Facebook’s Popularity Plummets As YouTube Takes Top Spot With Teens via @sejournal, @MattGSouthern

1 year ago 60
ARTICLE AD BOX

A Pew Research Center survey of American teenagers ages 13 to 17 finds Facebook usage is down arsenic they gravitate toward video-centric societal media apps.

The percent of US teens who accidental they usage Facebook dropped from 71%, recorded successful a akin survey successful 2015, to 32% successful 2022.

TikTok, Instagram, and Snapchat each eclipse Facebook successful presumption of popularity with US teens, though neither is astatine the apical of the list.

The apical spot belongs to YouTube, which is utilized by 95% of American teens.

Results of the survey conducted by Pew Research Center tin assistance businesses and marketers with reaching today’s procreation of web users.

You’ll larn what societal media apps they use, however overmuch clip they walk with each, and the devices they similar to usage erstwhile engaging with the apps.

Here are the highlights from Pew Research Center’s survey connected societal media usage among US teens.

More US Teens Use YouTube Than Any Other Social Media App

Pew Research Center’s survey asks whether US teens usage 10 circumstantial online platforms.

These are the rankings, on with the percent of respondents who accidental they usage each app:

  1. YouTube (95%)
  2. TikTok (67%)
  3. Instagram (62%)
  4. Snapchat (59%)
  5. Facebook (32%)
  6. Twitter (23%)
  7. Twitch (20%)
  8. WhatsApp (17%)
  9. Reddit (14%)
  10. Tumblr (5%)

Facebook isn’t the lone app to diminution successful usage. Twitter and Tumblr are besides down from erstwhile this survey was conducted successful 2015.

TikTok, Twitch, WhatsApp, and Reddit are newcomers to the database with nary humanities survey information to compare.

Pew Research Center points retired that usage differs somewhat based connected gender:

“Teen girls are much apt than teen boys to accidental they ever usage TikTok, Instagram and Snapchat, portion boys are much apt to usage Twitch and Reddit. Boys besides study utilizing YouTube astatine higher rates than girls, though the immense bulk of teens usage this level careless of gender.”

Breakdown Of Social Media Usage Among US Teens

When asked astir the frequence that teens usage the apical 5 societal media platforms, the survey finds:

  • Nearly 75% sojourn YouTube daily, and 41% accidental they sojourn respective times daily.
  • 58% sojourn TikTok daily, and 32% accidental they sojourn respective times daily.
  • 51% sojourn Snapchat daily, including 29% who sojourn respective times daily.
  • 50% sojourn Instagram daily, including 27% who sojourn respective times daily.

When asked if it would beryllium hard to springiness up utilizing societal media, 58% said it would beryllium astatine slightest somewhat challenging to do.

Breakdown Of Social Media Usage By Device

Nearly each US teens (95%) person entree to a smartphone successful 2022, which is up from 73% successful 2015.

Teens’ entree to different internet-connected devices, specified arsenic desktop oregon laptop computers oregon gaming consoles, has remained statistically unchanged.

Today, 97% of teens accidental they usage the net regular connected astatine slightest 1 device, compared with 92% of teens successful 2015 who said the same.

More important is the summation successful respondents who accidental they usage the net “almost constantly,” which is 46% successful 2022 compared to 24% successful 2015.

Other Notes About The Survey

Data presented successful this nonfiction is based connected findings from an online survey of 1,316 teens conducted by the Pew Research Center from April 14 to May 4, 2022.

This nonfiction contains a tiny illustration of information disposable successful the implicit study. More details astir the usage of integer technologies by teens are disposable from Pew Research Center.


Featured Image: Rawpixel.com/Shutterstock