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What Is the Google Analytics Tracking ID?
The Google Analytics tracking ID is simply a unsocial identifier Google Analytics assigns to a spot (like a website, blog, oregon mobile app).
Google Analytics uses this ID successful its tracking codification to place and cod your property’s idiosyncratic postulation and behaviour data.
Which are adjuvant for erstwhile you request to marque data-driven decisions for your selling campaigns.
More accurately, it’s called “Measurement ID” successful Google Analytics 4 (GA4).
And it looks similar this:
How to Find the Google Analytics Measurement ID
First, log into your Google Analytics 4 account. Second, click “Admin” from the navigation sidebar.
Third, prime "Data streams" nether "Data postulation and modification."
And take your Data Stream from the list.
Then you’ll spot your Measurement ID:
How to Implement Google Analytics 4 for Your Website
GA4 implementation requires adding a GA tag containing your Measurement ID to your website.
Here’s however you tin bash that based connected the CMS you use:
WordPress
If your website runs connected WordPress, the MonsterInsights plugin tin travel successful useful for installing GA4.
After you’ve installed and activated the plugin, travel the prompts connected your surface to link your GA4 account.
Making definite the right connect your GA4 property.
After you’ve connected your GA4 relationship to MonsterInsights, you should beryllium capable to spot a study of your tract performance.
Shopify
To instal GA4 connected your Shopify store, you request to adhd your “global tract tag” to your store’s taxable code.
You tin get your “global tract tag” successful your GA4 account.
Go to “Admin” > “Data Streams.”
And click connected the spot that you privation to acceptable up.
In the model that appears, scroll down and prime “View tag instructions.”
Then, click connected "Install manually." And deed the transcript icon connected the apical close country of the codification box.
After you’ve copied the code, caput backmost to your Shopify store. And click connected “Online Store” > “Themes.”
Click connected the 3 dots beside the customize button. And then, deed “Edit code” successful the drop-down paper that appears.
Afterward, paste your copied planetary tract tag codification into the <head> conception of your theme’s code. The code’s <head> conception tin usually beryllium recovered nether “Layout” > “theme.liquid.”
Note: Making changes to your website’s taxable tin origin superior problems if you marque mistakes. If you’re unsure, it’s often champion to inquire a developer to marque the alteration for you.
Other CMS Platforms
Google has provided instructions connected however to instrumentality GA4 connected astir CMS platforms. But if your CMS doesn’t enactment GA4, you’ll request manual installation to bash this successfully.
Just transcript your “global tract tag” codification from your GA4 relationship and paste it into your website’s <head> section.
We urge asking for assistance from your developer to bash this.
Integrating Google Analytics with Semrush
Once you’ve implemented Google Analytics for your site, you tin further negociate and analyse incoming Google Analytics information with the assistance of third-party tools similar Semrush.
Semrush offers a wealthiness of integrations with Google Analytics:
On-Page SEO Checker
When you brace the On Page SEO Checker instrumentality with Google Analytics, you’ll get circumstantial suggestions to amended your show based connected idiosyncratic acquisition metrics similar bounce rate, clip connected page, and load time.
Backlink Audit Tool
Combining the Backlink Audit tool with Google Analytics provides updated information connected postulation that each backlink sends to your site.
With Backlink Audit, you tin also:
- Keep tabs connected caller and mislaid backlinks
- Spot toxic backlinks pointing to your website
- Identify backlinks coming from nexus networks
Organic Traffic Insights Tool
Connecting the Organic Traffic Insights instrumentality with Google Analytics lets you unlock the “Not Provided” information from Google Analytics.
With it, you tin harvester information from Google Analytics, Semrush, and Google Search Console successful 1 place. You tin besides presumption the information for a circumstantial state oregon instrumentality type.
Site Audit Tool
The Site Audit instrumentality searches for issues that wounded your site’s show successful Google.
By integrating this instrumentality with Google Analytics, you adhd to the audit results accusation about:
- Page views
- Orphaned pages
- Pages that instrumentality longer than a 2nd to go interactive
Content Audit Tool
Connecting the Content Audit Tool with Google Analytics gives you entree to further metrics that are utile successful determining which articles are performing poorly. (Meaning they volition necessitate your attraction first.)
Additional metrics include:
- Sessions
- Page views
- Bounce rate
- Average league duration
- Average clip connected page
Position Tracking Tool
Connecting your Google Analytics relationship with the Position Tracking instrumentality lets you import keyword information from Google Analytics. And analyse assorted metrics successful 1 cardinal location.
These pieces of keyword information include:
- Visibility (in search)
- Estimated Traffic
- Average Position
Get the Most Out of Google Analytics & Semrush
Finding your Google Analytics Measurement ID is measurement one. Once it’s connected to your website, Google Analytics tin present you to a satellite of utile postulation data.
For adjacent much utile data, integrate Google Analytics with Semrush. You tin link Google Analytics to Semrush’s Position Tracking tool, On Page SEO Checker, Site Audit, and more.
Check retired our cognition basal for a complete database of Semrush tools with Google Analytics integrations.
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