Honoring Women Wednesday- Meet Adriana Stein

Hello fantastic readers, contiguous is different Honoring Women Wednesday, and we’re going implicit the pond to conscionable Adriana! Originally from the US and present surviving successful Germany, Adriana is the CEO and laminitis of AS Marketing. She leads a squad of Digital Marketing Experts who make holistic online selling strategies for B2B and B2C companies. She loves to question (she’s a large jetsetter!), spell hiking, and binge-watch House reruns erstwhile she has clip to herself.

Adriana Stein

What’s your idiosyncratic elevator pitch? What should we cognize astir who you are and what you do?

By acting arsenic an outer strategical spouse to Senior Level Marketers, arsenic Marketing’s go-to-market strategies are for businesses looking to grow into caller markets and sustainably turn their business. Our specialty lies successful creating holistic selling strategies that lucifer section marketplace expectations successful the section language.

Which societal media level is your jam? How bash you stock your manufacture cognition with your audience?

LinkedIn is easy my fig one. I stock manufacture cognition by posting daily, 5 days a week. For implicit 2 years, I’ve built up astir 18,500 followers. Consistency is key. It’s been worthy it, arsenic it’s our superior inbound pb procreation channel.

We’d emotion to cognize much astir the idiosyncratic you. What country of the satellite bash you unrecorded successful oregon privation to unrecorded in; what are immoderate of your quirks; what fuels your fire?

I’m primitively from a tiny municipality successful Oregon called Joseph, wherever determination are much cows than people. I moved to Hamburg, Germany, conscionable implicit six years ago. That determination came astir aft I took extended backpacking trips passim Europe and realized it was overmuch much suitable for me. So I finished assemblage successful Oregon and moved to Hamburg wrong six weeks. My hubby and I met aboriginal successful Hamburg, and we are considering moving to Switzerland oregon the UK successful the future, but we are not definite yet. We’ll enactment successful Europe nonetheless.

Funnily enough, selling was created by accident. When I archetypal moved to Germany, I spent implicit six months successful a German connection schoolhouse to marque it easier to commencement my vocation here. With a grade that wasn’t from the EU, uncovering a occupation would person been precise difficult, truthful the foreigner’s bureau told maine alternatively that I should spell freelance due to the fact that astatine slightest I learned German and could bash thing similar translations. So that’s fundamentally what I ended up doing, but chiefly for selling departments astatine assorted German companies. This besides progressive contented penning and SEO, wherever I got my commencement successful marketing. I soon recovered retired that determination was rather the request for multilingual marketers, truthful I conscionable grew things implicit clip to the bureau I person now, wherever we person a squad of implicit 50 and connection selling enactment successful implicit 20 languages.

Even though that sounds casual enough, it was 1 of the hardest things I’ve ever done. There person been a fewer times erstwhile I was precise adjacent to quitting. Initially, I needed to marque wealth to past successful Germany (I person continuously funded myself here). So my request to wage rent was my archetypal fuel, haha. But then, aboriginal on, arsenic I started to enactment with clients I loved spending clip with, and adjacent much so, built a squad that has go similar family, which fuels me. I emotion what I do, and it is casual to commencement astir mornings due to the fact that of my passion. Even erstwhile things get pugnacious and I deliberation astir quitting, I’ve travel mode excessively acold present to springiness up now.

Is determination immoderate proposal that you would stock with women who are trying to physique a vocation successful the selling industry?

Learn from existent projects, adjacent erstwhile you’re starting from zero. Don’t discarded your clip and wealth connected online courses oregon speechmaking tons of books. True selling expertise comes from learning from existent projects with close data. Marketing moves mode excessively accelerated to larn from a publication oregon course.

Tell america wherever we tin find you online and see accusation astir immoderate circumstantial task that you are gathering and privation radical to cognize about.

Now that we are successful the process of scaling, my adjacent measurement is to physique a unsocial work offering that goes beyond accepted selling methods (I can’t accidental much than this yet) arsenic good arsenic proceed to physique a teamwork civilization wherever everyone tin learn, consciousness empowered, and support a work-life balance.

More accusation astir maine is disposable here, My website, my Twitter, and my Linkedin. 

Come backmost adjacent Wednesday to spot who volition beryllium featured. Until then, beryllium kind, thoughtful and travel backmost for different #HonoringWomenWednesday feature!!