How To Go Live On TikTok: A Step By Step Guide

The TikTok LIVE diagnostic isn’t caller to societal media platforms. It’s a diagnostic Facebook, Instagram, and Twitch already have.

Simply put, it’s called livestreaming.

Here’s wherefore you should beryllium excited to trial it out.

TikTok was the most downloaded level successful the archetypal 3 months of 2022, and with its 1 cardinal monthly progressive users, there’s nary denying that TikTok is taking implicit much feeds with its easy-to-use, short-form video format.

Aside from granting creators worldwide a accidental to spell viral, immoderate users study using TikTok arsenic a viable hunt engine vs. Google.

Creators and brands alike tin pull much viewers and support them captivated with TikTok’s almighty features.

Going unrecorded connected TikTok takes things a measurement further, arsenic you tin neither edit nor publication your video successful real-time.

It offers a accidental to genuinely link with your followers.

However, not everyone tin spell unrecorded connected TikTok. Your relationship needs to conscionable a required fig of followers to usage the feature.

So, however bash you get a unrecorded video going?

Whether you’re an idiosyncratic influencer oregon portion of a societal media squad for a brand, here’s however to acceptable up your archetypal ever TikTok LIVE with this detailed, step-by-step guide.

Here’s what you request to know.

What Is TikTok LIVE?

TikTok LIVE is conscionable arsenic it sounds – it’s a unrecorded video diagnostic that lets you prosecute successful real-time with your audience.

In May 2022, TikTok introduced a constricted mentation of LIVE Subscription – a monthly subscription wherever fans tin amusement appreciation for their favourite unrecorded creators with customized emotes, subscriber badges, and subscriber-only chats.

Additional features volition beryllium rolled retired gradually worldwide successful the adjacent fewer months arsenic it becomes disposable to much creators (the offering was initially invite-only).

Requirements For Going Live On TikTok

Before we leap close into it, present are the requirements for TikTok LIVE:

• Tiktok lone allows this diagnostic for accounts with implicit 1,000 followers. Those with less followers tin effort their luck, but it mightiness not work.
• Creators indispensable beryllium astatine slightest property 16 for ineligible reasons and tin lone gain wealth if aged 18 and up, per the platform’s assemblage guidelines.

Image from tiktok.com/creators, July 2022

TikTok LIVE: Key Features To Note

Once you’re eligible, here’s a rundown of the authoritative features to maximize your usage of TikTok LIVE.

More features are being added, but here’s what we cognize truthful far:

• Go LIVE together: People tin “go live” simultaneously, fostering much authentic and comic moments.
• Q&A: A peculiar suite of tools assistance creators seamlessly select, answer, oregon showcase questions during the event.
• Live Events notifications: Hosts tin promote, schedule, and negociate unrecorded events similar concerts. Notifications volition alert fans earlier the event, truthful they don’t miss the action.
• Gifts: What’s successful it for hosts? Those implicit 18 tin bask LIVE gifts oregon Diamonds, which are fixed by viewers and convertible to currency successful your PayPal oregon slope account.
• Keyword Filters: Hosts – and the idiosyncratic helping negociate their lawsuit – tin forestall oregon bounds bullying and hatred comments with up to 200 presumption successful the keyword filter. This way, everyone tin consciousness much comfy during the unrecorded and forestall imaginable hatred speech.

Here’s How To Set Up And Schedule Your Live

Open the app and pat the make icon (+).

Slide and prime LIVE from the bottommost of the menu.

Select a screen pic and a rubric (32 characters) – marque definite it’s eye-catching!

Then tap: “Go LIVE,” which instantly alerts your followers.

Image from tiktok.com/creators, July 2022

Once you’re live, pat connected the 3 dots astatine the bottommost right-hand country to flip your camera, play with effects, adhd moderators, and filter comments.

End the livestream by tapping the X connected the apical left-hand country of your screen.

Image from tiktok.com/creators, July 2022

That’s it! The steps are beauteous elemental and intuitive.

Pick A Relevant Topic For Your TikTok Live

Going unrecorded mightiness beryllium little edited and much spontaneous, but it’s champion to travel prepared.

To guarantee spectator involvement successful your archetypal LIVE experience, effort looking astatine the TikTok Insight Tool to spot however antithetic demographics respond to holidays, industries, and more.

It doesn’t wounded to marque definite you cognize your well-defined assemblage and however they consciousness astir definite brands and content.

Discovery is wherever TikTok genuinely shines; observe how TikTok recommends videos for the Following feed, Search results, and Friends tab, and find a mode that works for your brand.

The bully quality is that ads connected TikTok thin to beryllium seen arsenic much authentic, fun, and genuine – truthful what does not enactment for, let’s say, Instagram Reels, could enactment here.

There are a batch of originative formats you tin play with.

TikTok Live Tips Best Practices/Tips

When it comes to livestreaming, champion practices ever apply. TikTok recommends the following:

• Great lighting – Grainy conscionable won’t do. It helps to person a bully tripod and LED airy oregon ringing airy acceptable up truthful your viewers tin spot what’s happening from commencement to finish.
• Eliminate distracting sounds – As overmuch arsenic possible, debar livestreaming portion there’s ongoing operation oregon large inheritance noises. Consider a microphone with sound isolation oregon moving to a quieter area.
• Pick a bully camera angle – Record successful a country with a cleanable and coagulated background. Set your instrumentality connected a unchangeable surface, similar a table, and prime a flattering camera angle. Note that TikTok’s bundle is optimized for vertical focus.
• Test your net connection – The past happening you privation is simply a choppy unrecorded session. Double (or triple) cheque your transportation velocity earlier the event.
• Come up with a wide plan – Awkward moments happen, but you tin debar agelong pauses and widen the duration of your livestream by penning down a fewer bullets of what you’ll do. Have an outline oregon a wide thought of what the video volition look similar from commencement to finish. (Tip: Avoid a ceremonial publication since that defeats the intent of connecting with viewers organically.)
• Cross-promote connected different platforms – Not each your followers are connected TikTok, but inviting them to the level tin marque a large difference. Use Facebook, Instagram, and your different societal platforms to denote your TikTok LIVE event.

Takeaways

Now that you recognize however to usage TikTok LIVE, you tin commencement leveraging the instrumentality to scope your assemblage connected the platform.

When done right, unrecorded contented tin assistance you link connected a deeper level with your assemblage due to the fact that it lets you supply them with a much spontaneous and immersive experience.

Plus, it often feels much personal.

Observe what the apical creators are doing and wherefore they’re relatable to audiences.

Keep successful caput that antithetic personalities suit antithetic categories.

See however Instagram Reels, Facebook Live, and different platforms disagree successful presumption of champion practices erstwhile it comes to engagement. Deepen your knowing of what works connected each platform, and support adapting your worldly to amended suit each one.

The TikTok level tends to showcase much personable content, truthful livestreaming whitethorn beryllium your champion stake erstwhile it comes to busting manufacture myths, displaying a consciousness of humor, going down the scenes, collaborating with influencers, oregon utilizing trending dependable clips that resonate with your people audience.

Lastly, don’t hide to person fun!

More resources:

• 40+ TikTok Stats Digital Marketers Need To Know 
• TikTok Ads For Beginners: A Complete Guide & Steps To Success
• Social Media Marketing: A Complete Strategy Guide

Featured Image: DDimaXX/Shutterstock