Facebook Competitions: What You Need To Know via @sejournal, @kristileilani

1 year ago 201

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To enactment relevant, brands indispensable proceed to prosecute their customers done ads, contests, and different selling strategies.

But what is simply a Facebook competition? How does it work? And wherefore should I care?

Competitions are a large mode to get noticed and build marque awareness. They are fantabulous for getting much likes connected your leafage and successful your radical oregon boosting postulation to your site. They besides supply a amusive accidental to interact with your audience.

Competitions connected Facebook tin impact posting a question oregon challenge, past promoting it to prosecute your followers.

Rewards tin see currency prizes, gifts, oregon adjacent admittance to exclusive events.

But earlier jumping into a competition, determination are immoderate things you should consider. To guarantee your contention is simply a success, cheque retired these adjuvant tips.

1. What Are Facebook’s Official Rules?

Like astir aspects of Facebook, determination are authoritative rules, including rules for each competitions.

However, the rules thin to alteration arsenic caller policies arise, truthful it’s important to cheque them earlier starting a competition. The existent ones include:

Setting Up Your Own Restrictions

When you make a competition, the proprietor of the Facebook Page oregon Group’s occupation is to guarantee they tally decently and lawfully.

This means you person to acceptable up presumption and eligibility requirements which would see the property scope for who tin enactment and the portion for the competition.

So, for example, a marque tin acceptable guidelines that lone radical 18 positive successful the U.S. tin enactment successful the competition.

It besides means that determination request to beryllium wide standards of however the contention volition beryllium run. Such arsenic however and erstwhile the participants volition enactment and person rewards.

Transparency is paramount. It volition guarantee everyone knows however the contention volition run and won’t get your marque successful immoderate sticky situations with Facebook oregon the law.

Create A Statement About Facebook

You volition besides request to notation successful a station oregon merchandise that Facebook is not progressive successful the contention successful immoderate way. And that the marque itself is successful complaint and liable for the competition.

The participants besides request to hold to these terms. So, it’s your occupation to get the participants to consent to these presumption earlier participating.

Restrictions To Where You Can Post About The Campaign

Only authoritative Facebook Pages, Groups, oregon Events tin beryllium utilized arsenic platforms to beforehand a competition.

A marque can’t promote its squad oregon different participants to promote, tag, oregon stock the contention connected their idiosyncratic Timelines.

People tin find this arsenic a spammy mode to beforehand a contention anyway, truthful this shouldn’t interaction promoting your competition.

Understanding Who’s Involved

Unfortunately, you are connected your ain and successful complaint of moving a run connected Facebook. So, Facebook can’t get progressive if issues arise; it’s your occupation to negociate immoderate imaginable problems.

2. What Objectives Do You Want To Achieve?

Now that you cognize the rules, it’s clip to acceptable your goals for the competition.

There are galore objectives you tin prime for a Facebook competition.

Some of them include:

Increasing likes oregon followers.
Getting postulation from different pages.
Building engagement
Promoting a merchandise oregon service.

If you privation to summation the fig of likes you person for posts and usage a contention to assistance with this, past you request to station regularly and interact with users.

To physique engagement, you should inquire questions to your participants and reply immoderate responses they give.

Additionally, if you privation to beforehand a merchandise oregon service, you should usage promotion tools similar Facebook ads.

Generally, the main objectives of immoderate Facebook contention are to summation engagement and summation followers.

If you privation to execute higher engagement rates, you request to make a contention wherever participants consciousness similar they person thing to gain.

This could mean giving distant prizes to prime participants aft encouraging them to enactment connected your societal media pages oregon directing them backmost to your website to motion up for your email subscription.

This helps you get much progressive leads portion besides generating engagement.

Tracking Your Competition

As you would acceptable goals for different societal media campaigns, selecting circumstantial and measurable objectives is paramount. This way, you tin way the occurrence of the campaign.

Putting unneurotic a mates of key show indicators (KPIs) tin assistance pass your promotional strategy for your Facebook competition.

It’s besides incredibly important to acceptable a docket to show Facebook promotion analytics regularly.

Promote Your Competition

For your contention to summation traction, you request to leverage your selling efforts.

Whether your contention is tally solely connected Facebook oregon you’re utilizing it crossed aggregate platforms, it’s important to deed each areas wherever your customers travel you.

Either nonstop them backmost to Facebook to enactment oregon beryllium wide astir however and wherever they tin participate the contention connected different platforms, specified arsenic your website.

