Grow Your Social Media Presence in 12 Steps

Now much than ever, tiny and large businesses spot a immense magnitude of effort into their societal media presence.

Out of 17 societal media platforms, 6 of them assertion much than a cardinal progressive users per month. Facebook takes the apical spot with its 2.8 cardinal users worldwide.

Next to Facebook comes YouTube with 2.56 cardinal users, Instagram with 1.78 billion, and TikTok with 1 cardinal monthly progressive users (MAU).

With 300 cardinal progressive societal media level users successful January 2022, it’s hard to walk up the accidental to beryllium seen and to marketplace your concern there.

To beryllium our point, let’s instrumentality into relationship however Facebook has go an fantabulous societal media level for galore businesses.

Have you asked yourself what the bulk of Facebook users bash connected the platform? On apical of clicking likes connected posts, Oberlo states Facebook users click connected an mean of 12 ads per month.

In addition, 90 cardinal tiny businesses usage Facebook Groups, Pages, and Messenger. A whopping 66 percent of tiny businesses said they advertise connected Facebook.

But here’s the dilemma: 93 percent of tiny businesses conflict with their societal media presence.

According to Visual Objects, astir each tiny businesses conflict to make much leads and get much followers with their societal media accounts.

Other notable societal media challenges faced by tiny businesses see expanding engagement, particularly among their caller followers. Many businesses find it hard to beryllium accordant successful creating and posting their contented arsenic well.

If businesses conflict (and immoderate fail) successful their societal media efforts, what are the likelihood that you tin inactive physique your societal media presence? Do you inactive person the accidental to enactment successful the clip and effort truthful you tin turn your presence?

The reply is simply a resounding yes!

Go done and use these 12 steps to physique up your societal media visibility:

• 1. Make SMART, doable goals
• 2. Create your societal media strategy
• 3. Know who your people assemblage is
• 4. Build relationships with your audience
• 5. Use the close tools to docket and automate your posts
• 6. Connect with influencers
• 7. Find the saccharine spot betwixt storytelling and selling
• 8. Create eye-catching visuals
• 9. Keep your contented caller and consistent
• 10. Focus connected the close societal media platform
• 11. Monitor and perceive to your audience
• 12. Focus connected gathering sustainable presence
• Key takeaway

Note: This station was primitively published successful January 2017, and updated successful February 2022 to see caller tips and data. 

1. Make SMART, doable goals

It each boils down to the question of why.

Why does your concern request to turn its societal media presence?

If you privation to beryllium disposable connected societal media simply due to the fact that astir businesses are already there, you mightiness exhaust yourself from maintaining your beingness successful the process.

Write down specific, measurable, achievable, relevant, and time-bound (SMART) goals truthful you tin debar burnout from aimless contented posts and creation.

Some goals you mightiness privation to execute see increasing your assemblage oregon audience, generating much leads, providing real-time lawsuit service, expanding your website traffic, oregon getting invaluable insights from your customers.

Once you’ve identified your goal, enactment connected creating your societal media strategy next.

2. Create your societal media strategy

Any palmy marque knows the worth of operation successful businesses. Once you’ve acceptable up your SMART goals, creating steps oregon a strategy volition get you to the decorativeness line.

Don’t propulsion your batch successful luck wishing your random posts volition get you likes and engagement from your people audience. Know that mounting up a societal media strategy tin overwhelm anyone, truthful it’s champion that you designate a squad that volition assistance you outline a strategy suited to your concern goals.

A societal media contented calendar is your lifesaver. This is wherever you enactment and program each your posts. If you’re unsure what to see successful your contented calendar, you tin cheque retired Hubspot’s societal media calendar templates and tools here.

If you privation to cognize and beryllium effectual successful processing a societal media strategy, determination are societal media and selling courses retired determination you tin motion up for. Skillshare and Hubspot connection escaped societal media selling courses you tin instrumentality immoderate clip of the day.

If you don’t person a squad who tin bash the societal media absorption for you yet, SEO Hacker offers social media selling services. SEO Hacker’s broad attack to societal media selling entails having a beingness successful large societal media platforms, paying adjacent attraction to important metrics, and analyzing gathered information to amended societal media strategies that were already employed.

