How to choose a focus keyphrase for product descriptions and categories

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You tin acceptable a absorption keyphrase successful Yoast SEO for Shopify and WooCommerce. With this absorption keyphrase, you awesome to the SEO app that you privation to optimize this portion of contented for this circumstantial connection oregon operation of words. There are assorted ways to deliberation astir this, depending connected what benignant of product-related contented you are writing. In this post, you’ll larn to prime a absorption keyphrase for your products. You’ll besides larn to deliberation astir related keyphrases, synonyms, and more!

Optimizing your products for ecommerce SEO

One of the indispensable parts of Yoast SEO for Shopify and the WooCommerce SEO addon is the contented and SEO analyses. These tools assistance you constitute fantabulous merchandise descriptions, blog posts, and landing pages that volition beryllium a deed for customers and hunt engines. But utilizing it decently requires a spot of reasoning — and a spot of research!

Keyword probe and hunt intent

One of the astir important aspects of ecommerce SEO is doing keyword research. If you are penning a ton of content, you indispensable cognize who your assemblage is, wherever they are located and what benignant of words they use. Doing keyword probe for ecommerce SEO tin springiness you these insights. It tin besides springiness you loads of ideas to populate your blog with high-quality, product-related contented — similar often asked questions to answer.

Think astir hunt intent

The customer journey tin beryllium long, and it tin instrumentality respective sessions for consumers to constrictive down their choices. Getting them to bargain is hard! When getting your contented acceptable for them, you request to deliberation astir search intent. How does the buying process for a circumstantial merchandise work? While immoderate radical mightiness beryllium looking for the cheapest, plain achromatic T-shirt, others mightiness person much circumstantial wishes for their product.

For instance, if idiosyncratic is looking for a highly breathable, comfortable, and method garment to assistance them execute during outdoor activities, they mightiness brushwood merino wool arsenic an option. So, that idiosyncratic mightiness spell from achromatic outdoor t-shirt breathable to merino t-shirt achromatic to Patagonia Capilene Cool Merino T-Shirt Black. All these hunt presumption mightiness person antithetic contented attached to them. For instance, successful summation to the regular merchandise pages, you tin constitute a station connected the benefits of merino wool for outdoor clothing.

Don’t optimize for caput terms

There are a mates of things to retrieve erstwhile determining which absorption keyphrase you should people for a product. If you merchantability achromatic t-shirts, it mightiness marque consciousness successful your caput to afloat optimize your merchandise pages for the keyphrase achromatic t-shirt. This is what astir radical are searching for, right? But optimizing each your merchandise contented for the aforesaid keyword leaves you competing with yourself — it causes keyword cannibalization. Which achromatic t-shirt should Google amusement successful the hunt results?

Optimizing your class pages for caput presumption is amended and choosing thing much long-tail for your merchandise pages. Of course, utilizing the merchandise sanction and marque itself is important, but you tin ever amend that with the main keyphrase you are looking to target. So, if you privation to merchantability a circumstantial achromatic t-shirt from Patagonia, you could usage the afloat name: Patagonia Capilene Cool Merino T-Shirt Black.

Use the merchandise sanction connected merchandise pages

When optimizing merchandise pages for circumstantial products, you should optimize that for the product’s name. The illustration of the achromatic merino wool garment mentioned supra would beryllium astatine slightest Patagonia Capilene Cool Merino T-Shirt. Of course, you could append immoderate presumption to it, similar the colour oregon different merchandise saltation options.

Of course, you are escaped to optimize the leafage for achromatic merino wool t-shirt arsenic well, but that shouldn’t beryllium the superior extremity of this page. You tin usage the related keyphrase option successful the Yoast SEO analyses to incorporated this word successful the feedback.

Don’t hide to look astatine the presumption the shaper uses to picture the merchandise that you tin adhd to your merchandise descriptions. There mightiness adjacent beryllium immoderate merchandise specifications that you should adhd to your leafage — determination are radical who hunt Google utilizing merchandise identifiers specified arsenic SKUs and UPCs!

Use the generic sanction elsewhere

You tin usage antithetic forms of the main keyphrase connected the product, category, and landing pages. If you person a landing leafage collecting the champion merino t-shirts for outdoor use, delight optimize it, including the merchandise sanction of the Patagonia garment we talked astir and nexus to it.

Category pages should not beryllium optimized for circumstantial marque products but the wide merchandise descriptions. So you could person a class for outdoor merino shirts, but you could besides person 1 for achromatic t-shirts. You could besides bash categories for brands. As we said, antithetic roads pb to Rome! Not each lawsuit volition travel the aforesaid way to your wealth pages.

Improve class pages

Category pages cod a scope of articles wrong a circumstantial selection. Often, these pages fertile good successful the hunt results, and you could see a small spot of applicable substance to marque them stronger. This doesn’t person to beryllium a partition of substance — it conscionable has to beryllium capable to springiness worth to the leafage and connection hunt engines much discourse connected what they tin find connected this class page. You tin usage class benignant arsenic input for the absorption keyphrase, truthful the SEO and readability analyses tin assistance you amended this text.

Find retired how to amended your class pages for ecommerce SEO.

Lulu.com uses an easy-to-read format to connection customers invaluable content

Our Yoast SEO for Shopify app and WooCommerce SEO plugin travel with an fantabulous diagnostic that makes optimizing your merchandise contented overmuch much natural. Thanks to the related keyphrases and synonyms feature, you get loads of flexibility to amended your content.

The related keyphrase diagnostic lets you adhd respective presumption related to the main topic. Although we discussed the drawbacks, you could usage this to optimize the contented for caput presumption similar achromatic t-shirt, though we discussed the disadvantages. You could besides usage this for different product-specific phrases oregon features. Once you’ve added terms, the investigation looks for the words successful the substance and suggests improvements for you.

The synonyms diagnostic does what it says connected the tin; it lets you adhd synonyms for the main absorption keyphrase. For instance, erstwhile we’re talking astir a t-shirt, we could besides adhd top, tee, oregon teeshirt arsenic synonyms. It doesn’t substance if you usage antithetic grammatical forms of these keyphrases arsenic Yoast SEO for Shopify recognizes these.

Add synonyms for your keyphrase to person these taken into relationship portion analyzing the contents

Why and however to prime keyphrases for your products

Optimizing your merchandise contented has go overmuch easier acknowledgment to the intelligent analyses of the Yoast SEO ecommerce apps and plugins. Enter the keyphrase you privation to fertile for and travel the suggestions to amended your content.

By doing keyword probe and reasoning astir hunt intent, you tin make the close words you privation to optimize which posts for. Don’t effort to fertile everything and the room descend for the aforesaid keyword!

Edwin Toonen

Edwin is simply a strategical contented specialist. Before joining Yoast, helium spent years honing his accomplishment astatine The Netherlands’ starring web plan magazine.

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