Also, depending connected your marque goals for the competition, it whitethorn beryllium worthy boosting it arsenic a paid Facebook post.

You tin besides customize your run by creating unsocial hashtags. This volition assistance participants subordinate a station with your contention to punctual them to participate if they haven’t done truthful already oregon reignite their excitement astir imaginable prizes.

In addition, retrieve to found a acceptable docket for erstwhile and however you volition station astir your contention passim its duration.

Do You Need An App For Your Competition?

Using a third-party app to tally your contention removes a batch of the headache associated with moving a promotion but besides has immoderate drawbacks.

For example, they whitethorn not connection immoderate further functionality beyond what your squad tin manage.

Also, if you program connected promoting done Facebook ads, you’ll request to wage separately for each run (which could get expensive).

And finally, these apps aren’t usually designed to enactment connected mobile devices, truthful you won’t beryllium capable to entree them easy from a smartphone oregon tablet.

3. Who Is The Audience You Want To Enter?

With your objectives and rules established, it’s clip to determine who you privation to get progressive successful your competition. It’s indispensable to tailor your contention to your people audience.

What bash you deliberation your people assemblage wants? Do you person a caller merchandise oregon merchandise enactment coming retired soon? Then possibly you tin acquisition a mates of participants immoderate of these products.

Or possibly determination is simply a merchandise that is mostly sold out. Then a mates of fortunate winners tin person this elusive good.

You could besides make a constricted variation merchandise specifically for the competition. This way, much radical volition get excited to participate, truthful they don’t miss retired connected this one-time offer.

Figuring retired what your assemblage wants astir tin assistance amended the occurrence of your competition. Choose a prize that appeals to your perfect customers. You privation your participants to beryllium excited erstwhile they yet get their gift.

Finally, deliberation cautiously astir however you’re reaching your people audience.

Will they respond positively to however you program to beforehand your competition? Are you offering capable prizes for the benignant of pursuing you person connected Facebook oregon crossed societal media?

4. What Type Of Competition Do You Choose?

A Facebook contention requires a batch of planning. Before starting immoderate Facebook competition, you request to determine however overmuch effort and wealth you privation to enactment into the competition.

Such arsenic however overmuch wealth you privation to walk connected Facebook ads and different promotional activities, arsenic good arsenic what prizes you privation to springiness distant and however galore prizes you’re consenting to offer. Then it’ll beryllium easier to prime what benignant of contention would enactment best.

Three accepted competitions see giveaways, sweepstakes, and contests. Each has antithetic rules.

If you program to tally a giveaway, you should see limiting however galore products you springiness away. Usually, with a giveaway, a acceptable fig of the radical who enactment archetypal person a prize.

A sweepstake is much of a lottery wherever you would prime a definite fig of participants from the propulsion of participants that participate the contention implicit a play of time.

And a contention would person much circumstantial criteria that the participants request to follow, and past the participant(s) who champion travel the criteria would win. Such arsenic a representation contest.

How Long Will The Competition Run?

If you privation to tally a contention connected Facebook, past you should cognize however agelong the contention volition last. The emblematic duration is 1 month.

However, immoderate competitions whitethorn beryllium unfastened longer if you person the fund and clip oregon definite semipermanent goals for that competition.

Some competitions extremity erstwhile they scope a definite fig of entries, portion others proceed until a circumstantial date.

5. How Will You Follow Up With Participants?

It’s important to pass however you volition travel up with your participants to fto them cognize who won the competition.

This way, you won’t make immoderate unnecessary upsetness oregon miscommunicate astir erstwhile the prizes volition spell out. You don’t privation to discarded each your hard enactment by ending the contention connected a sour note.

Here are immoderate tips connected however you tin travel up with participants aft the contention ends:

Announce the extremity of the contention and convey everyone for participating.
Make a enactment of the winners’ names and nonstop them a connection with the accusation astir however and erstwhile they volition person the prize.
Finally, don’t hide to cheque periodically to spot what caller messages oregon comments they leave.

Takeaways

Facebook competitions are a amusive mode to promote your company, brand, product, service, oregon cause.

Also, they are a large mode to physique a assemblage astir your marque and get feedback from followers.

They’re escaped to enter, casual to acceptable up, and amusive to watch. So, if you privation to physique a assemblage astir your merchandise oregon service, effort creating a Facebook competition.

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