Google’s video search update: What’s new?

In December 2023, Google rolled retired a important update to its rules and guidelines concerning video indexation and rankings. The scenery has shifted, and it’s important for webmasters to accommodate to these changes for optimal visibility successful Google hunt results.

What changed?

In the past, immoderate leafage with a disposable video to Googlebot-video and due structured information could unafraid a ranking with a video result. However, Google’s caller attack focuses connected pages that are explicitly designated arsenic “video-focused”, oregon wherever video is served arsenic the superior content.

New sanction for video search

Google present refers to video hunt arsenic “video mode”. This could hint astatine a imaginable improvement successful hunt verticals. Certain queries whitethorn trigger video results, complementing the accepted method of selecting “videos” beneath the hunt barroom connected google.com/video.

Time to reevaluate your strategy

This displacement necessitates a reevaluation of your video SEO strategies. While you could antecedently integrate videos passim your website to heighten your contented and gain video affluent snippets, Google present requires a much targeted strategy. 

The solution? Create a dedicated Video pagetype to align with Google’s caller criteria. For businesses invested successful video and SEO, this caller pagetype should connection a secondary determination for existing videos connected your site.

Create a video pagetype

As we’ve conscionable discussed, the champion effect to this alteration is to make a caller pagetype that specifically caters to Google’s shift. So, what should these pages look like? 

The caller video pages should:

• Have a azygous video per page.
• Ensure the video is astatine the apical of the page.
• Ensure the video is presented successful a ample framework (at slightest 640px x 360px).
• Ensure the video has rendered wrong the viewport aft archetypal contentful overgarment (you tin trial this retired utilizing pagespeed insights).
• Have supporting accusation astir the video, e.g. title, description, transcription.
• Contain nary different images, interactive elements oregon extended copy.

You should besides see crafting a “video library” page. This tin enactment arsenic a centralized class leafage for each video content, and assistance facilitate idiosyncratic navigation.

Keep adding video everywhere

Does this mean you should nary longer usage videos connected your pages and successful your blog posts? No. While they are nary longer eligible for video results, videos are inactive beneficial for your site. They tin inactive amended idiosyncratic experience, summation conversion rates, and positively interaction each of the idiosyncratic signals that provender into the ranking algorithm. 

By utilizing videos, you volition inactive beryllium telling Google that there’s affluent contented connected the page, which could perchance amended your rankings successful general.

Don’t interest astir duplication

With the summation of video pages, your videos volition apt beryllium successful astatine slightest 2 locations connected your site: 1 wherever they are integrated successful a wider page, e.g. blog post, merchandise page, and connected a dedicated video page.

You mightiness commencement to interest astir duplication – americium I confusing Google with duplicate content? The reply is no. Google volition spot integrated video arsenic a leafage element, and duplication of elements is wholly mean crossed websites. As for the videos connected a dedicated page, Google volition spot those arsenic being the halfway content. 

The benefits

By having a video successful 2 places, you tin fertile for video results and guarantee that your existing pages are improved with affluent media. You whitethorn besides find past that for immoderate queries you tin person 2 results: a modular listing for the page/post with the video embedded, and a affluent video effect for the video page.

If you’re putting your videos connected YouTube, past you whitethorn adjacent get a 3rd effect for the aforesaid query – 1 starring to youtube.com. So having aggregate locations for your video tin alteration you to instrumentality up much existent property for important and competitory queries.

What astir aged pages that utilized to fertile with video results?

Don’t interest excessively overmuch astir aged pages. While they whitethorn not fertile with video snippets immoderate more, they volition astir apt inactive rank. Just with modular bluish nexus results.

Conclusion

With Google’s caller update, your aged video SEO strategy astir apt won’t enactment anymore. That’s wherefore you should plan pages that are explicitly designated for videos. 
If you’re looking for tips connected however to make video room pages, cheque retired this station connected optimizing a video gallery, and this station connected gathering a video website!