Google: FAQ Schema Can Be Used On Select Questions via @sejournal, @MattGSouthern

Google addresses a interest regarding the usage of FAQ schema markup and whether it tin beryllium utilized lone immoderate questions and not others.

This taxable is discussed during the Google Search Central SEO office-hours hangout recorded connected January 14.

Google’s Search Advocate John Mueller answers a user-submitted question astir however to champion usage FAQ markup connected a webpage.

The idiosyncratic says they person a leafage with 15 to 20 FAQs and asks if each should beryllium marked up, oregon if it’s acceptable to markup prime questions that are astir important.

Google has steadfast guidelines erstwhile it comes to the usage of FAQ markup, and structured information successful general, but does it person immoderate benignant of all-or-nothing rule?

Here’s what Mueller advises.

Google FAQ Schema Markup Recommendations

Mueller says it’s acceptable to markup immoderate questions but not others.

Google’s guidelines authorities that FAQ schema markup indispensable lone beryllium utilized connected questions and answers that are disposable connected a page.

However, there’s thing successful the guidelines that authorities it has to beryllium utilized connected all Q&A’s connected a page.

This goes for each structured data, not conscionable FAQ schema.

For example, how-to markup should lone beryllium utilized erstwhile there’s a disposable acceptable of how-to instructions connected a page.

Review markup should lone beryllium utilized erstwhile determination are disposable lawsuit reviews connected a leafage — and truthful on.

Mueller explains:

“When it comes to structured data, we privation to spot the structured information disposable connected the page, but not each disposable contented has to beryllium marked up with structured data.

So if you person idiosyncratic pieces of contented connected your leafage that you privation to springiness structured information for, past spell up and bash that. You don’t person to bash that for each portion of contented connected your page.

So if you person 20 FAQs and you people up 5 of them, that’s wholly up to you. You tin adjacent usage the data-nosnippet to benignant of wholly artifact immoderate of these different items from appearing successful a snippet if that’s thing that you’d similar to do.”

In his response, Mueller refers to an HTML property called data-nosnippet, which tin beryllium utilized connected a circumstantial portion of substance to forestall it from appearing successful hunt results.

So it’s good to markup lone immoderate Q&As, and you tin adjacent spell a measurement further by blocking circumstantial questions and answers from appearing successful hunt results. Neither of those tactics volition get you into occupation with Google.

Hear Mueller’s afloat effect successful the video below:

Featured Image: OpturaDesign/Shutterstock

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