How to Get Traffic to Your Blog (14 Actionable Tips)

Blog posts often instrumentality a agelong clip to write, edit, and publish. So it tin beryllium frustrating erstwhile that contented doesn’t bring immoderate postulation to your blog.

In this post, we’ll connection 14 tips for getting much integrated postulation to your blog. So you tin get much eyes connected your content.

1. Do Keyword Research for Every Blog Post

Every blog station you people has the accidental to fertile for integrated (unpaid) keywords. Effective keyword probe helps you find the keywords that contiguous the champion opportunities for your website to get traffic.

For example, this blog station from the Humane Society of the United States ranks for implicit 6,000 keywords. And earns 36K integrated visits per month.

That’s a batch of blog traffic. If you privation to spot numbers similar these, keyword probe should go the archetypal measurement successful your blogging workflow.

To get started, usage Semrush’s Keyword Overview tool. 

Enter a taxable that you privation to constitute about. Select your people location, past click “Search.”

You’ll past get an overview of information astir the keyword. Like this:

Pay attraction to the pursuing metrics:

• Volume: The fig of searches the keyword gets each period successful your people location
• Keyword Difficulty (KD): How competitory the keyword is to fertile for connected leafage one. Higher KD scores mean much competition.
• Search Intent: This indicates whether the idiosyncratic is looking for information, to bargain a product, oregon to find a circumstantial page. You tin larn much astir this successful our usher to search intent.
• Cost per click (CPC): The mean terms advertisers wage erstwhile a idiosyncratic clicks connected their advertisement for this keyword (in Google Ads). A higher CPC tin bespeak higher levels of contention and precocious purchaser intent.

As a wide rule, you privation your people keywords to person precocious measurement and debased KD scores.

If the keyword you initially chose is not a bully fit, scroll down to the “Keyword Variations” table. 

Then click “View each # keywords.”

You’ll beryllium taken to the Keyword Magic Tool. You tin past research much keyword variations and find amended opportunities for your website. 

You tin bash this by altering the filters astatine the top. For example, by selecting “Related” to spot a database of keywords that are akin to your effect keyword.

This volition amusement you different keywords you whitethorn privation to see alternatively of oregon alongside your archetypal keyword. In our example, “how agelong does it instrumentality to leash bid a puppy” has higher measurement than our archetypal keyword (320 vs. 170), and a little KD people (26 vs. 50).

Including this keyword wrong your content, oregon creating a caller nonfiction astir this keyword, could pb to accrued postulation to your blog.

You tin past repetition this keyword research process for each blog station you make to maximize your results.

2. Follow a Content Calendar

A contented calendar (also called an editorial calendar) tin assistance you enactment organized. And support a strategic, accordant posting schedule. 

Here’s an illustration of a contented calendar for blog posts:

There are galore ways to build a contented calendar. But if your main extremity is to gain much blog traffic, your contented calendar should include:

• Keywords: The presumption that each blog station should beryllium optimized for
• Blog topics: A blog rubric oregon taxable that is applicable to the keyword and meets the user’s hunt intent
• Deadlines: A circumstantial day for posting (You tin besides see abstracted deadlines for drafts, edits, and publishing.)
• Author: The idiosyncratic connected your squad liable for drafting the blog post
• Word count: The estimated perfect magnitude of the blog post

You whitethorn besides privation to include: 

• Suggested interior links: Other applicable blog posts you tin nexus to
• Offer/CTA: The astir important calls to enactment (CTAs) that you privation to see successful each portion of content

Creating and pursuing a contented calendar tin assistance you regularly people caller blog posts. Meaning much opportunities to get website traffic.

3. Create Evergreen Content

Evergreen content refers to blog posts that person semipermanent relevance. Some evergreen contented tin fertile good for people keywords for years. Which tin bring a batch of integrated postulation to your blog successful the agelong run. 

For example, let’s comparison these 2 blog posts:

• 5 Ways to Get Organized successful Spring 2024
• How to Organize Your Pantry: 20 Space-Saving Tips

The archetypal station is not evergreen due to the fact that it is lone applicable for a abbreviated play (i.e., the play of spring). But the 2nd station has relevance year-round and provides semipermanent value. And you tin update it regularly to see the astir adjuvant accusation without having to make a caller station each time.

Some communal types of evergreen contented include:

• How-to content
• Case studies
• Listicles
• Tutorials
• White papers
• Expert interviews

Evergreen contented tin beryllium much invaluable than viral contented successful the agelong run. For example, a portion of trending contented that generates 400 income implicit a fewer days volition not beryllium arsenic profitable arsenic evergreen contented that generates 5 income each time for a year.

