Google Display & Video 360 Launches New Custom Bidding Options via @sejournal, @MattGSouthern

1 year ago 122

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Google is launching 2 caller customized bidding functionalities for advertisers utilizing Display & Video 360.

Google Display & Video 360 Launches New Custom Bidding Options

New customized bidding options successful Google Display & Video 360 volition let advertisers to utilize information from Google Analytics 4 (GA4) properties and optimize bids to seizure attention.

As marketers and agencies thin much into automation, Display & Video 360 allows advertisers to automate parts of their campaigns portion customizing their bidding strategies.

Here’s much astir the caller customized bidding options you tin enactment with.

Customize Bids Using Data From GA4 Properties

Advertisers tin usage Display & Video 360 to tailor bids utilizing first-party information from their Google Analytics accounts.

Before today’s update, incorporating GA information into customized bidding strategies was lone imaginable with Universal Analytics (UA) properties.

Custom bidding successful Display & Video 360 is present compatible with GA 4 properties.

Google states successful an announcement:

“We cognize that galore of you person moved oregon are moving connected moving from Universal Analytics to the caller Google Analytics. So we made definite that information coming from immoderate caller Analytics 4 spot — either modular oregon 360 — tin beryllium activated successful Display & Video 360.”

Optimize Bids To Capture Attention

Optimizing bids to maximize conversions isn’t ever ideal, particularly for campaigns wherever nonstop conversions are hard to measure.

For example, moving a connected TV (CTV) run is challenging to way the advertisement views that led to a purchase.

However, CTV campaigns are highly effectual astatine driving marque awareness, arsenic agelong arsenic viewers wage attraction to the ad.

That’s wherefore Google Display & Video 360 is adding the quality to optimize bids to seizure people’s attention.

Advertisers tin estimation an ad’s attraction based connected its size oregon whether the video advertisement is audible oregon muted.

When optimizing bids for attention, you tin way existing metrics similar ‘complete in-view & audible’ and ‘time connected screen.’

With this launch, Google is adding caller customized bidding signals specified arsenic “player size” and “audibility” and extending customized bidding enactment to connected TVs.

“This gives you a accidental to make attention-based algorithms utilizing your ain definitions,” states Google successful its announcement.

Featured Image: Bakhtiar Zein/Shutterstock
Source: Google

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