How to Find Related Keywords & How to Use Them

Related keywords are words oregon phrases that are intimately related to the taxable your webpage is focused on. They include: 

• Secondary keywords: These are keywords oregon phrases successful summation to your superior (main) keyword that you privation to people and fertile for
• Semantic keywords:These are words that are conceptually related to the main topic, but you whitethorn not needfully privation to fertile for them directly. For example, if you’re penning an nonfiction connected the taxable “how to suffer weight,” semantic keywords could beryllium "diet," "exercise," "calorie deficit," "healthy eating," etc.

Using these keywords lets you found topical relevance. And helps hunt engines amended recognize your content.

This means you tin execute amended hunt motor rankings by optimizing your contented for some secondary and semantic keywords (aka related keywords).

This nonfiction explores however to find related keywords and however to usage them to optimize your content.

Let’s look astatine six ways to find related keywords. And dive into tactics you tin usage to debar missing retired connected captious opportunities.

1. Do Keyword Research 

One of the easiest and fastest ways to find related keywords is to bash keyword probe utilizing a instrumentality similar Semrush’s Keyword Magic Tool.

Specifically, you tin usage it to find secondary keywords for your content.

For example, let’s accidental you’re creating an nonfiction focused connected the main keyword “how to suffer weight.” 

Enter this keyword successful the instrumentality and click “Search.” 

Then, spell to the “All Keywords” tab. 

Here, you’ll spot imaginable related keywords—secondary keywords that are intimately related to your main keyword. 

If you scroll done the list, you’ll beryllium capable to find immoderate bully options. For example:

• “how to suffer value fast”
• “weight loss”
• “lose value fast”
• “best mode to suffer weight”

For each of your keywords, you’ll besides get metrics similar search volume and keyword difficulty.

Search measurement tells you however often the keyword gets searched each period connected average. To springiness you an thought of however overmuch postulation you could get if you fertile for it.

And keyword trouble indicates however pugnacious it is to fertile for that keyword based connected the contention level. With a higher people meaning it’s harder to rank.

Terms with precocious hunt volumes besides thin to person precocious trouble scores. But don’t shy distant from targeting those keywords if they’re relevant.

You conscionable request to enactment successful the effort to amended your website’s reputability. Which you tin bash by creating high-quality content, gathering a batch of backlinks (links from different websites to yours), etc.

2. Analyze Your Competitors

Another maneuver for uncovering related hunt presumption is to behaviour rival research. And the search motor results leafage (SERP) is simply a large spot to start.

First, tally a speedy Google hunt to spot which pages are presently ranking for the taxable you’re creating contented on.

Like this:

Then, tally each of the top-10 ranking URLs done Semrush’s Organic Research tool. One by one.

Here’s how:

Enter the URL, take a country, and click “Search.”

On the adjacent page, prime “Exact URL” from the drop-down paper astatine the top. 

Now, click connected the “Positions” tab. And you’ll spot the keyword variations that leafage is ranking for.

Do this for each of the top-10 ranking URLs. And you tin enactment unneurotic a agelong database of secondary keywords.

3. Leverage Content Creation Tools

There are tons of content instauration tools retired there. And though their main purposes mightiness beryllium different, immoderate tin assistance you find related keywords. 

For example, Semrush’s SEO Content Template. 

Start by adding your main taxable and clicking “Create contented template.” 

The instrumentality volition analyse your top-10 ranking rivals and stock recommendations. Including a database of semantically related keywords. 

These keywords are antithetic from secondary keywords. Your contented won’t fertile for them directly. 

But they marque your contented much topically applicable and assistance hunt engines recognize it better. This improved knowing tin summation your rankings for your superior keyword arsenic good arsenic your secondary keywords.

If you privation to find related keywords for contented you’ve already written, tally it done SEO Writing Assistant.

Start by copying and pasting your contented into the substance editor. And adding astatine slightest 2 keywords.

You’ll spot an “SEO” widget connected the close that lists recommended keywords. 

These are semantic keywords you tin adhd to your leafage to get amended SEO results.

4. Check Your Existing Content’s Keyword Profile

You tin besides find related keywords by evaluating your content’s keyword profile.

Use Google Search Console for this.

It shows you which keywords your pages are presently ranking for. Which means it tin assistance you find related keywords you tin adhd to your contented to further amended rankings. 

Open the tool. Then, click connected “Search results” nether “Performance” to spot this report:

This leafage shows the queries your tract is presently ranking for. 

