Finding real gems in the ocean of guest posting prospects with SE Ranking

Blog / SEO Insights / Finding existent gems successful the water of impermanent posting prospects with SE Ranking

Guest posting remains 1 of the astir effectual ways to summation prime backlinks, amended marque awareness, and thrust people postulation to a website. Whether you win oregon neglect with your impermanent posting initiatives depends connected the prime of the sites you spouse with. 

In this post, we’ll usher you done the process of scoring impermanent posting prospects with the assistance of Competitive Research. You’ll larn however to measure wide website prime astatine a glimpse and past excavation deeper to marque definite the analyzed website is your cleanable match.

Without further ado, let’s get down to the travel of choosing the close tract for a impermanent posting partnership. 

Get a bird-eye-view of your impermanent posting prospect

To get started, simply paste the website URL into the hunt container and take to analyse its worldwide performance—to decently measure the site’s value, you’ll request to spot the large picture.

Immediately, you’ll get the top-level metrics: the site’s Domain Trust score, the magnitude of postulation it gets monthly, the fig of referring domains, and backlinks. These parameters volition springiness you a vague thought of however good the tract is performing. 

Pro tip: Mind that a large fig of backlinks and a precocious Domain Trust people bash not needfully mean that a website is simply a prime one. To get a clearer picture, you’ll request to astatine slightest concisely survey the site’s backlink profile. 

Click the fig of backlinks connected the dashboard to make a abstracted study that volition springiness you an thought of the detected backlinks quality, their anchor texts, dofollow/nofollow distribution, etc.

At the aforesaid time, erstwhile it comes to traffic, you tin remainder assured that the information you get with SE Ranking is arsenic implicit and close arsenic possible. To guarantee this, SE Ranking is perpetually extending its databases—we screen each the countries astir the satellite and aft a large US database expansion, it is 1 of the biggest successful the market.

If the top-level metrics—traffic, backlinks, and DT—look utterly disappointing, you whitethorn arsenic good halt there. If they are good, you’ll request to proceed to the charts, which show however the website’s SEO strategy has been evolving implicit time. 

Ideally, the magnitude of postulation a tract gets, arsenic good arsenic the fig of keywords it ranks for and backlinks it gained, should beryllium steadily growing, similar successful the illustration above. 

Watch retired for spikes, which whitethorn relationship for some palmy promo campaigns and dodgy activities. Should you privation to excavation deeper, you tin ever fig retired what stands down each spike by analyzing the historical data for the play successful question.

Analyzing tract large metrics successful dynamics is indispensable due to the fact that it allows you to forestall the pursuing scenarios:

• On the surface, a website is doing beauteous well—it ranks for thousands of keywords and gets plentifulness of traffic. But past it turns retired that its days of glory are gone and each the metrics are plummeting. Naturally, you don’t privation to put a batch of resources into specified a partnership.
• A website is experiencing 1 of the spikes close now, and the magnitude of postulation it usually gets monthly is 3 times lower, which whitethorn beryllium a spot disappointing. 

Figure retired which topics the tract covers

Guest posting works champion erstwhile the tract you lend to covers assorted topics related to your industry. If your tract and the tract you analyse people the topics that hardly intersect, immoderate further actions volition beryllium a discarded of your time. 

To get a speedy thought of which topics a tract covers, instrumentality a look astatine the Top pages successful integrated hunt and Organic keywords blocks of the Dashboard. Click View elaborate report to spot much entries.

Also, SE Ranking offers a Competitor Comparison module that tin show to you however overmuch immoderate 2 sites person successful communal successful conscionable a fewer clicks. 

The illustration with intersecting circles shows however the sites are related visually, and you tin cheque retired the Common keywords tab to look into the details.

Certainly, you don’t privation to spot that the tract targets precisely the aforesaid keywords arsenic you. That would marque you nonstop competitors, and successful this case, your chances of arranging a impermanent station work volition beryllium beauteous low.  

At the aforesaid time, you should beryllium capable to physique a nexus betwixt the 2 sites. For example, if your tract offers conversion optimization bundle and the different tract is selling email selling suites, past you should beryllium some penning astir marketing. 

Validate taxable ideas

When crafting your pitch, you’ll request to travel up with respective topics ideas. Whichever blog ideas travel to your mind, cheque if the taxable wasn’t yet covered connected the tract you target. It volition assistance you marque a affirmative archetypal content and volition prevention some you and the different enactment loads of time. 

To cheque if the tract has an nonfiction connected a peculiar topic, spell either to the Pages section oregon to Keywords. You’ll request to usage a hunt barroom to rapidly find respective blog posts. Mind that the query you’ll beryllium utilizing for the hunt whitethorn not beryllium successful the nonfiction title—in this case, you won’t find it successful the Pages section. Still, the query whitethorn beryllium among the keywords a tract ranks for, truthful you should beryllium capable to find the respective leafage successful the Keywords section.

