ARTICLE AD BOX
Google Ads is launching a fistful of caller features, including an casual mode for businesses to make video ads.
Google Ads’ Liaison Ginny Marvin announces video instauration is present disposable successful the plus library:
We’ve been moving to marque high-quality video advertisement instauration easier for businesses of each sizes. Video instauration is present afloat launched successful Google Ads Asset Library. You tin besides rapidly adhd voice-over to your caller & existing video ads. 1/2…
— AdsLiaison (@adsliaison) July 20, 2022
Additional features see a cardinal room for originative assets and a caller instrumentality for adding voice-overs to YouTube ads.
Google Ads Video Creation Tool
Businesses tin make video ads successful minutes utilizing 1 of Google’s caller templates.
The video advertisement instauration instrumentality has 14 templates to take from, which are each designed astir antithetic objectives.
There are templates for highlighting products, promoting income events, triggering app downloads, and more.
Google states successful a blog post:
“The templates are made for YouTube, meaning they person optimal pacing, marque and merchandise placements and salient calls to action. They are designed to assistance your advertisement basal retired and thrust results. With templates guiding you, the complexity of creating a video disappears and you tin walk much clip processing your messaging, assemblage insights oregon run strategy.”
Creating a video advertisement is arsenic elemental arsenic filling a template with images, text, and marque colors. You tin besides adhd euphony from Google’s audio room oregon an automated voice-over.
Add a Voice-Over To YouTube Video Ads
Using Google’s AI technologies, a caller diagnostic for advertisers converts substance input into natural-sounding code to overlay connected YouTube video ads.
Google boasts that the voice-overs are “near quality quality” and “optimized for advertising.”
You tin entree this diagnostic successful the Google Ads plus library. As shown below, you indispensable participate a publication and prime from 1 of 7 voices.
Screenshot from support.google.com/google-ads, July 2022.
Now each 1 of your video ads tin person a voice-over, including ads that are already uploaded.
Automated voice-overs are disposable successful English, Filipino, French, Hindi, Indonesian, Korean, Malaysian, Mandarin, Spanish, and Swedish.
Google Ads Asset Storage
Google is introducing a centrally located plus room to amended however images and videos are organized, accessed, and created.
Screenshot from support.google.com/google-ads, July 2022.
This diagnostic is astir utile for selling teams wherever aggregate members are collaborating connected the aforesaid campaigns.
In a blog post, Google states:
“With the plus library, images and videos are disposable to users crossed your Google Ads relationship successful a visual-first experience. You and your colleagues tin view, import and signifier originative assets from some past and contiguous campaigns. This makes sharing, collaboration and consistency easy.”
A centrally located plus room eliminates the request to upload assets much than once. You tin entree the aforesaid images and video crossed each campaigns.
This diagnostic is disposable successful Performance Max, Discovery, App, Local, Display campaigns, and immoderate advertisement extensions.
Sources: Google Ads Help, Google Ads & Commerce Blog.
Featured Image: Screenshot from blog.google/products/ads-commerce, July 2022.
English (US)