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Google’s Search Advocate John Mueller says the impressions your tract receives for a keyword is not an denotation of the hunt measurement for that keyword.
This is stated connected Twitter successful effect to a question regarding whether impressions information successful Google Search Console tin beryllium utilized to estimation hunt volume.
For example, if you person a leafage ranking successful the archetypal presumption for a peculiar keyword, and it’s receiving 1,000 impressions per month, does that mean the keyword’s hunt measurement is 1,000 monthly queries?
No, that’s not however it works, Mueller says.
Impressions Are Not Related To Search Volume
First, Mueller clarifies however content information differs from hunt measurement data:
“The impressions are the impressions your tract received successful search. It’s not needfully each the impressions shown to each users. It’s not the hunt volume. Also, each tools conjecture & simplify hunt volume, truthful the numbers you spot successful hunt measurement tools volition ever beryllium wrong.”
Syed Sufiyan, the Twitter idiosyncratic who posed the archetypal question, presses further.
He has a leafage that ranks successful presumption 1 for a definite keyword. So helium asks if the impressions the leafage receives is indicative of the magnitude of searches being conducted for that keyword.
Sufiyan states:
“Thanks for the clarification, but inactive I’m confused!
For Instance:
I person a keyword/query (Suppose “Buy Shoes”) successful the Search Console that is ranking connected 1st presumption and getting 1000 impressions successful 1 period truthful the hunt measurement should beryllium 1000 too?”
Sufiyan is assuming, since the leafage ranks first, that his leafage is being shown to everyone who enters the keyword into Google.
Therefore, according to his reasoning, the fig of impressions shown successful Search Console could beryllium utilized arsenic a mode to fig retired the keyword’s monthly hunt volume.
Mueller rapidly dismisses that theory:
“Not necessarily. Just due to the fact that you’re ranking 1st successful immoderate cases, doesn’t mean the leafage is ever shown.”
Even though fertile trackers amusement that a leafage is ranking archetypal for a circumstantial keyword, it’s not close to presume it’s being shown for 100% of searches.
So the content information for a leafage ranking #1 is not the aforesaid arsenic the hunt measurement of the keyword it ranks for, since the leafage isn’t shown to each searchers.
There are a fig of reasons wherefore a leafage wouldn’t beryllium shown to each searchers, contempt ranking fig 1 for a keyword.
The layout of the hunt results leafage tin interaction however galore impressions the integrated links receive.
For example, if there’s a clump of Google Shopping and Google Ads results shown, the searcher mayhave to scroll down a spot earlier seeing the integrated links.
In a lawsuit similar that, an content wouldn’t beryllium recorded for the leafage successful the archetypal presumption if the searcher ne'er scrolls down acold capable to spot it.
Another crushed could beryllium personalization and the information that hunt results are not identical for each users.
The cardinal takeaway present is that impressions are not a reliable indicator of hunt volume.
Source: @JohnMu On Twitter
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English (US)