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Google updated it’s documentation to adhd a caller 3DModel markup Type to the Product structured information type, connecting the 2 by the usage of the subjectOf property.
Understanding The New Structured Data Property
A structured information Type is an entity oregon a conception (like EatAction oregon DrugCost). Some communal structured information Types astir radical are acquainted with are CreativeWork, Product, Event, and Organization.
A spot is simply an property of the structured information Type.
The caller markup that Google is introducing for usage with the Property Type is the 3DModel Type which is connected to the Property Type done the usage of the subjectOf property.
The subjectOf spot is simply a mode to nexus 2 Types. In this lawsuit the 3DModel benignant is linked with the subjectOf spot to the Product structured information type. The 3DModel structured information benignant adds much accusation astir the Product.
Why Is Google Introducing The 3DModel Type?
Google’s developer pages changelog explains that the crushed Google is making the 3DModel Type authoritative is due to the fact that 3DModels are progressively utilized connected merchandise webpages truthful this gives merchants a mode to adhd accusation astir the 3DModel that is associated with a merchandise connected a merchandise pages.
There is nary denotation of however the 3DModel structured information mightiness beryllium utilized arsenic a affluent effect but it’s not unreasonable to ideate that merchant listings oregon the regular SERPs whitethorn 1 time person a affluent effect associated with 3D representations of products.
Even if Google doesn’t make a affluent effect for the hunt results pages (SERPs) it’s inactive worthwhile to usage the caller structured information benignant due to the fact that it helps Google cognize that determination is simply a 3D practice of the merchandise connected the webpage and usage that accusation for ranking purposes.
Google’s mentation for the introducing the caller Schema.org structured information benignant is described successful the changelog:
“Sometimes 3D models look connected pages with aggregate products and are not intelligibly connected with immoderate of them. This markup lets tract owners nexus a 3D exemplary to a circumstantial product.”
Example Of 3DModel Type
Google published an illustration of however the subjectOf spot is utilized to link the 3DModel benignant to the Product structured information type.
Example Of 3DModel Type In Use
{ "@context": "https://schema.org/", "@type": "Product", "sku": "1234-5678", "image": "https://www.example.com/sofa.jpg", "name": "Water heater", "description": "White 3-Seat Sofa", "gtin14": "12345678901231", "mpn": "S1234W3", "brand": { "@type": "Brand", "name": "ExampleSofaBrand" }, "subjectOf": { "@type": "3DModel", "encoding": { "@type": "MediaObject", "contentUrl": "https://example.com/sofa.gltf" } },As tin beryllium seen above, the subjectOf spot links the 3DModel Type to the wide Product structured information Type.
Read the caller documentation successful Google’s Search Central leafage for the Property structured data:
Product (Product, Review, Offer) structured information – 3D Model
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