How to build exceptional product pages in Shopify

If your online store is hosted connected Shopify, you’ll cognize that it helps you easy negociate your online store and marque definite it looks good. However, picking a caller plan is not the lone happening you request to deliberation of erstwhile it comes to your pages. Sure, it helps erstwhile radical are impressed by the plan of your page, but they besides request to beryllium capable to find each the merchandise accusation they’re looking for. That’s why, successful this blog, we’ll database 9 must-haves and assistance you trade exceptional merchandise pages successful Shopify.

Changing the layout of your merchandise pages

Before we dive into what your merchandise pages should look like, it’s bully to cognize that you tin really find the layout of your merchandise pages successful Shopify. From your Shopify admin area, conscionable spell to ‘Online store -> Themes’ and click ‘Customize’ adjacent to your existent theme. At the apical of your page, you’ll spot a drop-down paper that’s astir apt acceptable to ‘homepage’. Switch that to ‘Products -> Default product’.

You’ll get a preview of what your merchandise pages look similar with a paper connected the left. This paper shows you each the elements of your merchandise page. You tin really determination the bid of them by clicking connected the six dots adjacent to immoderate 1 of those elements. Play astir with it to spot what works for you, but don’t spell brainsick with it. People are expecting a definite layout connected your merchandise leafage and you don’t privation them searching for the bargain fastener that you’ve hidden astatine the bottommost of the page.

9 must-haves for your merchandise pages successful Shopify

Of course, not each merchandise pages request to look precisely the same. What an perfect merchandise leafage looks similar highly depends connected your benignant of products, your company, ngo and different factors. But determination are a fewer things each merchandise leafage should have. Not lone truthful that radical tin find the accusation they’re looking for but besides to summation your sales.

To springiness you an thought of these must-haves, we’ve created a PDF that gives you an overview of the elements. You tin download this PDF but we’ll besides spell implicit them 1 by 1 close now.

1. Userfocused and SEO-friendly URLs

You mightiness not walk that overmuch clip connected your URLs, but determination are a fewer things you tin bash to optimize them. Both for your users and the hunt engines. First of all, marque them focused by stripping them of relation words but keeping them readable astatine the aforesaid time. It’s a bully thought to person your main keyphrase successful the URL, which volition often beryllium the sanction of your product. These are conscionable a fewer of the champion practices erstwhile it comes to user- and SEO-friendly URLs.

You tin presumption and edit your URL by going to the merchandise successful your admin country of Shopify. Simply scroll down to the Search motor listing preview and click connected ‘Edit website SEO’. With that, 3 fields volition look and successful the bottommost one, you volition find the existent URL of your product. You volition lone beryllium capable to edit the past portion of your URL, but that’s okay, that’s precisely the portion you privation to edit. Fill successful the new, optimized URL and deed save. If the merchandise leafage is already live, you’ll instantly get a notification that Shopify volition make a redirect from the aged URL to the caller URL, with the enactment to uncheck this. But we would urge leaving this tract checked, arsenic it helps radical who saved your aged URL onshore connected the close page.

An illustration of a URL tract connected a merchandise page

2. An optimized merchandise title

The rubric of your merchandise volition beryllium 1 of the archetypal things leafage visitors volition see. And it besides helps hunt engines find retired what your leafage is about. So you request to marque definite that it features the astir important thing: the sanction of your product. But, depending connected your product, there’s more. It tin beryllium omniscient to adhd the marque sanction to your merchandise title, oregon the fig of units that idiosyncratic is buying. As we’ve done successful this illustration of a merchandise title: Cadbury Creme Eggs (6 pack).

For different products, it tin beryllium adjuvant to adhd the dimensions, size, oregon adjacent the SKU erstwhile it’s a much well-known product. What you request to adhd to your product titles partially comes down to communal sense, due to the fact that you don’t privation to overstuff your merchandise rubric to the constituent that it becomes unreadable. Just retrieve to astatine slightest adhd the sanction of your product.

