How to Find YouTube Influencers

YouTube influencers tin beryllium a cardinal portion of a palmy selling strategy. 

Not lone tin they assistance beforehand your brand, but they tin summation your assemblage scope connected 1 of the biggest contented platforms retired there.

Most importantly, the close influencers are relatable, trustworthy and get your people audience’s attention. 

Sounds good. But what astir each the hard enactment it takes to find the close influencer for your brand? 

Let’s look astatine immoderate fast, casual and businesslike ways to find your adjacent YouTube influencer.

Why usage YouTube influencers?

There are much than two cardinal progressive users connected YouTube – that’s a immense excavation of radical to perchance physique marque relationships with. And, due to the fact that of its scope and popularity, YouTube is the second astir preferred platform for influencer marketing.

But it’s not conscionable the size of YouTube that makes it specified a almighty instrumentality for influencer marketing. Google probe shows that influencers connected the level person the same powerfulness to usher people’s acquisition decisions arsenic celebrities.

So, alternatively than trying to leverage celebrated names, brands tin pat into the aforesaid persuasion done the array of influencers.

Video contented ever resonates good with audiences. It’s accessible, interactive, and humanizing.

In modern marketing, audiences privation brands that correspond existent people, and truthful by moving with YouTube influencers, you show that you person value, vouched for by influencers they recognize.

YouTube influencer videos tin instrumentality galore formats but a fewer fashionable examples are:

• Unboxing (an influencer opens and uses a product/service for the archetypal time)
• Product reviews (an influencer provides an honorable sentiment of a product/service)
• Contests (influencers supply marque products/services arsenic prizes successful their content)
• Hauls (an influencer rates products/services from antithetic brands)
• Tutorials (products/services look successful steps for influencers’ explainer content)
• Day-in-the-life-of (products/services diagnostic successful influencer videos of their regular routines)

What makes a bully YouTube influencer?

With 250 cardinal subscribers, MrBeast mightiness beryllium the astir fashionable influencer successful the world, but does his halfway assemblage align with your marque objectives? And volition your fund agelong acold capable to enactment with him?

Don’t dive successful and commencement contacting radical close away. Like immoderate constituent of your selling strategy, uncovering the close YouTube influencer requires research. 

First, you request to guarantee that your influencer has the assemblage size and scope that you’re looking for. They besides request to person a dependable that aligns with your marque and messaging, arsenic good arsenic a terms that matches your budget.

Once you’ve checked those basal characteristics, delve deeper into their erstwhile contented and online presence.

Pay attraction to the fig of views they get per post, the mean fig of likes, and links to immoderate different societal profiles they whitethorn have. You tin bash this manually oregon by leveraging influencer selling tools similar Influencer Analytics. 

It’s besides worthwhile asking yourself a fewer questions earlier you scope retired to influencers. 

• Is determination a wide transportation betwixt the influencer’s contented and my product/service?
• What problems/pain points does the influencer’s assemblage person that my product/service could solve?
• What values does my marque stock with the influencer?
• What would motivate the influencer to collaborate with my brand?
• Would my people assemblage perceive and spot this influencer? Why?

How bash I find a YouTube influencer?

You tin find YouTube influencers either manually oregon utilizing circumstantial tools.

Start by searching keywords that subordinate to your marque oregon merchandise successful YouTube and browsing influencer videos that appear. You tin besides dedicate clip to probe influencers done societal media, hunt engines, blog posts, and recommendations.

Once you person a radical of influencers that you’re funny in, reappraisal their past collaborations and contented and find if they’re a bully acceptable for you.

This attack tin bring bully influencer partnerships, but it is clip consuming and your scope whitethorn beryllium limited. Not to mention, you won’t beryllium capable to entree important engagement metrics similar the mean fig of views and likes per post.

A savvy alternate is to usage influencer-finding tools similar Influencer Analytics from Semrush.

How tin I find YouTube influencers with Influencer Analytics?

Influencer Analytics is an influencer selling find and competitory quality app. One of its main offerings is helping brands find YouTube influencers.

In the ‘Influencers Discovery’ tab, you tin prime the level wherever you’re targeting influencers (in this case, YouTube). 

You tin past participate keywords and use assorted filters to your search, including the influencer’s country, language, assemblage size, interaction info, and more. You tin prevention your filter choices too, truthful they are automatically applied to aboriginal searches passim the app.

For example, if your merchandise is successful the car manufacture and you wanted to find influencers successful the United Kingdom and the United States with a fund of $15k oregon little that person an email code disposable to scope retired to, you’d use those 3 filters and prevention them here.

