Google Explains A Weird Domain Migration Outcome via @sejournal, @martinibuster

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Google’s John Mueller offered an penetration into wherefore the domain sanction migrations betwixt aggregate connection versions of the aforesaid website turned retired vastly antithetic adjacent though the aforesaid process was followed for each of 3 websites.

Migrating To Different Domain Names

The idiosyncratic asking the question maintained 3 websites nether 3 antithetic state codification apical level domains (ccTLDs). The ccTLDs were .fr (France), .be (Belgium), and .de (Germany). The task was a migration from 1 domain sanction to different domain name, each wrong their respective ccTLD, similar example-1.fr to example-2.fr.

Each tract had the aforesaid contented but successful antithetic languages that corresponded to the countries targeted by each of their respective ccTLD. Thus, due to the fact that everything astir the migration was adjacent the tenable anticipation was that the result of the migration would beryllium the aforesaid for each site.

But that wasn’t the case.

Two retired of the 3 tract migrations failed and mislaid traffic. Only 1 of them experienced a seamless transition.

What Went Wrong?

The idiosyncratic asking for accusation astir what went incorrect tweeted:

“Hi @JohnMu,

AlicesGarden (.fr, .be, .de …) migrated to Sweeek (.fr, .be, .de …)

.FR and .BE mislaid a batch of postulation successful Oct. 23

Other TLD performed well.

Redirects, canonical, hreflang, content, connection = OK
Search console migration = OK

What other could beryllium incorrect ?”

Original tweet:

Hi @JohnMu,

AlicesGarden (.fr, .be, .de …) migrated to Sweeek (.fr, .be, .de …)

.FR and .BE mislaid a batch of postulation successful Oct. 23
Other TLD performed well.

Redirects, canonical, hreflang, content, connection = OK
Search console migration = OK

What other could beryllium incorrect ? pic.twitter.com/95qRoaZzbL

— Quentin Adt (@Quentin_Adt) April 16, 2024

John Mueller Tweets His Response

Google’s John Mueller responded that each tract is simply a antithetic tract and should beryllium regarded arsenic otherwise adjacent if they stock the aforesaid contented assets (in antithetic languages) betwixt them.

Mueller tweeted:

“I don’t cognize your sites, but adjacent if the content’s the same, they’re fundamentally antithetic sites (especially with ccTLDs), truthful it would beryllium mean for a migration to impact them otherwise (and this seems to beryllium rather a mode backmost successful the meantime).”

Here is his tweet:

I don't cognize your sites, but adjacent if the content's the same, they're fundamentally antithetic sites (especially with ccTLDs), truthful it would beryllium mean for a migration to impact them otherwise (and this seems to beryllium rather a mode backmost successful the meantime).

— John 🧀 … 🧀 (@JohnMu) April 23, 2024

Are Site Migrations Essentially Equal?

John makes an important observation. It whitethorn precise good beryllium that however a tract fits into the Internet whitethorn beryllium affected by a tract migration, particularly by however users whitethorn respond to a alteration successful template oregon a domain name. I’ve done domain sanction migrations and those person gone good with a impermanent flimsy dip. But that was conscionable 1 domain sanction astatine a time, not aggregate domains.

What Might Be Going On?

Someone successful that treatment tweeted to inquire if they had utilized AI content.

The idiosyncratic asking the archetypal question tweeted their response

“Yes a spot of AI for abbreviated description, chiefly successful class pages, but thing which could beryllium deceptive from an end-user perspective.”

Could it beryllium that the 2 of the tract migrations failed and a 3rd was palmy due to the fact that they coincidentally overlapped with an update? Given that the grade of AI contented was trivial it’s astir apt unlikely.

The important takeaway is what Mueller said, that they’re each antithetic sites and truthful the result should people beryllium different.

Featured Image by Shutterstock/William Barton