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Facebook Ads are an important portion of galore businesses’ integer selling strategies.
Whether the nonsubjective is to physique consciousness oregon make income and revenue, measuring and reporting connected run efficacy tin beryllium challenging.
You whitethorn wonder, are my Facebook Ads working? Or should I put my selling fund elsewhere?
The Facebook Ads level allows you to make reports with information sliced and diced successful galore antithetic ways, providing large insights into the ads’ performance.
However, Facebook Ads reporting tin beryllium overwhelming and confusing.
Even a elemental dashboard tin assistance you rise the barroom and elevate your reporting to a caller level.
In this column, you’ll larn however to bash conscionable that utilizing a Google Data Studio dashboard for your Facebook Ads show reporting.
Why You Need A Facebook Ads Dashboard
There is nary deficiency of reporting solutions retired there, but Google Data Studio, successful our opinion, tops the list.
It’s casual to use, fast, and astir importantly, it’s free.
There are besides respective further benefits, starting with your quality to natively import information from Google Analytics.
That means you tin measurement the effectiveness of your Facebook campaigns and comparison however they bash against the show of different channels.
Additionally, a dashboard enables you to easy manipulate the information and contiguous it successful aggregate reports oregon charts.
But that’s not all. From the idiosyncratic perspective, dashboards are overmuch easier to negociate than reports erstwhile analyzing and comparing information sets and/or day ranges.
How To Get Started With Google Data Studio And Facebook Ads
While Google Data Studio is an astonishing instrumentality successful the integer marketer’s arsenal, integrating Facebook Ads information requires a fewer further steps compared to Google’s autochthonal platforms specified arsenic Google Ads, Google Analytics, etc.
Fear not. Countless manual and automated solutions let you to import the information from Facebook Ads into Data Studio.
Whichever you choose, you should inactive beryllium capable to execute a beauteous and invaluable dashboard for you and your business.
Importing The Data Manually
Let’s commencement with a manual import of the data.
1. Exporting The Data
The easiest mode to get this underway is to make a downloadable study successful Facebook Ads.
Be alert that if you privation to measurement the occurrence of your ads by level (i.e., Facebook, Instagram, etc.) and/or placement (Instagram Stories, Feed, Right Hand Column, etc.) you volition not beryllium capable to spot metrics specified arsenic Purchases, Purchases Conversion Value, oregon Cost per purchase.
That level of information is not disposable connected the (Facebook Ads) platform, truthful it is besides not accessible done the information nary substance however you propulsion it, whether via the API, a connector, oregon manually downloaded arsenic successful our case.
Conversion information is lone disposable astatine the apical level.
If you privation to spot however your ads execute and measurement their ROI (return connected investment) oregon ROAS (return connected advertisement spend), you volition request to download the information breached down by Campaign, Ad Set, and/or clip – only.
You tin inactive make and download an further study that breaks the information down by transportation and, therefore, Platform and Placement.
However, that volition lone amusement you show metrics specified arsenic Impressions, Reach, Clicks, CPC (cost-per-click), CPM (cost-per-thousand impressions), etc.
There is inactive a large lawsuit for utilizing this information to measure and recognize the show of our ads crossed each level and placement, and to usage those lessons to optimize the run delivery.
Step 1: Head to Ads reporting and make a caller report.
Screenshot from Facebook Ads Manager, June 2022
Step 2: Choose the metrics and dimensions for your report.
Screenshot from Facebook Ads Manager, June 2022
Here, it’s important that you person the last result successful caput and what information you volition necessitate for the dashboard.
Step 3: Schedule the report.
Screenshot from Facebook Ads Manager, June 2022
This is optional, but getting the reports sent to your inbox alternatively of downloading them each azygous clip volition marque your beingness overmuch easier!
Step 4: You mightiness request to manipulate the data.
Screenshot from author, June 2022
Aligning the information downloaded from Facebook Ads mightiness necessitate immoderate tiny changes.
In our illustration above, we changed the day file to guarantee that Google Data Studio would admit it.
2. Importing The Data
Once you download the information successful a CSV oregon Excel format, you tin import it into Google Sheets.
Step 5: From Excel to Google Sheets.
Screenshot from Google Sheets, June 2022
If you person scheduled the study to beryllium emailed regularly, whether daily, weekly, oregon monthly, you tin automate immoderate of the steps above.
Solutions similar Zapier let you to acceptable up auto-imports of the information from the email attachment straight into Google Sheets.
Since this tin beryllium antithetic from setup to setup, we won’t screen that process successful this guide. However, a speedy Google hunt should help.
