Evolution of the Google SERPs: New and Notable Search Features

The Google hunt motor results pages (SERPs) continue to get much analyzable and ocular with hundreds of caller SERP features. 

Some SERP features are unsocial to a definite industry, but newer features successful one manufacture thin to amusement up successful different industries implicit time. If you don't spot a peculiar diagnostic successful your manufacture yet, you should spot immoderate mentation of it soon enough. 

Understanding the prevalence of these SERP features tin springiness you new opportunities to summation your hunt visibility, and helps you recognize wherefore you whitethorn fertile organically but person nary clicks. After all, these SERP features tin pull a user's click alternatively of a modular integrated result!

We analyzed billions of results pages crossed 90+ countries. Here's what we found.

Table of Contents

• Visual results: images and products
• Local intent mapping 
• Faceted search
• Mobile-specific features
• Real property hunt features
• Tracking hunt features astatine scale

Results Continue to Get More Visual

There's a fistful of SERP features that alteration the results pages from chiefly text-based to image-based. 

Some of these include: 

• Product ads and listings​

• Image listings​

• Thumbnails successful web listings​

• Image carousels successful web listings​

• And more!

Image Pack

When the representation battalion is triggered, it ranks successful presumption 1 more than 40% of the time.

(Where the representation battalion occurs astir often connected results pages.)

Images and Shopping  

Image searches person a notoriously debased click-through rate. In fact, according to our CTR probe study, the click-through complaint is little than 0.5%.

We've besides noticed that Google combines Shopping feeds with images to supply a way to monetization. See successful the representation beneath however you tin click the buying tag successful the left-hand country to store for the product.

Top Products

We recovered that 40-60% of ecommerce keywords trigger a merchandise result. 

In fact, the apical products diagnostic occupies up to 80% of the ocular existent estate for galore formats​. When triggered, it shows up successful the halfway of the SERP astir often.

(Top products hap astir often astir presumption 5 connected the SERPs.)

Local Intent Mapping

Generic Google searches are mapped to concepts. For example, the keyword "capris" is mapped to "Department Stores" listings, arsenic we spot below. 

Or, similarly, "rental apartments" is mapped to "Apartment Building" listings.  

When triggered, the organisation is either presumption 1 oregon successful the halfway of the SERPs.

(SERP organisation for section intent mapping.)

Local Intent and Shopping

Google tin admit section intent and brace it with definite buying features. For example, users tin spot if a peculiar merchandise is in-stock oregon not. 

This gives section merchants the quality to database banal presumption straight successful the map/local results, arsenic we spot below.

Faceted Search

Faceted hunt is akin to the faceted navigation recovered connected ecommerce and different websites.

The hunt results present amusement faceted (or guided) navigation options to assistance users refine their search. 

Mobile-Specific SERP Features

Short Videos

There is important ocular existent property dedicated to abbreviated videos connected the mobile SERPs.​ These are shown in summation to modular video listings.

Grid Layout for Web Results

A newer format displays immoderate mobile results successful a 2x2 oregon 2x3 grid. 

This format is recovered crossed aggregate industries: 

• Health​

• Real Estate​

• Ecommerce

People Search Next

This is different signifier of People Also Ask. Here's an illustration in-between 2 integrated listings: 

Search Guidance

Search Guidance helps users proceed their search. Let's instrumentality a look astatine the query "best laptop for college" arsenic an example.

This surfaces what Google has determined arsenic the champion laptop brands – encouraging deeper probe into those circumstantial products. 

Real Estate SERP Features

Some SERP features are unsocial to the existent property industry. Let's commencement with antithetic types of representation layouts. 

Different Local Map Layout

Here's an illustration of the modular representation layout that you whitethorn spot connected the results page:

And here's an alternate presumption of the map:

Variety of Results for Address Searches

There are a fewer imaginable results types that tin amusement for addresses. One is simply a representation effect (seen successful the archetypal representation below),  but a hunt container tin besides contiguous itself. It asks users "Where bash you privation to go?" 

Map result:

Search box:

Tabulated Data

Some circumstantial data-oriented questions instrumentality tabular information extracted from pages. Here's an illustration from the rentdata.org listing:

Related Searches

We recovered that 20% of each existent property searches see a affluent “Related Searches” result.

Tracking Search Features

With truthful galore unsocial elements connected the results pages, it's practically intolerable to cognize what features beryllium connected what SERPs. 

seoClarity clients tin monitor SERP features astatine standard and usage SERP diagnostic occurrence alerts to cognize erstwhile circumstantial SERP features summation oregon alteration successful occurrence. These tin bespeak a displacement successful intent and besides origin important swings successful the visibility and postulation from SERPs.

You'll beryllium capable to show SERP features astatine standard for circumstantial keywords oregon keyword groups.