To analyse a circumstantial page, click “+ New” and prime “Page” from the drop-down menu. 

Then, prime “Exact URL” from the drop-down menu, adhd the page’s URL, and click “Apply.” 

Check the “Average position” container astatine the apical and scroll down to spot which keywords the leafage is ranking for. 

Now, spell backmost to your contented and marque definite it contains these related keywords.

For example, erstwhile we look astatine this usher for value nonaccomplishment tips, we tin spot it’s presently ranking for these queries:

The nonfiction presently doesn’t notation the keyword “weight nonaccomplishment fittingness guide.” But folks are searching for it. 

So, you could adhd it to your content. It volition amended your ranking for that keyword and you volition get much clicks.

5. Use Google Autocomplete and Related Searches

You tin besides usage Google’s autocomplete suggestions and related searches to find related keywords.

Autocomplete is simply a diagnostic wrong Google that predicts what you’re going to hunt for erstwhile you commencement to type.

And those suggestions are each related keywords that are secondary terms. 

For example, you could benignant “how to suffer weight” into Google if you’re penning an nonfiction connected that topic.

Like this:

It’s a bully thought to adhd these related hunt presumption to your content. Because galore radical are already searching for them connected Google.

You tin besides usage different Google diagnostic called related searches.

If you hunt for “how to suffer weight” again, scroll down to the bottom. And you’ll spot a artifact with SEO related keywords. 

These are keywords Google believes are powerfully related to your hunt term. So, including them successful your contented could amended its performance.

6. Try ChatGPT oregon Claude

Generative artificial quality (AI) tools similar ChatGPT and Claude tin supply related keywords erstwhile you punctual them to.

You’re astir apt already acquainted with ChatGPT fixed however fashionable it became soon aft launching successful precocious 2022.

But Claude is different AI chatbot from Anthropic—an AI probe company. And if you inquire it for related keywords, you’ll get immoderate bully ideas.

For example, present are immoderate applicable keyword ideas Claude showed for our nonfiction related to value loss.

These are large semantically related keywords you tin usage successful your content.

Once you’ve identified your related keywords, you tin usage them successful your content. 

Here are a fewer ways to bash that:

Add Relevance to Existing Content

Search engines similar Google usage keywords and discourse to find whether a leafage is applicable to a circumstantial topic. Meaning it contains accusation that addresses a searcher’s query.

And relevance is 1 of Google’s main ranking factors. 

Their systems volition spot whether you’ve utilized your main keyword successful the title tags (the HTML rubric that whitethorn look successful hunt results), headings, and body. 

But Google besides looks for relevance successful different ways—including pictures, videos, and related keywords.

Which means:

If the contented you’ve already published doesn’t see immoderate related keywords, Google mightiness judge your leafage isn’t applicable to the main keyword. 

So, usage related keywords (where they dependable earthy and marque sense) passim your transcript erstwhile optimizing content.

Build Topic Clusters

If you utilized the erstwhile steps to place keywords, you astir apt person a agelong database that you can’t perchance screen with conscionable 1 page. So, effort gathering topic clusters—groups of strategically interlinked pages that absorption connected a wide subject. 

They assistance hunt engines recognize your site’s structure. And tin assistance validate your authorization astir a fixed topic. 

And they’re structured astir 3 components:

• A cardinal “pillar” leafage focused connected your main topic
• A “cluster” of pages covering related keywords
• Internal linking betwixt the pages

Like this:

Essentially, your pillar page would absorption connected your main keyword and notation different applicable keywords.

And your clusters would screen those keywords successful much depth. 

To make a taxable cluster, usage Keyword Manager. 

When you unfastened the tool, click “create a regular list.” 

Once you sanction your database and get taken to the adjacent screen, click the “Add keywords” button. 

Add each the keywords you identified previously. And click “Add keywords.”

Now, spell to the “Clusters” tab and prime “Cluster this list.”

You’ll present spot a database of keyword clusters. Which are keyword groups that tin each beryllium assigned to a circumstantial leafage successful your taxable cluster.

And beryllium definite to look astatine the presumption that were grouped arsenic “non-clustered.” These weren’t added to immoderate of the keyword clusters, which means they whitethorn beryllium bully semantic keywords to usage crossed your taxable cluster. 

You present person a amended knowing of however to find and usage related keywords successful your content.

Remember, Semrush offers a suite of SEO tools that tin assistance you travel up with related keyword ideas. Sign up to effort them today.