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Google's Gary Illyes answers the question of whether changing web hosting level tin person a antagonistic and lasting effect connected SEO
Google’s Gary Illyes answered if switching web hosting platforms could effect successful a antagonistic result for rankings and SEO. It’s a tenable question due to the fact that migrating a tract to a caller web big involves aggregate method factors that tin spell incorrect and person an instantly antagonistic effect.
What Does Changing A Website Host Entail?
Changing web hosts tin beryllium analyzable but if the tract is conscionable a regular WordPress tract past migrating to a caller big is comparatively easy, particularly if you usage plugins.
But adjacent doing a manual migration isn’t that hard if you’re already acquainted with administering website database with apps similar phpMyAdmin and cognize however to usage an SFTP software.
Gary Ilyes’ reply refers to doing it “by the book” which is really rather a batch and tin beryllium overwhelming if you’ve ne'er done this before.
Does Changing Website Hosting Affect SEO?
The question that was asked is:
“My institution is considering switching hosts for our website. Would switching person a antagonistic and lasting effect connected our SEO rankings?”
Google’s Gary Illyes responded:
“If you bash things by the book, meaning the website keeps being resolvable and the existent downtime is minimal, changing hosts should not person antagonistic effects connected your pages’ rankings successful Google’s hunt results.”
Two Things To Be Mindful Of
Gary Illyes’ reply assumes that the caller web big is arsenic bully arsenic the aged web hosting platform. Obviously, downgrading the web hosting whitethorn travel with insignificant to large antagonistic outcomes.
Gary mentioned 2 factors to beryllium mindful of:
- Website domain resolves
- Downtime is minimal
1. Website Is Resolvable
This is simply a notation to however the domain sanction is translated to an IP code that matches wherever the website itself is hosted. This typically means obtaining the Name Servers (NS) accusation from the caller website hosting level wherever the tract files are and updating that astatine the domain sanction registrar. Additionally, the A Record (Address Record) should bespeak the close IP code for the caller web hosting abstraction (and different entries related to email).
2. Downtime Is Minimal
Believe it oregon not your website tin beryllium down for weeks and it won’t permanently suffer rankings arsenic agelong arsenic erstwhile it comes backmost everything is precisely the aforesaid arsenic it antecedently was. I cognize this from idiosyncratic acquisition arsenic I’ve been operating websites for 25 years. For example, determination were a mates times erstwhile 1 oregon different of my websites went down owed to hard thrust nonaccomplishment astatine the dedicated web host, incorrect settings causing 500 errors and from taking having to instrumentality a website offline to hole hacked files.
A tract tin retrieve from being down for weeks and successful my acquisition it’ll instrumentality a mates weeks for Google to recrawl and adhd each the webpages backmost into the hunt motor results pages (SERPs).
Listen to the reply connected YouTube astatine the 7:58 infinitesimal mark:
Featured Image by Shutterstock/New Africa
SEJ STAFF Roger Montti Owner - Martinibuster.com astatine Martinibuster.com
I person 25 years hands-on acquisition successful SEO and person kept on apical of the improvement of hunt each measurement ...
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