Here are immoderate tips for creating large evergreen content:

• Avoid events oregon dates that alteration the evergreen relevance of the content
• Prioritize informational, adjuvant contented with semipermanent value
• Include archetypal research, interviews, oregon lawsuit studies
• Add engaging visuals and affluent media

You whitethorn occasionally research a trending oregon seasonal taxable connected your blog. But if you privation to maximize traffic, the bulk of your posts should beryllium evergreen. 

4. Leverage Long-Form Blog Posts

Long-form contented tin assistance you showcase your manufacture expertise. And studies person shown that long-form contented has SEO value. 

Like this 1 from Backlinko:

Image Source: Backlinko

Long-form contented often earns much backlinks. And due to the fact that long-form contented typically explores applicable subtopics, it tin often fertile for much keywords than shorter posts.

Some communal qualities of long-form contented include:

• Exploring a taxable in-depth
• Incorporating archetypal research, reporting, oregon data
• Meeting the user’s hunt intent
• Adding high-quality images and videos

There is nary close reply for however agelong your blog posts should be. But you tin usage Semrush’s SEO Content Template to get a suggested connection number for your blog posts. While besides automating the nonfiction little instauration process.

Go to the instrumentality and benignant successful your people keyword and prime your people location. Then click “Create contented template.”

Scroll down to the “Key recommendations” table. 

In the enactment labeled “Text Length,” you’ll spot a recommended connection count. For example, this template suggests penning a blog station of 1,377 words. 

The template volition besides springiness you different recommendations. Like presumption to include, recommended leafage rubric length, and more. 

Which tin assistance you draught a much SEO-friendly blog post. And, successful turn, hopefully get much postulation to your blog.

5. Get New Topic Ideas with Keyword Gap

Exploring caller topics tin assistance you adhd much contented to your blog. And assistance you fertile for much keywords that tin thrust postulation to your blog.

But your blog station topics should beryllium related to your areas of expertise. And they request to beryllium applicable to your target audience.

To get immoderate ideas of what those topics are, usage Semrush’s Keyword Gap tool. 

Enter your website’s domain sanction successful the archetypal substance box. You tin past adhd up to 4 rival domains beneath that. If you’re not definite who your competitors are, the instrumentality volition suggest immoderate for you erstwhile you click 1 of the “Add domain” boxes.

Select your people location. Then click “Compare.”

In the Keyword Gap report, look astatine the array labeled “Top Opportunities.” The keywords nether the “Missing” tab are presumption your competitors are ranking for that your website is not ranking for. Click “View details” oregon scroll down to the “All keyword details for” section.

These keywords are imaginable topics that you tin constitute astir connected your blog. 

Just similar with the archetypal keyword probe stage, look astatine the columns labeled “Volume” and “KD.” Use them to assistance you find whether these are bully opportunities for your website.

Check the boxes to the near of the keywords that you privation to adhd to your blog strategy. Then click “+ Add to keyword list.”

Select from an existing list. Or click “Create caller bare list” and benignant successful a sanction for your list. This volition adhd your selected keywords to that database truthful you tin support your ideas organized.

Make definite to adhd those keywords to your contented calendar. Either to make caller contented oregon to optimize applicable existing posts.

6. Follow Google’s E-E-A-T Guidelines

E-E-A-T is portion of Google’s Search Quality Rater Guidelines. E-E-A-T stands for:

• Experience: How overmuch first-hand acquisition the creator has successful the taxable country they are penning about
• Expertise: How overmuch manufacture cognition an writer has, on with their credentials/qualifications
• Authoritativeness: The estimation of the creator and the website successful their industry
• Trustworthiness: Takes into relationship the trustworthiness of the creator, content, and website

While not a nonstop ranking factor, these guidelines are utilized to supply feedback connected the prime of hunt results.

Since Google wants to service results with beardown E-E-A-T, it’s a bully thought to travel these principles successful your contented if you privation to get much postulation to your website.

One casual mode to amended your E-E-A-T is to absorption connected your creators:

• Who is penning your blog posts?
• Do they person first-hand experience?
• Do they person expertise successful the taxable country they are penning about?

If so, showcase it. Include their acquisition and expertise successful their writer bio. And nexus retired to their societal media profiles. Here’s a bully illustration of however to showcase writer expertise:

Other ways to amended E-E-A-T include:

• Earning much high-quality backlinks
• Building retired topic clusters connected your website
• Boosting your societal media presence

7. Improve Your On-Page SEO

On-page SEO helps hunt engines amended recognize what your contented is about. So pursuing on-page SEO champion practices tin assistance you summation the integrated visibility of your blogs. 

