How to Find Out How Much a Keyword Costs in PPC Advertising

Keyword outgo is the magnitude you wage to the advertisement level (like Google Ads) each clip idiosyncratic clicks your ad. It’s often referred to arsenic the outgo per click (CPC).

Knowing the terms of keywords you're targeting helps you:

• Manage your advertisement run fund effectively
• Optimize the campaign's wide performance

In this article, we'll sermon however you tin find retired however overmuch Google Ads keywords outgo and what factors power keyword prices.

How Do I Find Out How Much a Keyword Costs?

You tin find retired however overmuch a keyword costs utilizing Google Keyword Planner oregon a keyword outgo estimator similar Semrush's Keyword Magic Tool.

Let’s look astatine however it works for both.

Google Keyword Planner

Log successful to your Google Ads account. Click “Tools” connected the left-hand side, past click “Keyword Planner” nether “Planning.”

You'll find 2 options: 

• Discover caller keywords: Ideal for uncovering caller keyword ideas. Use it erstwhile you request to grow your keyword database oregon are starting from scratch.
• Get hunt measurement and forecasts: Best for analyzing keywords you already person successful mind. It provides a database based connected your input and forecasts the mean CPC.

Let's accidental you already person a database of keywords. In this case, click "Get hunt measurement and forecasts."

Next, paste your keywords and click "Get started."

Google Keyword Planner volition supply you with insights for each keyword.

The 2 columns "Top of leafage bid (low range)" and "Top of leafage bid (high range)” correspond humanities little and precocious scope estimates for the CPC of that keyword.

Both of these ranges are influenced by your determination and your Search Network settings. So, the existent cost per click for your keywords is apt to alteration from Google Keyword Planner’s estimates.

Now, if you don't already person a database of keywords, click the "Discover caller keywords" enactment instead.

You tin observe caller keywords successful 2 ways. You tin either participate a effect keyword (a wide word related to your business) oregon a circumstantial URL to spot keyword suggestions based connected that page.

Let's spell with "Start with keywords." Enter your effect keyword and click “Get results.”

You’ll get a database of keyword suggestions.

Check retired the "Top of leafage (low range)" and "Top of leafage bid (high range)" columns.

Analyze these estimates to gauge the imaginable outgo of each keyword.

Keyword Overview

You tin besides usage Semrush's Keyword Overview instrumentality to find retired however overmuch it costs to bargain keywords connected Google.

The instrumentality gives you the mean CPC for keywords and assorted different information points that tin marque your campaigns much effective.

To get started, unfastened the tool, participate your keywords (you tin adhd up to 100 keywords), and prime your preferred location. Then click “Search.”

The instrumentality volition analyse your keywords and amusement assorted insights, including CPC.

You tin benignant the keyword database by CPC. To bash this, click the "CPC (USD)” file header.

If you don’t already person a database of keywords, you tin get started with Semrush’s Keyword Magic Tool. Which volition springiness you keyword suggestions on with utile metrics for each 1 (including CPC).

Open the tool, participate your effect keyword, and prime your preferred location. Then click “Search.”

You’ll spot a database of keyword suggestions, on with the mean CPC and different utile information points for each keyword.

You tin filter this effect based connected the CPC range. This is particularly adjuvant if you person a constricted budget. You tin acceptable the filter to lone amusement keywords wrong a circumstantial CPC range.

How Does Google Determine Keyword Cost?

Google Ads uses an auction-based system. Advertisers bid connected keywords to find whether their ads volition show. This bidding straight affects the outgo per click of your people keywords.

To little your CPC, it's important to recognize the factors that power it.

Quality Score

Quality Score is simply a metric Google uses to measure your ad's quality.

Quality Score is based connected the expected click-through complaint (CTR), the ad’s relevance to the user's hunt query, and the relevance and usefulness of the landing page.

A precocious Quality Score means Google sees your advertisement arsenic invaluable to searchers' queries.

Improving your ad's relevance to the people keyword and enhancing the landing leafage acquisition tin boost your Quality Score. This tin truthful effect successful a little CPC.

