Expert Tips for Digital Marketing Success in 2022

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2009376107 Expert Tips for Digital Marketing Success successful  2022 Vizion Interactive

In 2020 and 2021, the planetary COVID-19 pandemic importantly impacted astir each facet of the economy, from disrupting proviso chains and reducing user assurance to causing wide closures and layoffs. To face the challenges of this unpredictable, high-pressure situation and proceed operating successfully, concern owners person been forced to beryllium agile. For many, this meant implementing bold, innovative tactics. Companies crossed the satellite rapidly shifted to integer channels, established ecommerce stores, experimented with caller selling strategies, invested successful probe and technology, and automated accumulation tasks.

Adopting caller product, business, and operating models allowed these companies to not lone past but thrive. Those unopposed to innovation solidified their brands, expanded their online presence, and recovered caller ways to prosecute and person prospects. They made their companies much efficient, achieved higher solution rates for lawsuit issues, and saved millions of dollars successful the process. Ultimately, the benignant of advancement that would usually instrumentality decades was made successful lone 2 years. As we statesman 2022, this inclination of exponential maturation shows nary signs of slowing down. Consumer request for online goods and services has ne'er been higher, yet companies study that they were capable to digitize their activities 20 to 25 times faster than they thought possible.

Entering a caller twelvemonth filled with uncertainty whitethorn look intimidating, but you tin instrumentality definite steps present to guarantee you are positioned to instrumentality afloat vantage of increasing opportunities. In fact, researchers from McKinsey Global Institute recovered that businesses person the imaginable to accelerate their yearly productivity maturation by one percent betwixt present and 2024. Remarkably, this imaginable maturation is adjacent higher than pre-pandemic rates.

Expert Tips for Digital Marketing Success

With the adept proposal below, you tin enactment apprised of cutting-edge integer selling trends and trade fresh, applicable contented that engages and converts your audience. In 2022, our experts are:

  1. Prioritizing Videos, Audio, and Short Form Content

Recent probe shows that 80% of consumers similar to ticker video alternatively than speechmaking written posts. Another 54% of consumers privation to spot much video contented from brands they enactment successful the upcoming year. In 2022, experts study that the mean idiosyncratic volition walk 100 minutes each time watching online videos—this translates to astir one cardinal videos per second, chiefly connected YouTube, TikTok, and Twitch. Marketers who utilize video ads connected landing pages tin summation conversion rates by astir 80% and summation gross 49% faster than sites without video.

Podcasts person besides experienced a surge successful popularity arsenic much users devour contented from home. There are presently implicit 2 million podcasts streaming successful the US, and the mean user listens to astir 8 podcasts per week. Data collected by Edison Research and Triton Digital shows that 162 million US citizens aged 13 and older person listened to a podcast, up from 11 cardinal successful 2006.

Mark Jackson

President & CEO, Vizion Interactive, LinkedIn

“I deliberation video contented is lone going to go much important to B2B entities. Finding a mode to archer your communicative successful 15-30 2nd dependable bites volition beryllium an effectual mode to scope an assemblage which is inundated with messages passim each and each day.”

Logan Mallory

Vice President, Motivosity, LinkedIn

“Our 2022 selling strategy volition person an accrued absorption connected utilizing video to thrust engagement, some successful advertizing and our societal media strategy. We’re besides readying connected moving much intimately with HR to make contented that tin beryllium utilized successful the hiring process, similar explainer videos, TikToks, and different societal media posts.”

Angela Hawkins

Marketing Director, Voices, LinkedIn

“With the emergence of audio-first societal platforms and the ever-growing popularity of podcasts arsenic the go-to for news, storytelling, nonrecreational tips, idiosyncratic coaching, and more, not including audio arsenic an limb of your selling strategy would beryllium a mistake going into the caller year. These audio-focused tools let your assemblage to link with your marque authentically and successful ways not afforded by solely accepted ocular marketing.”

Sera Chern

Director of Marketing & Development, Virtudesk, LinkedIn

“In the twelvemonth 2022, our selling strategy volition absorption much connected creating short-form content. This is due to the fact that we noticed a inclination successful societal media wherever astir radical privation to digest accusation accelerated owed to their engaged schedules. Next month, we are readying to adhd concern podcasts and abbreviated audio clips to our contented and volition proceed doing this until adjacent twelvemonth if we get bully results.”

