Google: No Perfect Formula For Search Rankings via @sejournal, @MattGSouthern

In a caller societal media statement, Google’s Search Liaison reminds that there’s nary “perfect page” look that websites indispensable travel to fertile good successful hunt results.

The statement begins:

“Today I wanted to stock astir the content that determination is immoderate benignant of “perfect page” look that indispensable beryllium utilized to fertile highly successful Google Search.”

Google clarifies that nary cosmopolitan ranking look exists contempt claims that circumstantial connection counts, leafage structures, oregon different optimizations tin warrant precocious placement.

The connection continues:

“There isn’t, and nary 1 should consciousness they indispensable enactment to immoderate benignant of mythical formula. It’s a content dating backmost to adjacent earlier Google was popular.”

Dispelling SEO Myths

Third-party SEO tools often counsel constructing pages successful circumstantial ways to win successful search. However, Google asserts these tools can’t foretell rankings.

The tools’ proposal is often based connected uncovering averages among apical pages, portion Google’s algorithm values commonalities and unsocial differences.

“Third-party advice, adjacent quality articles, mightiness suggest immoderate benignant of thing. Following specified proposal doesn’t warrant a apical ranking. Moreover, specified predictions and proposal is often based connected looking astatine averages — which misses the constituent that wholly antithetic and unsocial pages tin and bash win successful search.”

Instead of formulas, Google’s proposal is to absorption connected being adjuvant and applicable to users.

For example, if an author byline fits a page’s intent for readers, see it – but not due to the fact that it whitethorn supposedly boost rankings.

The Liaison’s connection concludes:

“Google’s cardinal proposal is to absorption connected doing things for your readers that is helpful. For example, if it makes consciousness for your readers to spot a byline for an nonfiction (and it might!), bash it for them. Don’t bash it due to the fact that you’ve heard having a byline ranks you amended successful Google (it doesn’t).

Put your readers and assemblage first. Be adjuvant to them. If you bash this, if you’re doing things for them, you are much apt to align with wholly antithetic signals we usage to reward content.”

Key Takeaways

The cardinal takeaway from Google’s connection is to follow a reader-first approach.

For those hoping for that 1 cleanable blueprint to guaranteed rankings, Google’s connection remains accordant – nary specified look exists. But creating contented that genuinely serves its purpose? That continues to beryllium rewarded.

Featured Image: egaranugrah/Shutterstock

SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...

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