Here are 3 times you can safely ignore Google and write what you want

Do you crave to constitute what you privation – without worrying astir keyword research, Google, oregon positions?

I get it.  There are times erstwhile pursuing the Google rules and optimizing contented feels…boring.

Sure, you cognize pursuing SEO penning champion practices is important. Still, you privation you could interruption escaped and constitute what’s connected your caput – not what Semrush (or different keyword probe tool) tells you is simply a fashionable keyword search.

➡️ Do you privation to effort Semrush astatine nary outgo to you for 14 days? Here’s however to motion up.

Granted, having a acceptable SEO contented strategy successful spot is important – you can’t station immoderate you privation willy-nilly and inactive expect to presumption for your money-making keywords.

It doesn’t rather enactment that way.

But, determination are times you tin propulsion SEO retired the model and constitute what you (or your client) want.

Here’s erstwhile it’s okay.

When you’re penning a idiosyncratic story

Some authors – adjacent connected a concern blog – constitute idiosyncratic translation stories designed to motivate, amusement the author’s “why,” and showcase the idiosyncratic down the brand.

Often, these stories are raw, transparent, and powerful.

For instance, I wrote this station astir climbing retired of my comfortableness portion and however bouldering successful the Grand Canyon helped maine recognize I was susceptible of truthful overmuch more.

Or, this post, which I wrote to punctual readers they ARE a existent writer – adjacent if they’re caller to the game, haven’t gotten paid much, oregon don’t person a immense Instagram following.

Could I person added keyphrases to the posts? Sure. Looking back, I spot immoderate opportunities to adhd a keyphrase similar [how bash I cognize erstwhile I’ve made it arsenic a writer].

But, astatine the moment, penning an optimized station wasn’t the extremity – it was sharing my communicative and motivating my readers. I whitethorn play with the station someday to spot what I tin do, but I’m beauteous blessed with its un-optimized status.

When a taxable substance adept is penning the content

In a cleanable world, taxable substance experts would travel SEO benignant guides, probe keywords, and constitute cautiously structured (yet authoritative) articles designed to presumption well.

Yeah, it doesn’t enactment similar that.

Many times, particularly successful highly method companies, SMEs constitute what they constitute – and they aren’t funny successful learning SEO penning champion practices.

As SEO contented writers, this tin thrust america a small nuts due to the fact that (1) we privation ALL contented to beryllium optimized, and (2) we’re acrophobic readers won’t beryllium capable to find those highly utile (but unoptimized posts.)

But here’s the thing…

Often, SME contented is truthful highly method that it astir doesn’t request optimization (other than a bully Title and immoderate subheadlines.) That’s due to the fact that the taxable is truthful circumstantial that it could easy beryllium positioned for long-tail hunt presumption – thing lone the people scholar would benignant into Google.

Is it ideal? No. Is it workable? Oh yes.

In fact, an SME from a institution I worked with sketched a diagram connected a Starbucks napkin, took a photo, and wrote a blog station explaining the napkin diagram. The nonfiction wasn’t optimized oregon fancy-looking. Heck, the featured representation was a napkin! But it was inactive 1 of the company’s astir trafficked blog posts.

When you’re sharing cognition successful a amusive way.

Not each station needs to beryllium buttoned down and superior – adjacent connected a B2B site.

For instance, I wrote this post years agone showcasing 14 SEO penning tips – successful Haiku.

Was the nonfiction a blast to write? Yes. Does it stock worthwhile SEO tips? Also yes. It adjacent has backlinks (which wasn’t the goal, but it’s amusive to spot radical citing the station and creating their ain Haiku.)

Ready to constitute non-optimized content? Make definite you bash these things first…

• Have an SEO penning strategy successful place. Although this seems similar a basal extremity I already mentioned successful this article, galore tract owners volition STILL constitute immoderate they want, thinking, “Google volition fig it out.” Nope. That’s not the case. Yes, you tin interruption the SEO penning rules – but you’ve got to cognize those rules to interruption them.
• Keep your non-optimized contented scholar focused. You could constitute astir the upcoming predetermination and wherefore you’re rooting for a peculiar candidate. But if your blog is astir holistic favored attraction – and you’re ranting against a governmental enactment oregon stance – you whitethorn suffer readership. Before you people one-off content, inquire however it fits with your overarching contented theme. If it’s excessively acold retired there, you whitethorn privation to prevention that contented for different platform.
• Track however the contented does successful Google and social. You whitethorn make a station that goes gangbusters connected LinkedIn and drives leads…but gets zero Google positions. Or, you whitethorn find that the station written by the SME is driving unexpected long-tail postulation and gets cited connected antithetic blogs. Driving scads of Google postulation monthly is conscionable 1 occurrence metric – but it’s surely not the lone one. When you grow your explanation of contented success, you whitethorn find your contented is doing amended than you thought.

(And if you’re a freelancer oregon enactment in-house, helping your lawsuit navigate their SEO strategy and optimizing what you CAN optimize is an highly invaluable accomplishment set. Especially for those clients who kick that SEO penning steals their creativity and they similar to constitute what they want.)

So yes, consciousness escaped to shingle it up – aft you person a acceptable strategy successful place. That ensures you support (or build) the positions that thrust profitable tract postulation – portion inactive having the state to person amusive with immoderate content.

💡 Did this station marque you grin and think? Consider subscribing to my SEO copywriting newsletter! Here’s how!

✏️ Have a comment? Leave it below! ⬇️