Google Trends: What It Is & How to Use the Data for SEO

What Is Google Trends?

Google Trends is simply a escaped instrumentality from Google that allows anyone to analyse the popularity of hunt queries that are entered into Google Search crossed regions and languages.

And it uses a illustration (which you tin acceptable to antithetic geographical areas) to visualize the rises oregon falls successful popularity implicit time.

Like this:

Understanding and utilizing Google hunt Trends information tin beryllium precise beneficial for your SEO and wide marketing. In this article, we’ll amusement you how.

Let’s begin.

How to Use Google Trends for a Basic Analysis

First, spell to the Google Trends website. And participate a keyword you privation to analyse into the hunt bar. For example, "ps5."

Then, click “Explore.” 

This volition bring up a batch of accusation connected the screen. 

First, you’ll spot the overview graph showing the keyword’s popularity implicit time.

Knowing however to construe this graph is cardinal to knowing however Google Trends works.

So, let’s spell implicit the details starting with the involvement score—which is connected a standard of 0 to 100

A people of 100 indicates that the keyword is astatine its highest level of popularity. Conversely, a people of 0 indicates that the keyword is experiencing the slightest magnitude of involvement it ever has.

Look astatine the peaks and valleys successful the graph to find seasonality patterns. 

For example, involvement successful the keyword "ps5" spiked during the vacation play erstwhile radical are much apt to acquisition gifts.

An important portion of analyzing trends is applying filters for country, clip range, category, etc. astatine the top. To get much circumstantial data.

There’s besides different utile information you tin spot arsenic you scroll down:

• Interest by subregion—This conception shows involvement for a word breached down by subregions wrong a country. It helps place which states, cities, provinces, oregon different geographic groupings amusement the astir involvement successful your keyword.
• Related topics—This conception provides insights into topics that users who entered your keyword besides searched for. These could beryllium broader oregon much niche.
• Related queries—This conception lists hunt queries that users who entered your keyword besides looked up via search. These are the circumstantial phrases oregon questions radical are typing into Google.

Another utile diagnostic of Google Trends is the quality to comparison aggregate terms. Which you tin bash by clicking connected the "Compare" enactment astatine the apical and adding further keywords.

For example, we’ll adhd "xbox bid s." And the instrumentality volition comparison the involvement for some of these keywords.

In this example, we tin spot that “ps5” is intelligibly starring successful presumption of popularity.

7 Ways to Use Google Trends to Improve Your Marketing

Now, let’s spell implicit 7 ways you tin work into Google Trends to amended your selling efforts.

1. Perform Keyword Research

Keyword research is the process of identifying invaluable hunt queries that are applicable to your business.

The thought is to people these keywords with pages connected your site. So they fertile higher (i.e., look much prominently successful hunt results) and bring successful qualified traffic.

Ready to find retired however to usage Google Trends for keyword research?

Let’s accidental you merchantability purses. So, hunt for “purses” successful Google Trends. 

Then, cheque the “Related queries” conception to find which fashionable keywords you mightiness privation to target.

In the illustration above, you’ll find that galore keywords are brand-specific. That’s due to the fact that erstwhile radical hunt for purses online, they often hunt for a circumstantial company’s product.

If you merchantability different brands’ products, you tin decidedly people these keywords with your merchandise class pages.

You tin besides comparison aggregate queries to spot which ones are much popular:

The lone downside of utilizing Google Trends for keyword probe is that it doesn’t archer the terms’ search volume And it doesn’t connection a mode to gauge keyword difficulty.

Both of these metrics are important from an SEO standpoint.

Search measurement gives you a unsmooth thought of however overmuch postulation you could get if you fertile good for a peculiar keyword. And keyword trouble tells you however hard it is to beryllium to fertile highly for a fixed keyword. 

But you tin get some these metrics successful Semrush’s Keyword Overview tool. 

Just participate the keyword(s) you privation to analyse successful the instrumentality and click “Search.”

2. Build Topic Clusters

Now, let’s unpack however to usage Google Trends for SEO successful a much holistic way. Which involves creating topic clusters.

Topic clusters signifier your tract contented astir main themes, with related subtopics branching disconnected each cardinal pillar.

They besides make a beardown internal linking structure. Which is important for SEO.

Let's look astatine an illustration for a moving footwear company. One main pillar taxable could beryllium "marathon training." 

Plug this into Google Trends. Then, look astatine the information successful the “Related topics” and the “Related queries” sections to uncover subtopics related to this wide topic.

A fewer subtopics basal out:

• “How to commencement grooming for a marathon”
• “8 period marathon grooming plan”

These are immoderate bully blog station ideas.

If you privation to find much taxable ideas, usage Semrush’s Keyword Magic Tool.

Just participate your main keyword successful the instrumentality and click “Search.”

You’ll find tons of taxable ideas. Along with their hunt volumes and ranking difficulties.

3. Improve Your YouTube SEO

Google Trends tin besides assistance you optimize for YouTube SEO.

YouTube SEO is simply a acceptable of tactics utilized to effort to fertile your video contented successful YouTube’s hunt results. And assistance it look much prominently crossed YouTube arsenic a whole.

The archetypal measurement of optimizing for YouTube is uncovering topics radical are funny in. So you tin make contented astir them.

How bash you find these topics?

Google Trends tin help. 

For example, if you’re a fittingness creator, participate a taxable thought you deliberation has potential. For example, “yoga.”