Some on-page SEO champion practices include:

• Writing high-quality, adjuvant contented that meets hunt intent
• Including people keywords successful the rubric tag, meta description, and H1 tag
• Including outer links to authoritative sources
• Including interior links to applicable contented connected your website

To cheque your blog posts for on-page SEO, usage the On Page SEO checker.

Enter your homepage URL successful the substance box. Then click, “Get Ideas.”

The instrumentality volition amusement you respective categories wherever you tin amended your website’s SEO. 

Click connected the fig adjacent to the class labeled “Content Ideas.” This volition unfastened a database of pages that would payment from contented changes. 

To spot the suggestions for a fixed post, click “# Ideas.”

Scroll done the database to get recommendations for however to optimize your content. Like adding keywords to the rubric tag. Or providing a much applicable meta description.

Then, marque the suggested changes to the blog posts that you privation to get much postulation to. And marque definite immoderate caller blog posts you people travel the supra champion practices. 

8. Create Engaging Infographics

Infographics are high-quality pieces of ocular media that simplify information oregon concepts into a much digestible format. Informative, eye-catching visuals tin beryllium incredibly engaging, truthful including infographics successful your blog posts tin beryllium a large traffic-generation strategy.

Here’s an illustration of an infographic from the Semrush blog:

And the blog station wherever the infographic is located has 1.5K backlinks. And ranks for 218 integrated keywords.

Infographics bash necessitate immoderate archetypal reporting oregon research. And usually impact a graphic decorator oregon illustrator. 

But they tin beryllium precise almighty traffic-generation tools.

Further reading: What Is an Infographic? Benefits, Examples, & Tools

9. Build an Email List

Promoting your posts via email selling tin beryllium a large mode to thrust further postulation to your blog. But you’ll request to person a database of email subscribers to scope retired to.

Building an email subscriber database requires you to make email seizure forms determination connected your website. 

Here’s an illustration of 1 from blogtyrant.com: 

This website uses a lead magnet to promote the website visitant to taxable their email. That means they connection a escaped assets successful speech for the user’s interaction details.

Here are immoderate different ways to physique an email subscriber list:

• Add your past customers to a interaction database (with their consent)
• Promote your blog contented connected societal media on with an email signup link
• Write a monthly newsletter
• Encourage email forwarding

Once you person an email list, you tin beforehand your applicable blog posts to your subscribers. Which tin thrust much postulation to your blog.

10. Use AI to Create Blog Content Faster

You tin usage AI contented procreation tools to velocity up your blog station instauration process. Allowing you to make much contented successful little time.

Semrush’s SEO Writing Assistant tin assistance you bash this.

Access the tool, past click “Analyze my text.” If you’ve already utilized the tool, you’ll click “Analyze caller text” instead.

Enter your people keywords and prime your people assemblage determination (you mightiness person to click the “Set a caller goal” drop-down to spot these options). Then click “Get recommendations.”

Start by penning a fewer lines of text. Then, look astatine the right-hand toolbar and find the “Smart Writer” menu.

Click “Compose.” The AI volition make immoderate substance based connected your archetypal inputs. All of the AI-generated contented volition beryllium highlighted successful green.

You tin usage the AI-generated substance arsenic a starting constituent for your draft. Or to capable successful gaps erstwhile you aren’t definite what to sermon successful a peculiar section. Make definite to:

• Review the contented for accuracy
• Edit the contented to acceptable your marque voice
• Customize the contented to conscionable hunt intent
• Add successful mentions of your products oregon services wherever relevant

It’s champion to look astatine AI outputs arsenic a starting point. It’s overmuch easier to draught a blog station erstwhile you already person immoderate contented connected the page. And the SEO Writing Assistant’s Smart Writer tin assistance with this.

The instrumentality besides provides SEO insights to assistance guarantee your contented is optimized for hunt engines. This tin summation the chances of the contented ranking good and driving postulation to your website. 

Simply click connected the “SEO” fastener astatine the apical of the right-hand toolbar. The instrumentality volition supply assorted SEO recommendations, including keyword suggestions and immoderate issues with your links.

You’ll besides get readability and code of dependable suggestions. And you tin cheque your contented for plagiarism earlier publishing with the originality cheque option.

The SEO Writing Assistant is an all-in-one instrumentality to assistance velocity up and amended your blog station instauration process.

11. Use Analytics for Traffic Insights

Analytics tools tin assistance you summation insights into your postulation sources and spot however visitors prosecute with your content. You tin past usage that accusation to optimize your blog posts for amended performance.