Marc Bromhall

Chief Marketing Officer, Surf Gear Lab

“We’re going to beryllium spending the aforesaid arsenic erstwhile years (in enactment with inflation) but allocating much fund to integer channels. [Our strategy will] beryllium a batch much focused connected integer channels, specifically TikTok and Instagram wherever we tin leverage the powerfulness of abbreviated videos and influencers.”

  1. Holding Online Events, Demos, and Product Launches

Over the past fewer years, galore companies were forced to cancel unrecorded events, demos, and merchandise launches owed to wide lockdowns. Even though aggregate factors volition let radical to be in-person events passim 2022, the convenience and accessibility of integer experiences has transformed lawsuit planning. A 2021 survey of implicit 8,000 marketers crossed the globe recovered that 40% of events are organized arsenic virtual events successful 2022, an summation of 35% from 2020. 20% of worldwide commercialized shows volition beryllium organized arsenic virtual events, and 37% of marketers successful the US are primed to summation their virtual lawsuit spending.

Ruben Gamez

Founder & CEO, SignWell, LinkedIn

“Investing successful online events specified arsenic webinars and merchandise launches seems the astir effectual mode to scope retired to existing clients and imaginable caller ones. Another strategy volition beryllium to straight stitchery information connected the assemblage attending the event, which tin beryllium utilized to make user profiles to merchantability products straight to them. This volition assistance physique a stronger narration with the audience.”

Christen Costa

CEO, Gadget Review

“We judge live-streamed tech demos tin beryllium a large standout, particularly if we’re demoing immoderate of the newest tech. People acquisition immoderate level of FOMO erstwhile they spot a broadcast is live, and they privation to tune successful conscionable to marque definite they aren’t missing thing interesting.”

  1. Directly Communicating with Customers

Consumers admit that they are surviving their lives precise otherwise now, and their expectations for interactions with businesses person changed dramatically arsenic a result. In general, galore consumers consciousness much susceptible than ever, and this has led them to beryllium much thoughtful and selective successful their purchasing decisions. In 2022, consumers privation wide communication, a customized experience, and interactions that are arsenic effortless arsenic possible. Promptly respond to reviews—both affirmative and negative—to amusement that you attraction astir their feedback and volition enactment to support them happy.

Providing customers with the individualized attraction they crave and demonstrating that you recognize their unsocial needs, preferences, and circumstances is important for making them consciousness valued. Even much importantly, you’ll beryllium giving them backmost a much-needed consciousness of control.

Alex Kus

Chief Marketing Officer, Buddy

“The main must-do successful our selling efforts successful 2022 volition beryllium to absorption connected nonstop connection with our lawsuit base. Going to wherever our clients spell (like developer hubs) and speaking to them successful an honest, jargon-free, and mutually intelligible mode saves a large woody of budget. So agelong arsenic we cognize what we’re talking about, it means our outreach is that overmuch much effective.”

Mike Nemeroff

Co-Founder & CEO, Rush Order Tees, LinkedIn

“In 2022, it’s each astir reviews, reviews, reviews. We’ve recovered that since the pandemic, the prime and quantity of reviews and feedback has increased. People person much clip to stock their thoughts, which is simply a boon if you’re acceptable to facilitate their comments. More reviews are coming 1 mode oregon another, truthful beryllium ready!”

  1. Demonstrating Brand Voice and Values to Gain Loyalty

A affirmative estimation has ever been indispensable for businesses hoping to pull prospects, person them into paying customers, and clasp their loyalty. However, today’s consumers fertile integrity arsenic the fig 1 origin erstwhile deciding whether to interact with a brand. 80% of people similar to bargain from brands with beliefs and values that align with their own, and 56% accidental that the company’s motivation and situation practices are important for securing their business.

Brands indispensable instrumentality societal and ethical responsibilities seriously, contiguous a trustworthy dependable successful their selling material, and amusement a beardown committedness to improving their section communities. Not lone are consumers gravitating towards ethical retailers, but 90% are consenting to wage much for their offerings.

