Google Will Reject Ads Leading To Pages With Intrusive Advertising via @sejournal, @MattGSouthern

1 year ago 128

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Google is giving advertisers until October to comply with a caller policy, oregon their ads volition beryllium disapproved.

Google Will Reject Ads Leading To Pages With Intrusive Advertising

Google Ads is implementing a caller argumentation requiring landing pages to conscionable the “better ads standards,” arsenic the Coalition For Better Ads laid out.

A alteration to Google’s destination requirements argumentation states if an advertisement leads to a leafage that doesn’t comply with the amended advertisement standards, Google volition disapprove the ad.

Google is sending emails to advertisers informing them of the argumentation change, which leaves astir a monthto marque indispensable updates.

The email reads:

“In October 2022, the Destination requirements argumentation volition beryllium updated to see a caller argumentation requiring advertisement experiences connected destinations to conform to the Coalition for Better Ads’ Better Ads Standards. Destinations containing advertisement experiences that bash not conform to the Better Ads Standards volition beryllium informed via the Ad Experience Report, and immoderate ads that pb to specified destinations volition beryllium disapproved.”

If you’re moving Google Ads, this caller argumentation means you indispensable beryllium other cautious astir the pages radical onshore on.

Google doesn’t privation advertisers sending radical to pages that incorporate intrusive oregon annoying advertisement experiences.

Your landing pages whitethorn beryllium complying with the amended ads standards already, particularly if they’re optimized for Google’s leafage acquisition update.

If you’re unsure whether your landing pages conscionable the standards, Google volition pass you successful the Ad Experience Report.

Ads that bash not comply with the amended ads standards are arsenic follows:

Pop-up ads
Autoplaying video ads with sound
Ads that artifact visitors from seeing the main content
Prestitial and postitial ads with countdowns
Large sticky ads that enactment connected a leafage arsenic the visitant scrolls
Ad density greater than 30%
Flashing animated ads

A bully regularisation of thumb — if an advertisement interrupts a visitor’s browsing experience, it’s astir surely against the amended ads standards.

Source: Google Advertising Policies, Coalition For Better Ads

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