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Google’s John Mueller answered a question astir whether it’s existent that adding a “contact page” and/or and “about page” was a bully thought due to the fact that it’s important to Google. Mueller checked astir and said wherefore the interaction and astir america pages were useful.
Needs To Convince Company To Add Contact & About Us Pages
@jaclynbrandt tweeted a question to John Mueller, explaining that they were trying to person the institution they worked for that adding interaction and astir america pages and needed a connection oregon accusation to amusement them wherefore they should adhd those pages.
They tweeted:
“@JohnMu I americium trying to person my institution to adhd a interaction america and/or astir america leafage to our website. We are an online directory/blog for a niche athletics (but tally by a ecommerce institution successful that sport). Do you person immoderate tips I tin contiguous to them arsenic to wherefore it’s important?”
John Mueller asked if it was due to the fact that they wanted feedback from users and suggested that they cheque with their users.
The idiosyncratic asking the question responded that they wanted to bash it due to the fact that they heard it’s important to Google that a institution person those pages.
They tweeted:
“Nope! No request for feedback (there are different ways to bash this). I person conscionable heard it’s important to Google – but I can’t find immoderate documentation connected this.”
And added:
“And yes I cognize I should not bash thing conscionable due to the fact that Google wants it – I mostly enactment distant from that and conscionable effort to beryllium helpful. But I person heard this is simply a marque oregon interruption rule.”
Are Contact & About Us Pages Important To Google?
It’s not an unreasonable question to inquire if an astir america oregon interaction leafage is important. Google’s Quality Raters Guidelines specifically archer raters that it should beryllium wide who is liable for the website.
The guidelines (PDF) explicate connected leafage 25:
“In determining leafage quality, Raters indispensable see EEAT:
The first-hand acquisition of the creator.
The expertise of the creator.
The authoritativeness of the creator, the main contented itself and the website.”
All of the supra considerations cannot beryllium confirmed by the prime raters if determination is nary documentation connected the webpage astir who is liable for the website, which is accusation that could beryllium recovered connected an astir page.
The leafage prime conception continues:
“Raters find a leafage prime standing by:
…Reviewing the accusation disposable astir the website and its creator: It should beryllium wide who is liable for the website and who created the contented connected the page, adjacent if done an alias oregon username.”
Identifying who is liable for a webpage is easier erstwhile there’s an astir leafage that explains who are the radical liable for the website and wherefore tract visitors should spot them. This is accusation that is, for the purposes of standing websites, straight linked to E-E-A-T successful the prime raters guidelines.
John Mueller Answers The Question
Mueller responded to the question arsenic to whether having a interaction and astir america leafage is simply a marque oregon interruption regularisation astatine Google and that it’s important to person those pages connected a website.
He tweeted his response:
“I tin deliberation of bully reasons for immoderate sites to person these kinds of pages, but, aft double-checking, there’s thing successful our hunt developer documentation that suggests this is needed.”
About Us & Contact Pages
There’s a batch of things that radical consciousness are “important to Google” that truly aren’t important. For example, look bloggers person agelong understood that having tons of contented is important for ranking successful Google. Even look blogger SEOs insisted connected this to maine – adjacent though determination is nary documentation oregon Googler connection that confirms that.
And the world is that the magnitude of contented is not a ranking origin oregon an power connected ranking, it simply doesn’t substance to Google. The lone happening that matters is if it’s utile oregon adjuvant and offers a bully and satisfying acquisition for users.
Similarly the happening astir interaction and astir america pages is that Google doesn’t attraction astir those either, they’re not “important” to Google oregon required.
But they are important if you privation to pass to tract visitors that the radical liable for the tract aren’t affiliates with zero expertise. Even for the involvement of conversions, getting radical to instrumentality to the tract to click connected ads oregon bargain much stuff, it’s important to gain their spot and confidence.
So if a institution needs convincing past possibly the statement that it’ll assistance you marque much wealth mightiness beryllium a bully statement arsenic immoderate due to the fact that if radical are buying much stuff, clicking connected affiliate ads oregon expanding advertisement impressions past that’s a motion that radical spot the tract arsenic well.
The idiosyncratic acquisition is simply a money-earning-thing and it could person a downstream effect but that’s not a nonstop thing, adjacent if it’s important to the prime raters.
Featured Image by Shutterstock/Dean Drobot
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