Here’s The BIG Problem I Have With Yearly Blogging Trend Reports

6 months ago 39

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Do you perpetually consciousness blameworthy reasoning that you should bash much with your SEO contented campaign?

This question popped into my encephalon portion I was scanning the latest Orbit Media 2023 Blogging Statistics: 10 Years of Trends and Insights from 1000+ Bloggers.

It’s a large read.

I person bunches of respect for Orbit Media and their surveys. I emotion speechmaking their stuff. So, this rant has thing to bash with the data…

…and everything to bash with however the information whitethorn beryllium interpreted.

What bash I mean?

Within the article, I work bloggers who study “strong results”

Publish posts implicit 2,000 words.
Publish much than weekly.
Spend 6+ hours connected each post.
Add video and 7+ images.

My archetypal thought was, “No duh. Of people you’re going to spot amended results if you person the clip and resources to constitute 2,000-word blog posts, root aggregate graphics, and make videos — and bash that connected a regular basis.”

That’s a lot.

Maybe a solo blogger could bash it if they were super-motivated and incredibly organized. I’ve seen radical make unthinkable amounts of enactment successful a abbreviated play of time.

You should spot what I tin bash aft a chai beverage latte and a donut.

But creating that magnitude of contented each the clip is…hard.

Unless you enactment arsenic portion of a larger team.

The situation kicks successful erstwhile radical deliberation they should bash much — simply due to the fact that they work a report.

Here’s what typically happens.

They commencement cranking retired much low-quality contented (maybe adjacent utilizing ChatGPT) due to the fact that they privation to get their connection number up.
They walk hours creating videos without penning a script, coming up with a strategy, oregon — much importantly — knowing if their people marketplace wants to ticker a video.
They absorption connected quantity alternatively than contented quality.

Sure, the strategy whitethorn enactment short-term. There whitethorn beryllium capable occurrence to think, “Wow, I’m onto something.”

Until everything crashes down, radical pain out, and you spell from publishing 5 times a week to erstwhile a 4th — max.

I’ve seen it hap truthful galore times. I adjacent talked astir it past year.

Maxing retired your contented strategy isn’t sustainable long-term.

It’s easier to person a sustainable contented strategy than to make a surviving contented hellhole that’s doomed to fail.

So, should you disregard blogging inclination reports?

No, not astatine all.

I deliberation of blogging inclination reports similar fittingness influencers. Could I look similar that if I chopped retired carbs, lifted dense each day, and managed my macros?

Sure, I could person that six-pack and bulging biceps…but I don’t privation to enactment that hard. Instead, I spot fittingness influencers arsenic inspirational — but not needfully aspirational. I don’t privation their lives, but I americium unfastened to learning from them.

It’s the aforesaid with blogging inclination reports. I don’t privation to prosecute unit to footwear retired high-word-count articles, and I’m definite arsenic hellhole not going to constitute 6,000+ words each week….plus make video content.

Nope.

But bash reports similar this springiness maine a small nudge and punctual maine of ways that I tin up my game?

You bet.

For instance, I could adhd much images to my blog posts. I’m truthful overmuch of a writer that I don’t adjacent deliberation astir images unless my decorator suggests them. (Thank you, Rochelle.) But I cognize different radical process accusation differently, and images are ever a chill mode to reenforce the content.

And I cognize I could adhd much videos. Filming video is…clunky…for me. At the aforesaid time, I’m adding much videos each year. They thrust traffic. The process (while inactive clunky) is somewhat easier.

That motivational nudge that comes from inclination reports is nice.

So, yes, bask the inspirational buzz inclination reports provide. Roll astir successful the contented possibilities and deliberation astir antithetic processes.

Just cognize that the champion SEO contented strategy is the 1 that works champion for you and your team. One you tin support passim the year.

I’ve talked astir sustainable contented strategies before.

Quality and consistency bushed quantity each time.