3. Know who your people assemblage is

Once you person your goals and strategy successful place, cognize and outline who your assemblage is.

Take note: not everyone is your audience. Find retired who your people assemblage is from the get-go truthful you won’t person a hard clip figuring retired what benignant of contented you volition make erstwhile you station connected immoderate societal media platforms.

Take the clip to look astatine your audiences’ personas by answering these questions:

What keeps them awake astatine night?

What are their dreams and their aspirations?

Which brands bash they emotion and support?

4. Build relationships with your audience

Social media exists to digitally link with friends, families, and like-minded radical who couldn’t conscionable successful person. With that successful mind, your marque has to scope your assemblage connected a idiosyncratic level.

With immense societal media sound dealt with by marketers and businesses these days, it’s important that you cognize however to emergence supra it.

Curate breathtaking and entertaining contented to turn engagement among your audience. Build and foster relationships with your assemblage by answering their concerns and helping them lick their challenges.

Share tips applicable to your merchandise oregon offer. A small spot of humorous contented won’t wounded arsenic well.

Share oregon retweet a affirmative reappraisal of your merchandise from your audience. This lets them cognize that you admit their loyalty and support.

If you received a ailment oregon disapproval from your customers, admit them for taking the clip to fto you cognize astir the issue. Address it successful a constructive and respectful manner. Put your efforts to get the contented resolved arsenic soon arsenic possible.

Don’t beryllium acrophobic to amusement your quality side. Nurture your narration with your audience.

5. Use the close tools to docket and automate your posts

Staying progressive and online connected societal media platforms is nary casual feat. That said, your contented calendar is an perfect encephalon dump tool. Ideas travel erstwhile we slightest expect them truthful a contented calendar volition ever travel successful handy.

Now that you person each your ideas tucked away, however and erstwhile should you station them? This is wherever scheduling and automating your posts travel into play.

Fortunately, determination are tons of scheduling and automating tools retired determination to take from. Social Media Examiner lists down these 5 societal media absorption tools to assistance you prevention time.

Over time, our societal media managers importantly improved their productivity. Hootsuite did a large occupation successful helping america docket our societal posts, giving america much clip to interact with our audience. Hootsuite besides helped america negociate and show whether our strategy is bully oregon requires changes.

Another instrumentality that helped maine get a batch of retweets is SocialOomph. If you person clip to work astir however SocialOomph helps maine bring much postulation to my website, read it here.

6. Connect with influencers

Another mode to physique your societal media beingness is to link with influencers.

Sujan Patel believes successful the powerfulness of connecting with influencers. According to Patel, “connecting with influencers has been cardinal with expanding my idiosyncratic and company’s societal media presence. The main instrumentality I usage for connecting with influencers is the Voila Norbert email uncovering tool. The chrome hold tin find conscionable astir immoderate influencer’s email you’re trying to link with connected social.”

Here are elemental steps you tin marque to link with influencers:

Build a spreadsheet

Start with names you person successful caput and grow it from there. Include the pursuing details successful your spreadsheet:

Name
Email address
Website/blog
Twitter handle
Last contacted time

Search for entrepreneurs, bloggers, oregon marketers that are 1 measurement up of you connected the pursuing platforms:

On Reddit
Local meetups
Startup directories
Youtube tutorials video creators
Google hunt (last but effectual resort)

Include them successful your impermanent blog

It’s bully to see influencers applicable to your impermanent blog contented by mentioning their sanction oregon business. Let them cognize they’re astatine the apical of your mind.

Leave adjuvant comments connected the influencer’s content

Refrain from making worthless comments similar “awesome post”. When idiosyncratic creates content, they usually enactment their bosom and psyche into it. They’ll admit it much if you notation which portion of their contented you liked the most. Leave applicable comments that volition get meaningful discussions from different audiences.

Offer value

Once you’ve engaged with influencers via tweets and messages, enactment the other mile and springiness value. If you are a web designer, connection a escaped consultation connected their website’s/blog’s design. Facilitate worthwhile connections among like-minded influencers. Introduce them to influencers you cognize who tin beryllium of worth to them.