Level of Competition

The fig of advertisers bidding connected a keyword determines its competition.

In markets wherever galore advertisers are competing for visibility, the CPC for keywords tends to beryllium higher.

For instance, if you enactment successful existent property successful New York, the contention for keywords similar "real property cause New York" is precocious (as seen successful the “Com.” column, which is abbreviated for Competitive Density). So, the CPC volition besides beryllium high.

To negociate this, see getting much circumstantial to your concern and targeting little competitory keywords similar "commercial existent property agents successful New York."

Further reading: How to Create an Effective PPC Strategy successful 7 Steps

Search Volume

Search volume shows however often a keyword is searched implicit a definite play (usually per month). 

Keywords with precocious hunt volumes are usually much costly owed to their imaginable to thrust important traffic, which attracts much bids (increasing competition).

However, precocious hunt measurement besides implies greater visibility and accidental for marque exposure.

For instance, a institution offering CRM bundle mightiness find high-volume keywords similar "CRM bundle for tiny business" costly owed to precocious levels of competition. But these keywords mightiness beryllium highly invaluable and worthy the higher CPC.

So, erstwhile selecting keywords, see the hunt measurement successful narration to the campaign's goals and budget.

Keyword Relevance

The relevance of your advertisement to the keywords you're targeting impacts CPC.

It's not conscionable astir selecting applicable keywords, but besides ensuring that your advertisement substance intimately matches the search intent of those keywords.

For instance, if your advertisement is for eco-friendly bureau supplies, the advertisement transcript should specifically item aspects similar "sustainable" oregon "eco-friendly" erstwhile targeting keywords similar "sustainable bureau stationery."

Close alignment betwixt your ad’s substance and keyword intent tin amended your ad’s performance. And it tin pb to a much cost-effective campaign, arsenic it improves the wide advertisement quality. Which tin pb to little CPCs.

Network Choice

You person 2 main options erstwhile you advertise with Google: the Search Network and the Display Network.

The mean CPC connected the Search Network is typically higher, but it's bully for reaching radical actively looking for what you offer. This is due to the fact that your ads look close wherever radical are searching.

On the different hand, the Display Network (which besides uses keywords to lucifer ads with related sites) mostly has little costs per click. 

This web tends to person little CPCs partially due to the fact that it's much astir creating consciousness than contiguous clicks.

Seasonality and Market Trends

The outgo of keywords tin fluctuate depending connected the clip of twelvemonth oregon existent trends. 

For instance, keywords similar “Christmas gifts” often go much costly during the vacation play owed to higher demand. 

Businesses mightiness bid much connected these seasonal keywords to seizure the accrued hunt interest, which drives up the cost. 

Understanding these patterns is important to program and fund effectively—especially for industries affected by seasonal trends oregon circumstantial events.

Bidding Strategy

Google offers 2 approaches erstwhile mounting bids for your ads: automated and manual bidding. And this tin impact the outgo of your keywords.

Automated bidding (where Google sets bids for you) tin beryllium much expensive. Particularly successful competitory markets wherever optimal bid amounts are perpetually changing. However, it's a time-saver arsenic it adjusts bids automatically to maximize your ad’s performance. 

On the different hand, manual bidding gives you nonstop power implicit your bids. It requires much attraction and accommodation but tin beryllium much cost-effective, arsenic it allows you to acceptable limits based connected your fund and run goals. 

How to Pick the Right Keywords for Your Ads

Choosing the close keywords for PPC advertisement campaigns involves strategically weighing factors similar relevance, competition, and cost. You privation to prime keywords that are applicable to your business, but besides ideally with little costs per click.

Here are a fewer factors you should see erstwhile picking keywords for your advertisement campaign:

What Keywords Are Your Competitors Targeting?

If your competitors stock the aforesaid target audience arsenic your business, it's a bully thought to analyse and larn from their advertisement campaigns.

You tin usage Semrush’s Advertising Research instrumentality for this.