Then use the pursuing filters:

• Click the default “Web Search” class and alteration it to “YouTube Search” 
• Select the “All categories” drop-down and acceptable it to lucifer your transmission taxable (in this case, “Beauty & Fitness”)

Now, you’ll spot the wide inclination of “yoga” connected YouTube.

It looks similar it’s inactive fashionable and that the inclination is stable. So, you tin decidedly make video contented astir this topic.

But what are immoderate different topics you tin besides make videos around?

To find out, scroll down to spot the “Related topics” and the “Related queries” sections. 

Then, click the arrow buttons astatine the bottommost of the lists to spell done each the related results.

This reveals immoderate topics that mightiness enactment good are:

• “facial yoga”
• “yoga for seniors”
• “yoga nidra 10 minutes”

4. Optimize Your Local SEO Strategy

Local SEO is the process of optimizing your online beingness to amended your visibility among radical successful your area.

This is important for businesses that person a carnal determination oregon service a circumstantial geographic area, arsenic it helps them scope much section customers.

Let’s say, you merchantability surfboards. And you privation to cognize which U.S. states are going to beryllium important for you from a section SEO standpoint.

Enter “surfboards” successful Google Trends. And look astatine the “Interest by subregion” conception to find out.

Then, you tin make location-specific landing pages for your website that people the areas wherever surfboards are popular.

For example, you tin person a leafage for “Surfboards successful California,” different 1 for “Surfboards successful Hawaii,” different 1 for “Surfboards Rhode Island,” and truthful on. 

Include applicable keywords, images, and accusation connected these pages. And beryllium definite to notation the types of surfboards you offer, your prices, your shipping options, and immoderate lawsuit testimonials you have.

All this volition summation your chances of ranking higher successful hunt results erstwhile idiosyncratic searches for surfboards successful these areas.

5. Leverage Seasonal Trends

A astute selling strategy takes vantage of seasonal trends (like those astir holidays oregon times of year) to boost income and traffic.

For example, if you ain a angiosperm shop, you astir apt cognize that there’s going to beryllium a spike successful searches for flowers conscionable earlier Valentine’s Day and Mother’s Day.

You tin validate this utilizing Google Trends:

Once you spot a inclination similar this, set your selling activities accordingly.

For example, you tin springiness your paid hunt campaigns a boost by temporarily expanding your advertizing budget, offering discounts oregon promotions, and creating peculiar bundles oregon packages conscionable earlier the inclination starts.

You tin besides make seasonal contented that’s evergreen similar a blog station astir however to take the champion flowers for a gift. Which tin proceed bringing successful postulation for years with precise small upkeep. 

But marque definite you separate betwixt trends and fads. 

Trends are topics that spike astir the aforesaid clip each year. While fads are topics that spike erstwhile and past slice away. 

For example, “ice bucket challenge” was a fad that was lone fashionable successful August 2014.

Trending topics are fantabulous for creating societal media contented around. Because erstwhile you articulation ongoing conversations, much radical are apt to prosecute with you.

To spot what’s presently trending wherever you are, conscionable navigate to the Google Trends homepage. 

We effort to leverage trending topics similar this ourselves. 

For example, determination was a batch of buzz astir the Barbie movie erstwhile it was announced.

So, we created this Facebook post for a humorous examination betwixt however landing pages are usually designed compared to the remainder of the website. 

And it was a speedy mode to link with our assemblage and thrust engagement. 

7. Monitor How You Stack Up Against Your Competitors

Competitive benchmarking helps you recognize wherever you presently basal successful narration to your rivals. So you tin find ways to improve.

The “Compare” enactment successful Google Trends lets you spot however your marque stands up to the competition. 

We’ll usage Vuori and YoungLA for this example. In this case, it’s astir apt much utile to acceptable the clip framework backmost a fewer years to get a amended overview of their respective performances.

We tin spot that contention has remained somewhat dependable implicit the past 5 years, with Vuori comfortably successful the lead:

We tin besides spot that a batch of the postulation spikes hap astatine the aforesaid clip for some brands (likely owed to seasonal buying trends). 

Now, let’s look astatine Vuori versus Fabletics, which shows a spot much volatility:

While Vuori is simply a newer brand, it rapidly caught up to Fabletics successful 2022. And has besides maintained a much accordant involvement implicit time.

If you enactment astatine a akin company, you mightiness privation to cheque what your competitors were doing during their postulation spikes. To spot whether determination are opportunities to set your marketing strategy to replicate that success.

An adjacent amended mode to support tabs connected your competitors’ trends is to usage a marketplace probe instrumentality similar Market Explorer. 

Just participate a mates of competitors’ domains. And click “Create and analyze.”.

Then, scroll down to the “Top Keywords” widget to spot what keywords drove the astir postulation implicit the selected clip period.

Then, prime “Trending Keywords” to observe which presumption saw the astir important measurement increases implicit the selected clip range. 

And hover implicit antithetic keywords to spot the specifics.

Analyzing what’s trending crossed your marketplace tin assistance you amended recognize what’s moving for competitors. Which could besides enactment for you.

If you’re successful the athleisure deterioration business, you whitethorn miss retired connected postulation oregon customers if you aren't acting connected trends similar these.

Get More Out of Google Trends Data

Google Trends tin springiness you almighty insights for your business—whether you’re researching keywords, eyeing your competitors, oregon adjacent coming up with a section SEO strategy.

But spell 1 measurement further and usage Semrush tools to summation an adjacent deeper knowing of your marketplace landscape.

Try it today.