Google Analytics 4 (GA4) is simply a escaped level from Google that lets you spot however users interact with your content. It gives you entree to metrics like:

• Average engagement time: The mean magnitude of clip your webpage was successful absorption successful the user’s web browser
• Engaged sessions: A league that lasted longer than 10 seconds, resulted successful 2 leafage views, oregon had a conversion event
• Engagement rate: The percent of engaged sessions
• Bounce rate: The percent of sessions that were not engaged

Blog posts with debased engagement rates and precocious bounce rates whitethorn payment from improvements. The aforesaid is existent for blog posts with less engaged sessions than your website’s average.

Users whitethorn not find those blog posts relevant. Or whitethorn not prosecute with them due to the fact that the contented is debased quality. 

It’s a bully thought to regularly reappraisal your analytics to place low-performing posts. This allows you to marque data-driven optimizations that tin pb to much blog traffic.

Further reading: Google Analytics for Beginners: Getting Started with GA4

12. Refresh Outdated Content

Updating your old, underperforming blog posts tin assistance you amended your rankings. Same goes for blog posts that erstwhile had bully postulation but are present trending downward.

This allows you to summation your blog postulation without having to make caller contented from scratch. 

Your contented whitethorn conscionable request immoderate updates to commencement getting postulation again. Here are immoderate suggestions for refreshing it: 

• Keep the URL the aforesaid if possible
• Replace inaccurate oregon outdated information
• Link retired to caller research, data, oregon lawsuit studies
• Locate and regenerate immoderate breached links
• Update the station rubric and meta statement to amended your click-through rate
• Rewrite the instauration to hook your readers from the start

How often you should update your contented depends connected assorted factors. You mightiness request to refresh immoderate posts, similar merchandise roundups, each fewer months arsenic caller products look connected the market.

But different content, similar how-to guides, mightiness lone request a refresh each twelvemonth oregon two. Stay connected apical of your blog’s analytics to recognize which posts whitethorn request updated and however often.

Every blog station you constitute tin beryllium repurposed into a societal media post. 

Simply see an image, carousel, slideshare, oregon video that highlights what the blog station is about. Or diagnostic a circumstantial portion of the blog station that is absorbing oregon helpful. 

Then, promote the idiosyncratic to click implicit to the station to get adjacent much information.

Like this:

This strategy helps you thrust much postulation to your blog. And make societal media engagement and get caller followers. 

Engage with immoderate users who remark oregon inquire questions astir your post. It volition amusement them that determination are existent radical down your content.

14. Guest Post connected Relevant Blogs

Guest posting is the process of penning a blog station for different website successful your industry. It allows you to pat into caller audiences who are besides funny successful your aforesaid taxable areas. 

To find impermanent posting opportunities, tally a hunt successful Google for phrases similar “write for us” oregon “submit a impermanent post” on with your niche/industry. 

This tin output results similar this:

Websites offering these opportunities typically supply wide guidelines for however to taxable a impermanent post. Make definite to work them. And much importantly, travel them.

It’s besides bully to notation your acquisition and expertise successful the taxable area. Because high-quality websites are astir apt looking for creators with beardown E-E-A-T.

In immoderate cases, you whitethorn beryllium capable to see links to your website successful your writer bio. Or successful the assemblage of the impermanent post. Which tin pb to much referral postulation to your website. 

You tin usage Semrush’s Domain Overview to get insights connected websites you travel crossed successful your hunt for impermanent posting opportunities. This tin assistance you determine if they’re worthy pursuing. 

Access the instrumentality and participate the domain of the impermanent posting tract you privation to analyze. Select your people location, past click “Search.”

You’ll get an overview of SEO metrics for the domain.

You should look for websites that have:

• A beardown Authority Score
• A tenable magnitude of integrated hunt traffic
• Traffic from geographic areas wherever your people assemblage is located

It’s besides amended to impermanent station connected domains that stock topical relevance with yours. Look astatine the “Top Organic Keywords” array to corroborate whether a website’s main topics are applicable to your industry.

When you find a website that meets these standards, it’s much apt to beryllium a bully campaigner for impermanent posting. 

Get More Traffic to Your Blog with Semrush

Following the tips supra tin assistance you get much postulation to your blog connected a accordant basis. 

And the Semrush instrumentality suite tin marque things adjacent easier and streamline your workflows. Here are immoderate tools you tin usage to summation your integrated traffic:

• Keyword Overview and Keyword Magic Tool: For much businesslike keyword research
• Keyword Gap: To observe caller blog topics that tin thrust traffic
• On Page SEO Checker: To optimize your posts to amended rankings
• SEO Writing Assistant: To velocity up your blog station instauration process
• Domain Overview: To place large impermanent posting opportunities 

To entree these tools and more, sign up for a escaped trial.