You tin adhd and alteration the rubric of your merchandise by going to the merchandise successful your admin country successful Shopify. When you click connected the merchandise of your choice, it volition beryllium the archetypal tract you spot connected your edit surface named ‘Title’. Simply capable successful the optimized rubric successful that tract and click save. That’s all!

3. Great images of your product

Another happening that radical volition spot close distant erstwhile landing connected your merchandise leafage is the merchandise image. We privation to accent the value of these images, arsenic they amusement radical precisely what they get with this product. So usage charismatic images that bespeak the merchandise well. If you person aggregate images, marque definite to adhd them and if you person images of your merchandise successful action, besides adhd those! Is your merchandise not easy photographed oregon does your store connection services? Get originative and adhd images that springiness radical an thought of what you’re selling. And erstwhile you adhd images to your page, take the right representation name, format, prime and size.

When you’ve taken the close preparations, adding images to your merchandise leafage is rather easy. Just spell to your merchandise leafage successful the admin country of Shopify and scroll down to the tract with the sanction Media. Here you tin adhd images that you person stored connected your machine by clicking ‘Add files’ oregon dropping the files determination close away. Or you tin adhd images from a URL.

4. Authentic lawsuit reviews

A large (and easy) mode to physique spot is with reviews. And by reviews, we bash mean existent reviews, written by existent customers who person bought your product. You mightiness not deliberation it worthy the effort, but reviews are a large illustration of however good societal impervious tin work. Social impervious is simply a intelligence process successful which radical transcript the behaviour of others successful an effort to bespeak close behavior. In addition, hunt engines besides emotion seeing blessed customers talking astir your products. So marque it imaginable and enactment successful immoderate effort to get reviews for your online shop.

An illustration of customers reviews connected a merchandise page, screenshot by Product Reviews.

Making it imaginable for radical to permission reviews astir your merchandise is simply a portion of barroom successful Shopify. One of the apps that you tin usage to bash truthful is the (free) app Product Reviews. The app comes with installation instructions connected however to decently acceptable up the app and with it, you tin amusement reviews, negociate them, reply to them and edit the layout of your reviews.

5. A cross-selling conception with recommended products

A large mode to showcase your different products and summation your income is by utilizing cross-selling. This is simply a income method utilized to get customers to walk much by highlighting products that are related to what they’re buying oregon viewing astatine that moment. This helps customers observe caller products and tin summation your sales. You volition astir apt person noticed it yourself erstwhile browsing products online. Normally, they’re shown beneath oregon adjacent to the merchandise with a rubric similar ‘You whitethorn besides like’ oregon ‘Other radical person besides bought’.

In Shopify, determination are a fewer escaped themes that let you to a conception with merchandise recommendations. This conception displays a fewer (automatically-generated) recommended products. To alteration this, you spell to ‘Online Store -> Themes’ and click ‘Customize’ successful your existent taxable section. Change ‘homepage’ successful the dropdown paper astatine the apical to ‘Products -> default product’ and click ‘Product recommendations’ successful the paper connected the left. Check disconnected the ‘Show dynamic recommendations’ mounting and alteration the different settings if you privation to. Don’t hide to click save.

If your taxable doesn’t enactment this Product Recommendations section, oregon if you privation to person much options, determination are different apps that you tin use. Just spell to the Shopify app store and hunt for ‘cross sell’ oregon ‘cross-selling’. This volition springiness you loads of options to take from.

Example of recommended products from the webshop Manitobah Mukluks USA

6. An up-to-date magnitude successful stock

It’s a bully thought to support your banal up to day connected your merchandise pages. Not lone does this forestall precise disappointed customers if you’re retired of stock, but it tin besides springiness radical a consciousness of urgency if you lone person a fewer products left. This helps you make scarcity, which encourages radical to bargain your product. That being said, bash beryllium honorable astir your banal arsenic radical volition announcement it soon capable if you’re not being genuine.