7. Find the saccharine spot betwixt storytelling and selling

People hatred being sold to, particularly connected immoderate societal media channels.

If you privation to marque the astir of your societal media presence, enactment your efforts into promoting your merchandise without sounding (or reading) similar one.

Take a look astatine immoderate fashionable societal media posts from brands. More often than not, these posts trigger an affectional effect to their audience, making their campaigns effective.

You tin beforehand your marque and astatine the aforesaid clip link with your assemblage with storytelling. Create contented that knows however to tug astatine your audience’s heartstrings.

8. Create eye-catching visuals

Instagram. Twitter. Facebook. TikTok. These societal media channels showed america the powerfulness of high-quality representation and video contented successful driving societal media engagement.

In a 2021 ocular contented selling statistic done by Venngage, the study showed that 32.5% of businesses usage archetypal infographics and illustrations, 29.5% usage banal photos, 15.1% usage charts and information visualizations, and 12.7% usage videos and presentations.

Facebook lives get six times the engagement versus different types of content, portion graphics and video contented connected Twitter gets much shares than text-based content.

If you’re superior astir increasing your beingness connected Facebook oregon Twitter but clueless connected wherever to statesman creating eye-catching visuals, don’t fret. Piktochart and Canva are the champion tools to commencement creating your societal media visuals.

9. Keep your contented caller and consistent

If you privation your concern to basal strong, don’t fto societal media hide you. In immoderate societal media platform, the proverb “out of sight, retired of mind” holds true.

One foolproof mode to physique lawsuit loyalty is to support your marque accordant and your contented fresh. Experiment and analyse which among your contented gets the astir engagement, likes, and comments.

You tin leap successful connected what’s trending, oregon incorporated breaking quality into your contented to springiness your marque a personality. Never halt experimenting and investigating until you get the close strategy that volition physique and link with your audience.

10. Focus connected the close societal media platform

When you look backmost astatine the statistic I showed earlier, the impulse to beryllium disposable connected each societal media level with a immense fig of users is strong. I can’t blasted you for that.

Here’s the thing: being disposable connected each societal media level volition overwhelm you done time. Not lone it is daunting, but it’s besides pointless. Why?

Not each of your audiences unrecorded connected each platform. This is wherefore earlier you commencement moving connected your content, it’s champion that you cognize who your people assemblage is.

This way, you won’t person a hard clip creating accounts connected respective societal media platforms and efficiently show and perceive to your audience.

11. Monitor and perceive to your audience

Growing your visibility connected societal media entails much than conscionable posting contented and keeping up with the trends. If you privation to turn your marque and summation loyal customers, you request to beryllium customer-centric.

You request to look astatine the lens and spot what your customers accidental astir your brand. Because societal media provides real-time interaction, your marque should bash the same.

Furthermore, your marque should marque the astir of each enactment with your audience. This includes each feedback, commonly asked questions, oregon comments your assemblage has astir your brand. Gather each adjuvant information connected manus truthful you tin representation retired the close societal media strategy for your business. Social media strategies similar social monitoring and societal listening volition assistance you summation a amended knowing of your audience.

12. Focus connected gathering sustainable presence

Just due to the fact that societal media platforms supply real-time interactions it doesn’t mean it volition make speedy results for your business, too.

Growth takes time. As with immoderate business, you request patience and perseverance to prolong your beingness connected societal media organically.

Try not to springiness successful to the temptation of paying views oregon buying much followers. These shady tactics mightiness springiness you speedy results, but it volition wounded your societal media engagement, your conversion rates and estimation astatine the aforesaid time.

Focus connected gathering sustainable online beingness to assistance you find the close attack to service your assemblage better.

Key Takeaway

There’s nary 1 size fits each attack to increasing your beingness connected societal media. Businesses person antithetic sizes and antithetic needs. As astir of the steps we shared present are applicable and applicable to each business, the lone mode to turn and prolong your beingness is to support successful tune with your people audience.

Thank you to Anupam Rajey of Air Solutions and Get Me Rank for inspiring this post.