Open the tool, participate your competitor’s domain, and click “Search.”

You'll spot an overview of the full fig of paid keywords driving postulation to your competitor's site.

Scroll down to the "Paid Search Positions" section. This is wherever you'll find the keywords that bring users to the domain via paid hunt ads.

Go done the keywords and prime the ones for your ain run that are applicable to your concern and (ideally) person a debased CPC.

Next, spell to the “Ads Copies” tab. Here, you’ll spot the advertisement transcript your rival is utilizing for antithetic paid keywords.

Looking astatine your competitor’s advertisement transcript tin assistance you make amended messaging for your ain campaigns.

Is the Keyword Relevant to Your Product?

Choose keywords that are intimately related to your products. This ensures your ads look successful applicable searches. Which increases the accidental of clicks and conversions.

For example, if you merchantability eco-friendly h2o bottles, your keywords mightiness see "reusable h2o bottles" oregon "eco-friendly hydration" and not thing similar "cheap integrative h2o bottles," which mightiness beryllium little applicable to what you really offer.

Keyword lucifer types are rules that power however intimately the keyword needs to lucifer with users' hunt queries for your advertisement to show.

Broad-match keywords tin trigger your ads for queries that are not really applicable to your product. Whereas exact-match keywords volition trigger your ads for hunt queries that are much applicable to your product.

Generally, you privation to debar broad-match keyword ideas for advertisement campaigns. They tin beryllium utile for wider reach, but they’re little targeted than nonstop lucifer oregon partial/phrase lucifer keywords.

Is the Keyword Profitable?

High-cost, fashionable keywords mightiness bring traffic. But they're lone worthy it if they person well.

Analyze the outgo against the imaginable instrumentality connected concern (ROI).

To measure whether a high-cost keyword is worthy it, you tin tally a tiny proceedings run utilizing that keyword successful Google Ads.

Track however galore income oregon inquiries it brings compared to however overmuch it costs to target.

For instance, if you're considering the keyword "luxury yoga retreats," cheque if the bookings you person from the ads warrant the higher outgo of the keyword. 

If not, see targeting a much circumstantial keyword to spot if it yields amended ROI. You tin past usage these insights to standard up your advertizing efforts.

Is It a Long-Tail Keyword?

Long-tail keywords are much circumstantial phrases with little competition. They pull a much targeted audience, which tin pb to higher conversion rates.

For example, if you're selling specialized footwear, alternatively of targeting "shoes," absorption connected keywords similar "waterproof hiking boots for women" oregon "men's lightweight way moving shoes." Just marque definite they’re applicable to your products and ads.

These long-tail keywords whitethorn amended correspond what your imaginable customers are looking for.

This targeted attack means you're advertizing to buyers already funny successful your circumstantial offering, expanding the chances of a sale. However, they usually person little hunt volumes, which you request to origin into your wide advertizing strategy.

Are You Testing (and Refining) the Campaign?

Regularly cheque however good your keywords are performing. If definite keywords aren't attracting clicks oregon conversions, regenerate them, and show however the caller ones perform. 

Keyword enactment is not a one-time task. Experiment with antithetic phrases to spot which ones resonate the astir with your people audience.

For example, if "organic java beans" isn't performing well, effort "freshly roasted integrated coffee" and comparison the results. 

This ongoing process helps refine your strategy, ensuring it stays effectual implicit time.

Further reading: How to Do PPC Keyword Research for Profitable CPC Campaigns

Ready to Find Low-Cost, High-Value Keywords?

Keyword outgo is conscionable 1 origin to see erstwhile choosing which ones to people successful your advertisement campaigns.

Remember: You tin extremity up paying little than the mean CPC if different aspects of your run are well-optimized. Like creating a landing leafage that delivers a bully idiosyncratic acquisition and crafting advertisement transcript applicable to users' hunt intent.

You besides privation to take applicable keywords with tenable hunt measurement and debased competition.

You tin bash this with easiness utilizing the Semrush Keyword Magic Tool. Get started contiguous for free.