involves much than conscionable creating products. You besides person to see however customers interact with your site. 

Use the 25 tips successful this nonfiction to amended idiosyncratic experience, find much customers, and thrust much sales. 

Do it with the assistance of your tech stack. And Semrush.

Semrush provides the tools you request to summation insights into user behaviour and optimize your tract for higher conversion rates. Start with a website audit, proceed with keyword research, and analyse your postulation to place maturation opportunities.