Christian Nicolini

Vice President of Marketing, Adit, LinkedIn

“Cohesive branding with a strong, engaging marque dependable and connection to prosecute and incentivize a idiosyncratic is important for a palmy request acquisition plan. Ask yourself: ‘Can my assemblage admit my branding if I removed my logo?’ If the reply is no, your branding is not beardown capable to bushed your contention oregon permission a lasting impression.”

Kashif Naqshbandi

Chief Marketing Office, Frank Recruitment Group

“People are funny successful much than conscionable your merchandise oregon work now—they privation to beryllium emotionally invested successful your story. Do your values bespeak theirs? Do you align with them and wherever they privation to be? Is your brand’s integer footprint spotless, and is determination a level of lawsuit work that’s truthful precocious it turns your customers into advocates who bash your enactment for you?”

Jeff Meeks

Vice President of Sales and Marketing, EnergyFit, LinkedIn

“Quite simply, occurrence successful 2022 means being SEO-conscious and highly contiguous connected societal media platforms. Additionally, societal consciousness and authenticity person go much and much important. The quality to [touch on] these areas wrong your selling level volition vastly lend to your success.”

Leszek

Head of Marketing, Passport Photo Online

“Gaining backlinks from the champion websites to beryllium to Google that our website matters volition not beryllium the superior nonsubjective of immoderate marketer anymore. They volition strive to summation customers’ loyalty. Only a invaluable online beingness with contented that generates their links volition marque a difference.”

  1. Making Offerings More Affordable and Accessible

Within the past 2 years, user purchasing patterns person shifted from discretionary spending to buying the essentials and rebuilding their fiscal information nets. With 49% of consumers emphasizing redeeming alternatively than spending, this poses a sizable situation for companies that are trying to scope and person caller customers. Implementing strategies similar outgo plans, exclusive discount programs, and different incentives tin promote customers who are connected the obstruction to marque the concern successful your offerings. Improving accessibility and removing unnecessary obstacles drives sales, strengthens your reputation, and increases marque loyalty.

Ben Wallington

CEO, Designerwear, LinkedIn

“Offer outgo plans to person your customers. Here’s what you person to origin in—people whitethorn haves little to walk present than earlier Covid. Businesses person failed, jobs person been mislaid and aesculapian bills person racked up. Offering a outgo program means you adjacent the merchantability arsenic opposed to the customers walking distant due to the fact that they cannot spend you.”

Jeff Moriarty

Marketing Manager, Tanzanite Jewelry Designs

“In 2021, the concern launched a financing enactment to the ecommerce website. Customers tin present acquisition items and wage implicit weeks/months alternatively of instantly done their recognition paper oregon PayPal. One unsocial astonishment is that the concern has seen this outgo enactment being utilized connected orders of little than $100 (small items), which tells you that immoderate retailer could instrumentality vantage of this service, nary substance the mean sale.”

Stephen Curry

Owner, CocoSign, LinkedIn

“In 2022, I would similar to tally exclusive deals and offers arsenic businesses statesman to reopen. It volition beryllium a top-notch mode to get radical funny successful arriving by providing specified bonzer income deals oregon promotions. This strategy volition beryllium antithetic from erstwhile years arsenic I supply lucrative discounts and freebies for incentivizing customers.”

  1. Incorporating New Marketing Strategies

As companies juggle in-person transactions and online channels, they person had to re-think oregon wholly alteration their selling strategies to scope prospects with the champion imaginable experience. Looking guardant to the upcoming year, it is nary longer capable to support doing things conscionable due to the fact that “that’s the mode we’ve ever done it”—keeping up with the contention means continuously improving your strategies.

76% of customers expect ecommerce services, truthful if you don’t person an online store acceptable up, present is the clip to bash so—regardless of your niche. Set clear, actionable goals, found a coagulated selling run astir these goals, and usage analytics and reporting to support way of your progress. Then, find which tactics are moving well, place immoderate weaknesses, and incorporated caller strategies with the top imaginable for a coagulated 2022.

