How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes via @sejournal, @KayleLarkin

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In Universal Analytics (UA), we utilized to unfastened Behavior reports > Site Content > Landing Pages.

The UA landing pages study showed america acquisition, behavior, and conversion metrics organized by the landing leafage visitors utilized to participate the site.

You could get much granular by adding segments, secondary dimensions, and precocious filters.

This information is indispensable for informing contented strategy, prioritizing leafage optimization, oregon fine-tuning conversion-rate optimization efforts.

In Google Analytics 4 (GA4), a landing leafage study does not travel caller retired of the container – but it is possible, and if you travel the steps successful this article, you’ll lone person to bash it once.

How To Create A Landing Page Report In GA4

Open Reports and prime Traffic acquisition from the Life rhythm Acquisition drop-down menu.

GA4 Life rhythm postulation acquisition report Screenshot from GA4, July 2022

The modular postulation acquisition study magnitude is Session default transmission grouping.

A magnitude is the descriptive property of the data. It makes up the rows successful your postulation acquisition array and however the information is organized.

Session default transmission grouping represents wherever Google determined your tract users came from.

Session default transmission grouping Screenshot from GA4, July 2022

If we click the drop-down arrow, we tin take antithetic ways to signifier the aforesaid info: wherever users came from.

But, we privation to cognize wherever they arrived (the landing page) connected our site.

A pencil icon successful the top-right country of your surface indicates you tin customize your report.

Customize GA4 report Screenshot from GA4, July 2022

Go up and click that pencil icon.

Hooray! You tin present customize your GA4 reports to see conscionable what you attraction about, and thing you don’t.

GA4 customize study screen Screenshot from GA4, July 2022

Editing the study volition not alteration however information is collected, truthful don’t interest astir breaking anything.

Okay, truthful the modular magnitude options successful a GA4 postulation acquisition study are based connected traffic’s origin. We privation to spot which leafage a idiosyncratic entered through.

Under Report Data, click Dimensions > Add dimension and scroll (in alphabetical order) until you spot Landing page.

Click to adhd Landing page to your database of superior dimensions.

Adding landing leafage magnitude to GA4 postulation acquisition report Screenshot from GA4, July 2022

If that is each you request and privation to bash here, click Save to adhd Landing page arsenic an enactment successful your drop-down paper for dimensions.

But I anticipation you’ll support speechmaking and larn however to customize a afloat landing leafage report, and fastener it arsenic a modular study successful your main navigation.

Customizing A GA4 Landing Report

Customizing a GA4 landing leafage study whitethorn beryllium adjuvant truthful that it mirrors what you’re astir acquainted with successful Universal Analytics (UA).

Under dimensions, click the 3 vertical dots to the close of your Landing page dimension and prime Set arsenic default.

GA4 landing leafage acceptable arsenic default Screenshot from GA4, July 2022

Save your advancement by clicking the bluish Apply button successful the bottommost right-hand corner.

Click “Metrics” to set the information shown successful the array columns; it’s the aforesaid process arsenic editing dimensions.

You tin click the X to region a metric and click Add metric to take from the database of options.

GA4 landing leafage report_add a metric Screenshot from GA4, July 2022

Drag and driblet the metrics to put the bid successful which your array rows display.

To mimic a UA landing leafage report, you would take Sessions, New Users, Engagement Rate, Avg. engagement time, Event count, and Conversions.

Dimensions and metrics are present set.

I don’t peculiarly attraction to person a barroom illustration for this report, truthful I’m going to click the oculus icon to the near of the Bar Chart to fell it from view.

customizing GA4 landing leafage report Screenshot from GA4, July 2022

“Summary cards” are shown connected the location leafage to get a “quick snapshot” of however things are doing from modular reports.

If you privation to adhd a snapshot of landing pages to your location page, click to make a caller card.

Setting up a summary paper is going to beryllium your preference. I similar my paper preview to amusement landing leafage users and lawsuit number successful a array format.

GA4 customize summary card Screenshot from GA4, July 2022

Save this study arsenic a NEW REPORT.

Saving arsenic a NEW study is important, due to the fact that we don’t privation to prevention implicit the apical of our default postulation acquisition report. Instead, we privation to make a caller study utilizing the postulation acquisition study template.

Excellent, our landing leafage study is each set.

To marque this study casual to retrieve, we tin adhd it to our main navigation, which is what I’ll amusement you next.

Adding A Landing Page Report To Main Navigation

Click connected Reports and look astatine the bottommost of the near paper navigation. You’ll spot a folder icon titled Library.

GA4 study room icon Screenshot from GA4, July 2022

All your study collections are organized successful the Library folder, wherever relationship administrators tin customize the presumption of reports.

Click Edit collection nether the Collection > Life Cycle.

Editing postulation successful GA4 library Screenshot from GA4, July 2022

Drag your caller Landing Page item study nether Acquisition successful the left-hand menu. Click Save > Save changes arsenic a existent collection.

Drag and driblet landing leafage study successful GA4 room collection Screenshot from GA4, July 2022