Google Updates Search Snippets For Product Review Pages via @sejournal, @MattGSouthern

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Google Search snippets for merchandise reappraisal pages whitethorn present database an item's pros and cons.

Google Updates Search Snippets For Product Review Pages

Google updates hunt results for merchandise reappraisal pages by listing an item’s pros and cons successful the hunt snippet.

In addition, there’s structured information to spell on with this update, but it’s not 100% mandatory to suffice for the caller snippets.

While the caller pros and cons structured information is recommended, Google says it volition effort to propulsion the accusation into the snippets automatically.

Here’s what’s changing and however to manually adhd the structured information to your merchandise reappraisal pages.

New Search Snippets For Product Review Pages

Google is displaying much elaborate snippets for merchandise reappraisal pages with caller lines of substance listing pros and cons.

In a blog post, Google states:

“Product reviews often incorporate a database of pros and cons, which our probe has shown to beryllium fashionable with shoppers erstwhile making their purchasing decisions. Because of their value to users, Google Search whitethorn item pros and cons successful the merchandise reappraisal snippet successful Search results.”

An illustration of the caller hunt snippet is shown below:

Google Updates Search Snippets For Product Review Pages Image credit: Screenshot from developers.google.com/search/blog, August 2022.

Google tin make these caller snippets automatically, arsenic agelong arsenic the accusation appears determination connected the page.

You tin marque the accusation wide to Google by marking up your merchandise reappraisal pages with pros and cons structured data.

New Pros & Cons Structured Data

In conjunction with the update to merchandise reappraisal hunt snippets, Google is introducing a caller benignant of structured data.

As a champion practice, it’s ever recommended to usage Google-supported structured information erstwhile possible, adjacent if it’s not a requirement.

To manually archer Google astir the pros and cons of an editorial merchandise review, adhd the positiveNotes and/or negativeNotes properties to your nested merchandise review.

Examples of some types of markup codification are shown below:

Google Updates Search Snippets For Product Review Pages Image credit: Screenshot from developers.google.com/search/docs/advanced/structured-data/product

See Google’s authoritative documentation for much accusation astir applying this markup.

If you adhd pros and cons structured data, you indispensable travel these guidelines:

Currently, lone editorial merchandise reappraisal pages are eligible for the pros and cons quality successful Search, not merchant merchandise pages oregon lawsuit merchandise reviews.
There indispensable beryllium astatine slightest 2 statements astir the product. It tin beryllium immoderate operation of affirmative and/or antagonistic statements (for example, ItemList markup with 2 affirmative statements is valid).
The pros and cons indispensable beryllium disposable to users connected the page.

Source: Google
Featured Image: Roman Samborskyi/Shutterstock

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