Google Ads Launches Tool For Upgrading To Performance Max via @sejournal, @MattGSouthern

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Google is launching a instrumentality to assistance advertisers with self-upgrading their Local and Smart Shopping campaigns to Performance Max.

Google Ads Launches Tool For Upgrading To Performance Max

Google Ads is opening to rotation retired a instrumentality that allows advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max.

Earlier this year, Google announced it volition sunset Smart Shopping and Local campaigns, arsenic Performance Max offers the aforesaid foundational features.

Google volition automatically upgrade campaigns to Performance Max astir the extremity of September. However, advertisers are encouraged to upgrade their campaigns up of time.

Here’s what you request to cognize astir the self-upgrade tool, including however to usage it and erstwhile it volition beryllium available.

Using The Google Ads Self Upgrade Tool

You tin entree Google’s self-upgrade instrumentality for Local and Smart Shopping campaigns from the Recommendations oregon Campaigns leafage oregon by clicking the nexus successful a notification.

Upgrading is simply a elemental one-click process. An illustration is shown below:

Google Ads Launches Tool For Upgrading To Performance Max Image Credit: Screenshot from https://blog.google/products/ads-commerce/upgrade-to-performance-max/, August 2022.

Historical run show from your erstwhile Local campaigns volition transportation implicit to your caller Performance Max campaigns. Campaign settings similar conversion goals, budget, originative assets, and bid strategy volition besides transfer.

After upgrading, Local campaigns volition beryllium acceptable to “removed,” which means they can’t beryllium edited oregon reactivated.

Availability

Google says the self-upgrade instrumentality volition rotation retired successful phases passim August and the opening of September.

If you take not to usage the self-upgrade tool, Google volition automatically upgrade your Smart Shopping and Local campaigns astir the extremity of September.

Google volition execute a 2nd circular of automatic upgrades successful 2023 for campaigns that aren’t upgraded successful September. This is to minimize disruption during the vacation season.

You tin expect a notification from Google earlier your campaigns are automatically upgraded.

Source: Google
Featured Image: Tada Images/Shutterstock

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