Luckily, keeping your banal up to day is rather casual successful Shopify. Simply spell to your merchandise successful the admin country and scroll down to ‘Inventory’ and capable successful the fig of disposable products beneath ‘Quantity’. Make definite that the container ‘Track quantity’ is checked truthful that your banal is automatically updated erstwhile idiosyncratic buys 1 of your products!

7. A call-to-action that stands out

The call-to-action connected your merchandise leafage is astir apt ever your bargain button. And for radical to easy admit it, you request to marque definite it stands out. In a bully way. It needs to basal retired from the remainder of your leafage and not vanish into the inheritance oregon spell unnoticed due to the fact that of different colorful elements connected your page. Use a striking color, make buttons that really look similar buttons and usage progressive text. And usage plentifulness of whitespace astir it to marque definite it takes halfway stage.

You tin really alteration the plan and substance of your fastener by customizing your theme. Go to ‘Online store -> Themes’ successful your admin country and click connected ‘Customize’ adjacent to your chosen theme. On this page, you’ll spot ‘Theme settings’ astatine the bottommost of your left-hand menu. When you click connected that, you’ll get a caller paper connected the close side, click ‘colors’ to alteration the colors for your buttons. Don’t hide to save. The substance connected your buttons tin beryllium changed per page.

Change the colors of your buttons by customizing your theme

8. Accurate transportation information

Another portion of accusation that radical volition beryllium looking for connected your merchandise pages is accusation astir delivery. Be transparent astir the transportation velocity and options. And beryllium honest. It’s bully to person this accusation connected your merchandise page, wherever radical determine whether oregon not to deed that bargain button. It tin assistance them determine if they’re going into concern with you astatine that moment. In summation to having this accusation determination connected your merchandise pages, we urge having a dedicated leafage that gives accusation connected your shipping argumentation and transportation options.

So, however tin you adhd transportation accusation to your merchandise pages successful Shopify? Well, archetypal of all, you tin determine to adhd it to your merchandise statement per product. Adding a elemental condemnation similar Delivery wrong 1-2 concern days tin beryllium enough. But it’s important to support this accusation up to date! You tin besides take to adhd transportation accusation to the header of your website. Simply spell your admin area, click ‘Online store -> Themes’ and past click ‘Customize’ adjacent to your existent theme. At the apical of the paper connected the near click the ‘Announcement bar’. Here you tin adhd an announcement that volition beryllium shown connected each of your pages.

Changing the announcement barroom astatine the apical of your website

But these are conscionable 2 suggestions. Because Shopify lets you alteration the layout of your merchandise page, you tin besides determine to amusement this accusation determination other connected the page. Get originative with it and find retired what works for you!

9. A unsocial and appealing description

When it comes to the statement of your product, it tin beryllium precise tempting to conscionable usage the 1 fixed by the manufacturer. Or a statement of your merchandise that you recovered connected different website. We’re present to archer you that you should never bash that! It’s truthful important to constitute your ain statement and item the problems that your merchandise solves.

Let’s commencement with wherefore you shouldn’t usage the statement that’s provided by the manufacturer. Many different websites that merchantability the aforesaid merchandise volition usage these descriptions. For one, this leads to duplicate content, which makes it hard for Google to determine which website is better. It makes it very, precise hard for you to basal retired erstwhile your statement is conscionable similar anyone else’s. But that’s not all. Your tract visitors are besides looking for unsocial descriptions that archer them much astir the merchandise that you’re selling. And particularly however it tin assistance them lick a occupation they’re facing. Don’t underestimate the value of a tailored merchandise description!

Now we recognize that coming up with a unsocial statement is not casual for each merchandise that you sell. Especially erstwhile you merchantability tons and tons of products. But if you person the anticipation to constitute descriptions that basal out, adjacent conscionable a bit, put the time. And if you person loads of products, commencement with the astir important ones and enactment from there.

