Google Ad Manager Gets 8 Updates via @sejournal, @MattGSouthern

1 year ago 57

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Google rolls retired 8 updates to Ad Manager, and announces respective much features that are coming soon.

Google Ad Manager receives 8 changes and tweaks successful a caller update including integration with Google Analytics 4 (GA4), optimized pricing, and more.

In addition, Google shares accusation astir 4 updates to Ad Manager that are coming soon.

All changes are listed successful a precocious published acceptable of merchandise notes.

Here are the details astir everything released for Google Ad Manager this week, and an overview of what’s coming up successful the adjacent future.

What’s New In Google Ad Manager?

The pursuing updates are disposable successful Google Ad Manager arsenic of this week:

PPID TTL extension: Publisher provided identifier (PPID) time-to-live (TTL) is extended from 90 days to 180 days.
Optimize pricing: Increase successful auction level prices to much accurately bespeak your inventory’s value. This mounting is enabled by default.
Facebook rebrand: ‘Facebook’ is changed to ‘Meta’ passim Ad Manager to bespeak the company’s rebrand.
Block advertisement experiences: ‘Allow video ads’ is present a artifact called ‘Block non-instream video ads.’
SupplyChain Object complete: Google is marking the SupplyChain Object implicit for MCM Manage Inventory publishers.
Google Analytics 4: GA4 integration with Google Ad Manager for web information is present successful unfastened beta.
Bid rejection reason: More granularity added to the ‘Bid rejection reason’ successful some reporting and information transfer.
WebView API for Ads: This is present disposable to assistance app developers unlock the monetization accidental successful WebView content.

Updates To Google Ad Manager Coming Soon

Google Ad Manager users tin expect the pursuing updates to rotation retired ‘soon’:

Active View measurement: This is switching from a proprietary viewability measurement method to utilizing the Open Measurement (OM) SDK for mobile app show inventory successful Ad Manager.
app-ads.txt: Buyers volition soon buyers statesman to enforce the Interactive Advertising Bureau (IAB) modular for inventory transparency, app-ads.txt for Connected TV (CTV) inventory.
Query migration: Google is migrating queries from the deprecated ‘Ad Exchange Historical’ study benignant to the ‘Historical’ study type.

Source: Google
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