Brian Donovan

CEO, Timeshatter

“Our institution is readying to absorption much connected contented selling arsenic a mode to unafraid caller leads alternatively of paid advertising. Our smaller contented selling efforts person been overmuch much successful. We program to halt paid advertizing altogether and usage the wealth saved from that to assistance with contented creation.”

Nick Burgess

Vice President of Brand Marketing, Truist, LinkedIn

“I’d personally urge Native Advertising arsenic your adjacent investigating ground. We began that this twelvemonth and person seen results we would person ne'er believed.”

Jeremy Yamaguchi

CEO, Lawn Love

“We’ll beryllium pursuing PPC section ads much aggressively successful 2022. We privation to deed the crushed moving with that and truly marque the astir of radical utilizing section hunt again.”

Jessica Chase

Sales & Marketing Manager, Premier Title Loans

“We volition not repetition past year’s mistake by sticking to in-store buying and alternatively crook our concern into an online retail store. To marque 2022 a palmy twelvemonth for us, we are going to instrumentality the pursuing methods: online transactions and inclusion of debit/credit cards arsenic outgo options, tech to enactment our contented and products, shifting to implicit digitization, and focusing connected information analysis.”

Liz Raad

Co-Founder, eBusiness Institute, LinkedIn

“Since Chrome is ending third-party cookies by 2022, zero-party information volition beryllium our focus—quizzes, surveys, and different aspects successful the interactive conception of our website. Basically, trying to recognize the consumers without tracking their activities connected the web and with their wholehearted consent.”

  1. Experimenting with AI and Automation

 Competing successful a fast-paced integer situation requires a precocious level of customization, attraction to detail, and operational efficiency. Today’s artificial quality (AI) technologies tin supply superior returns for businesses, from amended knowing prospects and giving them the champion lawsuit acquisition to streamlining ecommerce and improving fiscal performance.

In a McKinsey Global Survey of concern owners conducted successful 2021, 57% of respondents from emerging economies person adopted AI successful astatine slightest 1 concern function, up from 45% successful 2020. 27% study that astatine slightest 5% of their net earlier involvement and taxes were attributable to AI, and astir two-thirds accidental they program to proceed expanding their concern implicit the adjacent 3 years. Invest successful technologies that tin beryllium deployed successful a fewer months, specified arsenic cloud-based information platforms and exertion programming interfaces (APIs).

Bryan Andrejko

Director of Digital Marketing, Ace Handyman Services, LinkedIn

“Automation and AI proceed to beryllium a precedence and focus. While this inclination isn’t new, it continues to go much prevalent each year. Google hasn’t been shy astir their tendency astir this propulsion to automation either. Becoming much acquainted with automation and however it tin payment your campaigns and accounts is wise.”

Scott Spivack

Marketing Director, United Medical Credit, LinkedIn

“In 2022, we program connected enhancing our absorption connected AI SEO. We’ll slope connected automation to streamline repetitive tasks and springiness wings to our selling efforts. The matrimony of AI and SEO equips america with the quality to amended information postulation practices and service a larger acceptable of customers wrong a constricted bracket of time.”

Key Takeaway for 2022 – Build Strategic Resilience

Reframe your circumstances arsenic an accidental to accommodate and thrive alternatively than a situation oregon an obstacle to overcome. While galore things person changed since the onset of the pandemic, 1 happening remains the same—you request to enactment informed truthful you tin scope imaginable customers and springiness them what they want. Collect information connected your audience, find the types of media they prefer, conscionable them connected the channels they frequent, and present high-quality contented that engages and converts. By cautiously monitoring the show of your integer selling strategy and obtaining feedback from your customers, you tin efficaciously accommodate to an ever-evolving market.

Developing strategical resilience successful the look of inevitable changes requires you to deliberation beyond simply navigating the existent uncertainties. You indispensable hole for the aboriginal by staying abreast of the latest trends. Then, coordinate the tactics, tools, and technologies you request to prehend opportunities arsenic they arise. A forward-thinking selling outlook enhances the worth of your concern present and ensures you tin look stronger for semipermanent occurrence successful the future. If you privation to conscionable your goals and enactment 1 measurement up of the competition, footwear disconnected the caller twelvemonth by investing successful a comprehensive, data-driven integer selling strategy.