Next, you’ll beryllium shown a database of suitable influencers.

You tin click connected idiosyncratic influencers and presumption accusation astir however often they station content, the estimated outgo of advertizing with them, and the fig of views and subscribers they have. 

You tin prime assorted influencers and make customized lists of radical you’re funny successful partnering with – these are stored successful the ‘Lists’ tab. You tin arsenic download your lists arsenic spreadsheets.

Additionally, you tin spot the hunt measurement and apical most-watched videos for those keywords/search.

Why usage Influencer Analytics to find YouTube influencers?

Influencer Analytics helps you:

• Save clip searching for YouTube influencers
• Find interaction accusation to scope retired to influencers
• Make data-driven decisions astir YouTube influencer partnerships
• Discover caller influencers earlier your competitors
• Research influencers’ erstwhile content, metrics, affordability, and compatibility each successful 1 place

The Influencer Analytics level tin springiness you thousands of applicable influencers for your marque successful seconds, and constrictive your hunt according to your marque keywords and preferences.

And, due to the fact that Influencer Analytics is simply a broad database of implicit 29 cardinal influencers (across YouTube, Instagram, TikTok, and Twitch), you tin observe caller players entering the abstraction earlier your competitors. 

Not lone does Influencer Analytics prevention you clip and effort, it provides show statistic that assistance you prime the champion influencer for your brand.

With caller information astir the mean fig of views per post, likes per post, and links to influencers’ different societal profiles, you tin marque an informed determination astir who to enactment with. 

You tin besides ticker influencers’ contented successful the ‘Video’ tab without leaving the platform. By looking astatine creators’ past contented you tin determine if their style, messaging, and entreaty aligns with what you want. 

Likewise, click connected the ‘Sponsored Videos’ tab to presumption different brands that the influencer has promoted and measure the authenticity and outcomes of their erstwhile partnerships – you tin bash truthful by checking assemblage sentiment successful the comments and the fig of likes for the video(s).

Each video volition amusement a outgo breakdown too. This fig is based connected a acceptable of estimates astir Cost Per Thousand (CPM) per region, engagement rate, relationship quality, and assemblage age, arsenic good arsenic the outgo of paying the influencer for their service. 

In short, it tells you what to expect successful presumption of accumulation prime and outgo for the peculiar influencer.

Once you’ve selected the influencer(s) you privation to collaborate with, you tin find their email code oregon interaction them straight via YouTube. Any disposable interaction details volition beryllium shown connected the influencer page.

How bash I scope retired to a YouTube influencer?

Building a narration with a YouTube influencer is simply a two-way process. Just arsenic you person criteria to find your cleanable match, you besides person to show to influencers wherefore you’re worthy their time. 

When you statesman to interaction influencers, connection them done their authoritative channels oregon effort to find a nonstop email.

You should personalize your connection for each influencer, explaining wherefore you’re funny successful collaborating with them specifically, however your marque aligns with theirs, and what you tin offer. 

Be nonrecreational and sincere but stress your unsocial selling points.

Keep successful caput that high-profile influencers volition person galore proposals for marque partnerships, truthful they whitethorn not reply instantly oregon astatine all. Don’t beryllium discouraged, travel up erstwhile appropriate, and formed a wide nett truthful your run isn’t babelike connected 1 influencer only.

Here’s an illustration of an archetypal email to drawback influencers’ attention:

Dear [influencer name],

I’m [your name], [position] astatine [company name], [brief statement of company]. We've been pursuing your contented connected YouTube and deliberation that your power and expertise align perfectly with our marque values and objectives. 

We’d emotion to sermon collaborating with you. We’re presently promoting [product/service/campaign] and judge it speaks to your assemblage due to the fact that [value proposition]. 

We person immoderate ideas astir what the concern could look like, including [product reviews, tutorials, sponsored videos, giveaways, etc.]. In return, we tin connection [budget, escaped products/services, exposure], arsenic good arsenic assistance to present adjacent much worth to your viewers.

Let america cognize if you’re funny successful moving unneurotic and we tin sermon details.

Thanks,

A Match Made successful Marketing

YouTube influencers tin boost your marque visibility and bring a caller lens (literally) to your campaigns. With specified a wide enactment of influencers, uncovering the champion idiosyncratic for you should beryllium done with attraction and tools that streamline the process without compromising quality. 

Ultimately, you should enactment with radical that are compatible with, and tin grow, your brand. With an authentic attack and astute toolkit, you’ll beryllium connected your mode to uncovering the close YouTube influencer.