GA4 Admin Settings You Don’t Want to Overlook

With Google’s announcement of Universal Analytics deprecating July 1, 2023 — your to-do database astir apt includes astatine slightest a basal Google Analytics 4 (GA4) setup.

While not a broad database of GA4 Admin settings you request to review, present are a mates cardinal ones you privation to beryllium definite to update to debar information nonaccomplishment and headaches later.

Key Administrator Settings successful GA4

Set Data Retention to 14 Months

By default, information retention is acceptable to 2 months. In astir cases you apt privation the maximum disposable of 14 months to get twelvemonth implicit twelvemonth data.

Navigate to Admin > Data Settings > Data Retention, to update this setting.

💡 Wish you could clasp information longer than 14 months? Learn astir upgrading to the caller Google Analytics 360.

Enable Google Signals Data Collection

In bid to instrumentality vantage of immoderate analytics features, enable Google Signals. This volition springiness you much visitant information, but enactment that galore reports utilizing this information are taxable to thresholding.

Thresholding refers successful this lawsuit to lone providing information if it’s not truthful granular that you tin get down to the idiosyncratic level.

Select Reporting Identity for your Users

The Reporting Identity settings find however Google volition process and consolidate behaviour information to idiosyncratic users vs devices. The Default Reporting Identity options are:

• By User-ID and Device
  • This is utile if you person a tract with logged-in users and are tracking the User-ID to get a much close idiosyncratic count. If determination is nary User-Id disposable for an event, Google uses the instrumentality only.
• By Device Only
  • This enactment is by instrumentality only, and if you aren’t utilizing a User ID, this is your champion option.

However, if you person enabled Google Signals arsenic I noted above, you volition spot antithetic options, specifically:

• User-ID, Google Signals, past Device
  • This enactment tin springiness you much ways to get to a person existent idiosyncratic count, however, you whitethorn beryllium taxable to thresholding connected much reports due to the fact that of the usage of Google Signals arsenic mentioned above.

This has been problematic for immoderate clients we’ve worked with, and not for others depending connected the mode they usage their data, but surely a mounting you privation to see and trial erstwhile mounting up your GA4 property.

Keep Default Data Driven Attribution Settings

I telephone this 1 retired not arsenic 1 to change, but arsenic 1 we urge against changing successful astir cases.

GA4 has a data-driven attribution model built successful that gives you much penetration into the interplay of your selling premix than the last-click attribution exemplary of Universal Analytics. While determination whitethorn beryllium exceptions, we urge you support the settings arsenic is:

• Cross-channel data-driven model
• 30-day look-back for acquisition (max)
• 90-day look-back for conversions (max)

Are You Ready for GA4?

These are conscionable a fewer of the galore Admin settings you’ll privation to reappraisal erstwhile mounting up your caller GA4 property.

Need much GA4 help? Check out these articles or get successful interaction with our team.

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