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Meta released its latest wide viewed contented study showing what the astir fashionable posts were for the 2nd fractional of 2021.
In addition, the study includes statistic astir contented that tends to beryllium shared, a database of astir fashionable domains, and the astir viewed links, pages, and posts seen by users successful the United States.
Meta is transitioning to a caller methodology for reporting the astir wide viewed content.
For this report, Meta chose to amusement results based connected the aged methodology and the caller approach.
Meta utilized “content views” and “viewers” arsenic the apical metrics for generating the wide viewed contented report.
One of the important changes is updated criteria for links included successful the wide viewed links report. Now, a link volition person to make a preview successful bid to beryllium considered a viewed link.
Widely Viewed Links
Facebook stated the astir wide viewed links reflected the wide interests of Facebook users successful topics specified arsenic humor, culture, and bash it yourself subjects.
That said, according to the caller methodology of the wide viewed links report, 30% of the apical 20 astir wide viewed links were generated done inauthentic behaviour and spam.
Inauthentic behavior is erstwhile users misrepresent themselves oregon artificially boost their contented utilizing tactics specified arsenic aggregate Facebook accounts.
The apical 2 astir wide viewed links, with combined views of 59.3 cardinal views came from the aforesaid website.
In fact, the aforesaid domains accounted for each 30% of the apical links blocked for inauthentic behavior.
The 30% of inauthentic behaviour links managed to make 112.2 Million views earlier Facebook stepped successful and blocked them.
Screenshot Of Top Two Most Widely Viewed Links
Image Credit: Screenshot from transparency.fb.com/data/widely-viewed-content-report/, May 2022.
The non-spam apical 20 database consists of:
- Private YouTube Video
- YouTube Video – Political
- TMZ Article About Bob Saget
- Dot Gov Covid Test Page
- TikTok
- NBC News Article
- BBC News article
- USPS Covid Test Site
- Fox News Detroit Dog Rescue Article
- HuffPost Superbowl Halftime Article
- Offline Parked Domain (ranked #15 with 12.3 cardinal views)
- ComicBook.com article
- BuzzFeedNews article
- ScreenRant article
Most Popular Posts
Meta besides published statistic astir the astir fashionable posts.
- 85.3% of views came from posts shared by people’s friends, from Groups radical had joined, oregon Pages they had followed
- 49.1% Posts from followed friends and people
- 20.5% Posts from joined groups
- 15.7% Posts from followed pages
- 11.7% Posts from unconnected posts
- 3% Other
Most Widely Viewed Posts
Perhaps a commentary connected what passes for amusement successful the 21st century, the astir fashionable station connected Facebook for the 2nd fractional of 2022 was a abbreviated video of a pistillate astatine a sports arena walking up an aisle randomly shoving radical she passed. The station received 68 cardinal views.
Top Post On Facebook
Image Credit: Screenshot from transparency.fb.com/data/widely-viewed-content-report/, May 2022.
The remainder of the astir wide viewed posts were connected a akin train-wreck level of content.
Facebook Transparency Report
The biggest takeaway mightiness beryllium that Facebook is getting amended astatine blocking spam sites if lone 1 tract managed to infiltrate the apical 20 astir wide viewed links.
Or it could beryllium that this 1 tract was really, truly bully astatine inauthentic behaviour and unopen retired the competitors.
It would beryllium absorbing if successful the aboriginal Meta released the apical 100 astir wide viewed links truthful that a bigger representation of what’s going connected astatine Facebook could beryllium viewed.
Top 20 lists similar the ones Meta shared springiness lone a partial presumption and arsenic such, seems to beryllium lone partially transparent.
Citations
Read the Widely Viewed Content Report
Widely Viewed Content Report: What People See connected Facebook
Read the Full Meta Transparency Report
Transparency Report, Second Half 2021
Featured Image: Master1305/Shutterstock
English (US)