How To Choose The Best SEO Writing Course For You

1 year ago 199
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In a fascinating burst of synchronicity, I was halfway finished with this blog erstwhile the quality deed astir Google’s integer selling certification people mentioning keyword density and connection count. Sigh.

This is 1 of my rant-filled blog posts. You’ve been warned.

Are you confused by each the SEO penning people options retired there?

That makes cleanable sense, particularly since caller courses support popping up — and they each look truthful different.

Some SEO penning courses are abbreviated and inexpensive — but the materials are often much similar an overview, and the accusation whitethorn not beryllium current.

Other SEO penning courses whitethorn beryllium much in-depth and updated — but the outgo is higher. (I’ve seen immoderate implicit $2,500.)

How bash you choose?

Not each writers request ALL the bells and whistles. Sometimes, you conscionable request an SEO penning overview — and past you tin dive successful much profoundly if it makes sense. Sometimes, it pays to spell all-in and reappraisal much robust SEO penning courses.

Fair disclosure: I created the SEO Copywriting Certification training over 10 years agone due to the fact that the accusation backmost past was non-existent. Since then, I’ve developed white-label SEO penning courses for organizations (like The Freelance Writers Den and AWAI) and person customized in-house courses for large marque companies. So, I’m large connected quality, close instruction.

Here are immoderate things to consider.

Why are you searching for an SEO penning course?

Do you privation to get a consciousness if SEO penning would beryllium fun? Dipping your toes successful the h2o with a less-expensive grooming (or adjacent 1 that’s nary cost) is simply a large mode to spot if you privation to larn more.

If SEO penning is simply a large portion of your occupation (or freelance business), investing successful a much costly people whitethorn beryllium wise. You’ll beryllium capable to maestro SEO penning much rapidly and volition larn however to enactment with antithetic types of sites and situations.

How aged is the SEO course?

SEO penning courses bash not property similar good wines. Although immoderate SEO contented penning tips similar “write for your reader” person stood the trial of time, different aspects determination much quickly. If an SEO penning grooming is much than 2 years old, determination are astir apt immoderate out-of-date elements. (After all, however often bash I constitute astir Google doing thing new?)

I find that I person to marque important updates to my SEO penning people astatine slightest erstwhile a year, with insignificant updates in-between. Yes, THAT’S however overmuch things change.

Who is the instructor, and what is their experience?

Here’s the thing: you privation to larn SEO penning from a writer who has successfully written contented for assorted sites — and has done it for respective years (five oregon more.) Experience matters, particularly erstwhile sorting done misinformation and communal SEO myths.

My conjecture is the teacher for Google’s SEO certification people got the SEO penning portion incorrect due to the fact that they didn’t cognize immoderate better. There’s a precocious probability that the writer heard the acquainted “two-percent density” and connection number myth, thought it was real, and included the accusation connected the slide.

I’m not saying that SEO penning courses created by companies (instead of SEO penning experts who regularly constitute content) are bad. I’m conscionable saying to see the root — adjacent if that root is Google.

Side note: Google has removed the slide discussing keyword density.

Is the grooming solely focused connected SEO writing?

Some “SEO penning courses” see lone a mates of chapters astir SEO — and the remainder of the people discusses however to usage a bundle tool, different types of copywriting, oregon concern tips. This format is good if you conscionable request wide SEO accusation — but not truthful large if you privation to dive successful much deeply.

If your learning absorption is conscionable SEO writing, wage attraction to the people program (especially if you’re purchasing the course) and guarantee it has the accusation you need.

Do you privation feedback and the quality to inquire questions?

Here’s the reality: Cheaper courses thin to person little-to-no email enactment and fewer grooming calls. Why? Because bully enactment takes clip and is costly to provide. If you’re the benignant of idiosyncratic who loves asking tons of questions (I’m 1 of them!), spending much volition springiness you the learning acquisition you need.

Some radical privation to person personalized assistance truthful they tin upskill adjacent faster. You tin dramatically shorten your learning curve by moving with people trainers one-on-one — but this is the astir costly option.

Does the people format enactment with your enactment and learning schedule?

No substance what, taking an SEO penning people means a sizeable clip investment. Two large questions to origin into your determination are:

  • Is the people acceptable up successful a mode that “clicks” champion with however you learn? 
  • Will you person capable clip to instrumentality this people and successfully implicit it?

For instance, immoderate radical emotion short-term courses that tally for a constricted clip — it forces them to enactment connected task and get the enactment done. BUT, if you’re already moving 50+ hr weeks, you whitethorn not person the disposable encephalon abstraction for a short-term class.

Other radical request the flexibility of a self-directed people with the enactment of unrecorded (or recorded) updates. BUT, if you’re the benignant of idiosyncratic who needs a consciousness of urgency, self-directed whitethorn beryllium challenging.

You’ll privation to see your learning benignant and disposable clip earlier purchasing an SEO penning course. After all, the champion SEO penning people is the 1 you love, you larn from — and you person clip to finish.

What bash you think?

Do you person a question astir uncovering the champion SEO penning people for your needs? Leave a remark below. Or caput implicit to the SEO penning tips Facebook group and stock your thoughts.