After you import the data, link the expanse to Data Studio arsenic a information source.
Step 6: Add the data.
Screenshot from Google Data Studio, June 2022
You volition lone request to link the Google Sheet to the Data Studio Dashboard once.
Once connected, immoderate changes to the information successful the expanse volition beryllium reflected successful the dashboard.
When adding information to Data Studio from a CSV oregon Google Sheets, enactment immoderate truly important things.
Treat metrics specified arsenic scope and frequence and calculated metrics specified arsenic CPC, CPM, etc., cautiously erstwhile combining and aggregating the data.
More connected that successful a fewer minutes. In the meantime, we tin commencement designing and gathering our dashboard.
Designing And Building The Dashboard
Step 7: Start adding immoderate plan and diagnostic elements.
Screenshot from Google Data Studio, June 2022
We added a logo and day scope power successful our illustration and made them “report-level.”
That means that these elements volition beryllium copied crossed each of the pages of our dashboard, which tin beryllium precise handy!
From present on, the options are endless.
Step 8: Change theme, adhd the information with scorecards and tables, visualize it with charts, and more.
Screenshot from Google Data Studio, June 2022
We started with a fewer scorecards to amusement top-line show and KPIs successful our example.
Screenshot from Google Data Studio, June 2022
You tin besides adhd escaped substance to see commentary, insights, and recommendations.
Step 9: Add further features to your dashboard.
Screenshot from Google Data Studio, June 2022
You tin present customize your pages and however you entree the information with filters, segments, sliders, drop-down lists, and more.
Going backmost to our example, the screenshot supra shows however utilizing drop-down lists makes it imaginable to zoom into subsets of data.
Here, we tin take to conception it by level (i.e., Instagram, Facebook, etc.).
Rinse And Repeat
And determination you person it – the basal steps to make a Data Studio dashboard for your Facebook Ads.
It is that easy.
You tin adhd caller information sources, bring further datasets into the report, and make adjacent much granular and precocious reports wrong your dashboards.
Metrics Such As Reach And Frequency
As mentioned above, immoderate metrics request to beryllium managed carefully.
For example, if we person a study that includes the frequence of the ads breached down by week, neither the sum nor mean of those values volition springiness you the close fig arsenic it would beryllium reported connected the Facebook Ads level oregon reports.
I suggest downloading and adding the information for the play you would similar to study connected and adding it arsenic a abstracted expanse (or tab if included successful the existing report).
Calculated Metrics
For values similar mean click-through-rate, CPC, CPM, oregon adjacent ROI (return connected investment) and ROAS, I suggest adding these arsenic metrics calculated wrong Data Studio.
Doing truthful is simple.
In the metrics, prime Add Metric, Create Field, and determination you tin physique your values.
Note that this is not constricted to conscionable these elemental metrics, but you tin besides make and adhd your ain metrics.
Screenshot from Google Data Studio, June 2022
For instance, you could adhd values specified arsenic Gross Profit Margin oregon different fiscal metrics that let you to amended recognize however your concern is performing successful narration to the Facebook advertising, and consecutive from wrong the dashboard!
Connectors And Automation
It’s casual and speedy to make an integrated solution that relies connected manually downloading the information oregon mounting up a workflow that uses tools similar Zapier.
However, determination are besides much precocious options.
These are peculiarly utile for agencies and large-scale businesses that request to minimize manual tasks and favour afloat automation for reliability (i.e., reducing the borderline of error) and speed, particularly erstwhile moving with ample datasets.
For this purpose, our institution uses Dataslayer (though determination are others, too), a reporting instrumentality that provides a almighty and easy-to-use Google Sheets connector.
The payment is that you tin make and prevention queries successful your expanse with the connector and, erstwhile they’re set, tin automatically propulsion the information and refresh it regularly.
So, for example, we could acceptable the query to download the information each Monday for the erstwhile 7 days and truthful person the Data Studio dashboard automatically refreshed and updated each week – without having to assistance a finger.
Final Considerations
As we person seen, creating a utile dashboard requires a spot of readying and enactment to acceptable up.
But the quality of it is that dashboards (as a postulation of reports and charts) are highly almighty and flexible by nature.
Don’t beryllium acrophobic to commencement with a elemental mentation and support creating aggregate iterations of it with antithetic views, tables, charts, and more.
The clip and efforts invested volition beryllium much than worthy it!
More resources:
- New Google Blog Series About Search Console & Data Studio
- How To Unlock Better Google Data Studio Segments Using “CASE”
- How to Advertise connected Facebook: A Beginner’s Guide
Featured Image: Griboedov/Shutterstock
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