Google Gives Sites More Indexing Control With New Robots Tag via @sejournal, @MattGSouthern

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A caller robots tag, called indexifembedded, lets websites springiness Google much absorption implicit which contented to scale successful hunt results.

With this tag you tin archer Google to lone scale contented connected a leafage if it’s embedded done iframes and akin HTML tags.

The indexifembedded tag overrides the noindex tag.

That means you tin usage noindex to support a full URL retired of hunt results, and use the indexifembedded tag to marque a circumstantial portion of contented indexable erstwhile it’s embedded connected different webpage.

Google says it created this tag to hole an contented affecting media publishers:

“… portion they whitethorn privation their contented indexed erstwhile it’s embedded connected third-party pages, they don’t needfully privation their media pages indexed connected their own.”

When To Use The Indexifembedded Tag

This caller robots tag is not thing that applies to a batch of publishers, arsenic it’s intended for contented that has a abstracted URL for embedding purposes.

For example, a steadfast of a podcast whitethorn person webpages dedicated to each podcast episode, which each person their ain URLs.

Then determination would beryllium URLs pointing straight to the media, which different sites tin usage to embed the podcast connected 1 of their pages.

Such a URL mightiness beryllium utilized erstwhile inserting a podcast occurrence arsenic a root of reference, similar I precocious did successful an nonfiction astir Googlebot crawling.

The podcast creator whitethorn not privation the media URLs indexed successful hunt results. Previously, the lone mode to support them retired of Google Search was with a noindex tag.

However, the noindex tag prevents embedding the contented successful different pages during indexing. So if the steadfast wanted to let embeddeding they were forced to person the media URL indexed arsenic well.

Now, with the indexifembedded tag, publishers person much power implicit what gets indexed.

The indexifembedded tag tin beryllium utilized with the noindex tag, and volition override it erstwhile the URL with noindex is embedded into different leafage done an iframe oregon akin HTML tag.

Google offers the pursuing example:

“For example, if podcast.host.example/playpage?podcast=12345 has some the noindex and indexifembedded tag, it means Google tin embed the contented hosted connected that leafage successful recipe.site.example/my-recipes.html during indexing.”

How To Use The Indexifembedded Tag

There are 2 ways to usage this caller robots tag.

To alteration your contented to beryllium indexed lone erstwhile it’s embedded connected different pages, adhd the indexifembedded tag successful operation with the noindex tag.

See an illustration of what the codification would look similar successful the representation below:

google indexifembedded tagScreenshot from: developers.google.com/search/blog/, January 2022.

Alternatively, you tin specify the tag successful the HTTP header.

Refer to the representation beneath for an illustration of however that would look.

google indexifembedded tagScreenshot from: developers.google.com/search/blog/, January 2022.

Currently, lone Google supports the indexifembedded tag.

Source: Google Search Central Blog


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