Be alert that simply offering large topics does not warrant that your transportation volition beryllium accepted. We person a full station that teaches penning convincing outreach emails—follow these tips to skyrocket your transportation email unfastened rate. 

Steer wide of questionable neighbors 

Spare a fewer much minutes to marque definite the tract you privation to spouse with doesn’t fertile for the alleged stop oregon spam keywords. To bash so, you’ll, erstwhile again, request to usage the hunt container successful the Keywords section. Just benignant a keyword you don’t privation to beryllium associated with and deed enter. For example, you astir apt don’t privation your impermanent posting imaginable to beryllium affiliated with gambling sites oregon the big industry. 

Once you spot the long-awaited No results found—meaning the tract doesn’t diagnostic immoderate unwanted content—you tin suspiration retired and rapidly cheque different small thing.

See however it worked for your rivals

Enter your competitor’s marque sanction into the hunt container to spot if they had immoderate articles posted connected the tract successful question. If they did, the tract volition astir apt fertile for immoderate of your competitors’ marque keywords. 

You’ll privation to cognize which topics your competitors person chosen for their impermanent posts and however those impermanent posts person performed. Click the arrow adjacent to the leafage URL to cheque retired each article. Then, click the URL itself—it volition bring you to the overview dashboard with each the leafage stats we discussed earlier (traffic, fig of keywords, backlinks, etc.).

Repeat the travel for each large rival of your site. 

Check if a tract is fashionable successful the country you’re targeting

Sometimes, you privation your impermanent posts to beryllium targeted specifically astatine a definite location. This applies to the pursuing scenarios: 

• You effort to turn marque consciousness successful a circumstantial market.
• You anticipation the impermanent station volition thrust people postulation to your site.
• You negociate an planetary website and look for a akin task with a multilingual blog to people respective connection versions of your nonfiction and get aggregate determination backlinks.

In immoderate case, it’s bully to cognize wherever your impermanent posting prospect’s assemblage comes from. With SE Ranking’s Competitive Research, you’ll get the information wrong minutes. 

Right connected the main dashboard, you’ll find the Traffic organisation by state table. Here, you person an enactment to spot some apical countries that thrust postulation to a website and postulation organisation by continent—just resistance the toggle to alteration the view.

The website successful the screenshot supra is simply a cleanable lucifer for a concern consenting to grow its US marketplace share. Meanwhile, a institution targeting a wider European marketplace would alternatively spouse with a website that has an audience, similar successful the screenshots below.

Ideally, you’ll privation the tract you collaborate with to get astir of its postulation from your assorted people markets. 

To survey the information successful greater detail, deed the Compare button. You’ll beryllium capable to prime immoderate 5 locations and analyse however the postulation stock of these markets changed implicit time. 

Interestingly, the database of countries that thrust the astir postulation to a tract does not ever correlate with the database of countries with the biggest fig of people keywords. In the screenshot above, India brings a lion’s stock of visitors to a site, being 2nd connected the list. 

Meanwhile, the Organic keywords graph of the aforesaid site, which you tin spot below, shows that successful presumption of keywords the tract is US and UK-oriented. This allows america to presume that the site’s selling activities (newsletters, societal media posts, webinars, etc) volition besides beryllium targeted astatine the US and UK markets.

The full process takes lone a fewer minutes, truthful you’ll beryllium capable to easy azygous retired websites that volition service your determination targeting purposes well. 

Find pages you tin lend to

Sometimes, alternatively of penning a brand-new post, you anticipation to get featured successful 1 of the existing articles a tract already has. To bash so, spell to the Pages section. Here, each the tract pages are sorted by the magnitude of postulation they bring to the site. If you are fortunate enough, 1 of the top-performing pages whitethorn beryllium applicable to your ain site.

Use the hunt container to cheque if a tract covers a peculiar taxable that has been connected your mind. If thing pops up, proceed to the Keywords section. 

Again, the keyword you utilized to hunt for the close topics successful the Pages section, whitethorn not beryllium successful the leafage title. Still, if the taxable is someway covered successful 1 of the articles, that leafage volition fertile for respective keywords.

Use the hunt container to rapidly find what you were looking for.

Whichever method you usage to find the close pages to lend to, marque definite to cheque retired the promising articles. Just click the arrow motion adjacent to the link.

By clicking the nexus itself, you’ll get a study connected a peculiar leafage and volition larn however overmuch postulation it gets, however galore backlinks it has, etc. It volition springiness you an thought of what to expect if you get featured connected that page.

Armed with each the insights, you tin proceed to penning your transportation and contacting the tract owner/blog editor, etc.

Ready to cheque however Competitive Research could facilitate your travel of scoring impermanent posting prospects? Then, drawback a 14-day escaped trial.

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