Adding a merchandise statement successful Shopify is easy-peasy. Just spell to the merchandise of prime successful your admin country and 1 of the archetypal fields you’ll spot is ‘Description’. Here you tin capable successful oregon edit the existing description. As we said, absorption connected however your merchandise tin assistance radical and wherefore it’s truthful awesome. There are a fewer different champion practices that tin assistance you constitute large merchandise descriptions, and present to assistance you with that is the Yoast SEO app successful Shopify.

Make your merchandise pages findable with Yoast SEO!

Yoast SEO is an app that you tin adhd to your Shopify website. It makes definite your online store meets the highest method SEO standards. But that’s not all. It helps you optimize your pages by giving you feedback connected the findability and readability of these pages. With this feedback, you tin get your pages higher successful the hunt results and amended your income by penning texts that your tract visitors volition love!

So, however does it work? Well, erstwhile you’ve installed the Yoast SEO for Shopify app and privation to enactment connected 1 of your merchandise pages, conscionable spell to that product. Click connected ‘more actions’ successful the apical close country and prime ‘Optimize successful Yoast SEO’. This volition nonstop you to a much focused edit surface wherever you’ll spot your merchandise title, statement and images. That’s due to the fact that Yoast SEO volition assistance you optimize these elements.

The Yoast SEO app successful Shopify

The screenshot supra shows you what our app looks similar successful Shopify. It has respective tabs that you tin widen and that assistance you enactment connected antithetic things. At the top, you tin capable successful the absorption keyphrase of prime and this helps our SEO investigation springiness you the close feedback for that keyphrase. When you click 1 of the tabs, you’ll get much accusation connected what you tin inactive amended connected with the usage of reddish bullets (problems that request to beryllium solved), orangish bullets (things that tin beryllium improved on) and greenish bullets (which means you don’t person to bash thing with those parts!). You’ll announcement the aforesaid bullets successful our readability analysis.

Now the thought is not to get each azygous slug green, particularly if that means that your substance doesn’t travel people anymore. But you should purpose to get the wide slug for readability and SEO green. This volition amended the prime of your substance for tract visitors and Google!

What other tin Yoast SEO assistance you with?

Below the readability and SEO analysis, our plugin has different tabs that you tin usage to alteration however your leafage is shown connected Google, Facebook and Twitter. With these tabs, you tin edit the leafage rubric for these platforms and adhd a meta statement (text that is shown alongside the URL). For Facebook and Twitter, you tin besides alteration the representation that is shown. And it’s bully to cognize that the representation you usage successful your Facebook preview volition besides often beryllium picked up by different societal media platforms.

There’s besides a Schema tab, that gives you much accusation connected wherefore our app adds that to your pages and however it helps hunt engines recognize your pages adjacent better. Below that, you’ll find the Advanced tab that you tin usage to alteration immoderate settings of your page, similar putting your leafage connected no-index and mounting up Canonical URLs. But each of these options travel with much accusation connected erstwhile and wherefore you should usage them! Below that is the cornerstone merchandise contented tab, which you tin usage to people merchandise pages arsenic your astir important content.

Conclusion connected merchandise pages successful Shopify

So, let’s summarize what we discussed successful this blog post. Optimizing your merchandise pages successful Shopify tin some summation your income and get you higher up successful Google’s hunt results! To get there, determination are a fewer must-haves for your merchandise pages: focused URLs, optimized merchandise titles, large images, authentic reviews, cross-selling, a practice of stock, noticeable call-to-actions, transportation info, and a unsocial merchandise description. We’ve really created an infographic with each of these must-haves for your merchandise leafage (PDF) that you tin download and look astatine whenever you’re moving connected your pages!

The Yoast SEO for Shopify app makes optimizing your merchandise pages a batch easier, by giving you feedback the SEO and readability of your contented and different related things. It besides gives you much power implicit your pages and what they volition look similar erstwhile they’re being shared. So if you privation to measurement up your crippled and make pages that tract visitors and Google volition love, cheque retired our app!

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