E-E-A-T Checklist for SEO (EEAT Audit)

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Updated: April 20, 2024.

Free EEAT checklist (EEAT audit template) to assistance you audit your website successful presumption of E-E-A-T/YMYL/Helpful Content/Google Quality template coming soon.

EEAT Checklist, EEAT Audit, EEAT SEO Audit, EEAT SEO Checklist

Does your tract person each it needs erstwhile it comes to E-E-A-T/YMYL, Google Helpful Content, and wide understood Google quality?

A escaped 76-point Google Quality Audit Template (worth $500) volition beryllium disposable exclusively for subscribers of my SEO newsletter successful aboriginal May 2024.

All you request to bash to get it is subscribe to my SEO newsletter.

I created this audit template based connected Google’s ain guidance and documentation around:

✅ Helpful Content
✅ E-E-A-T/YMYL pages
✅ Core Algorithm Updates

While it’s hard to afloat quantify Google’s much qualitative proposal astir these topics, I did my champion to supply wide and actionable assessments.

I translated this into 76 yes/no questions you tin usage to audit your ain website oregon your clients’ sites.

Don’t miss out! This is an exclusive connection for my subscribers only.

About my EEAT checklist (EEAT audit)

This EEAT SEO Audit assesses your website against cardinal factors successful Google’s hunt algorithms, including the Helpful Content System, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and Core Algorithm Updates.

The audit evaluates:

  1. Google Helpful Content System: Focuses connected original, user-focused content, utilizing instrumentality learning to measure usefulness, relevance, and value.
  2. E-E-A-T: Outlined successful Google’s Search Quality Rater Guidelines, it measures contented credibility and worth crossed 4 elements: Experience, Expertise, Authoritativeness, and Trustworthiness. While not a nonstop ranking factor, it’s important for SEO.
  3. YMYL (Your Money oregon Your Life): Content that importantly impacts health, fiscal stability, safety, oregon welfare. Google gives much value to beardown E-E-A-T contented successful these areas.
  4. Google Core Algorithm Updates: Broad changes made periodically to amended contented appraisal and ranking. These updates tin impact leafage show but don’t people circumstantial pages oregon sites.

Improving successful 1 class tin payment all, arsenic determination is important overlap among these factors.

EEAT SEO Audit Format and Scoring

The audit consists of YES/NO questions, each uniquely categorized but often overlapping aggregate areas.

Answers successful greenish bespeak compliance, with recommendations and explanations provided for immoderate gaps.

Each ‘Yes’ earns a point, with up to 76 points available. A last people summary volition outline strengths and betterment areas.

Be alert that changes whitethorn instrumentality clip and effort, with results perchance disposable aft Google’s reevaluations oregon updates.

Here is simply a preview of the template:

EEAT checklist

EEAT Checklist FAQs (Frequently Asked Questions)

Here are the astir often asked questions astir my EEAT audit for SEO.

What is an EEAT audit and however tin it assistance amended my website’s SEO?

An EEAT audit is simply a broad valuation of your website based connected Google’s cardinal prime factors – Experience, Expertise, Authoritativeness, and Trustworthiness. It helps place areas for betterment to boost your site’s alignment with Google’s standards and heighten SEO performance.

What factors does an EEAT SEO checklist typically cover?

An EEAT SEO checklist assesses your tract against criteria similar the Helpful Content System, E-E-A-T signals, YMYL contented standards, idiosyncratic experience, contented quality, and more. It provides a thorough investigation of wherever your tract stands successful presumption of Google’s halfway ranking factors.

How often should I behaviour an EEAT audit connected my website? 

 It’s recommended to behaviour an EEAT audit astatine slightest each 6 months, oregon aft important changes to your website. You should besides tally an audit pursuing large Google algorithm updates to place imaginable issues and opportunities.

Can utilizing an EEAT SEO audit template truly marque a quality successful my Google rankings?

Yes, utilizing an EEAT audit template tin assistance you methodically measure and amended your website’s prime and relevance successful Google’s eyes. By addressing the issues uncovered and optimizing based connected the recommendations, you tin perchance boost your rankings and integrated hunt performance.

What are immoderate cardinal elements of Google’s Helpful Content strategy that an EEAT audit looks at?

An EEAT audit assesses your content’s compliance with the Helpful Content strategy by looking astatine factors similar originality, user-focus, substantive value, wide authorship, and genuine expertise. It checks if your contented serves visitors’ interests alternatively than conscionable trying to fertile connected hunt engines.

How does an EEAT checklist measure a website’s experience, expertise, authoritativeness and trustworthiness?

An EEAT checklist evaluates your site’s E-E-A-T by looking astatine criteria specified arsenic writer credentials, citations from authoritative sources, domain expertise, transparency astir authors and tract owner, idiosyncratic reviews and feedback, outer reputation, and more. It provides a multi-faceted presumption of your site’s perceived E-E-A-T.

What benignant of contented is considered YMYL (Your Money oregon Your Life) that an EEAT SEO audit pays peculiar attraction to?

YMYL contented covers topics that tin importantly interaction users’ health, fiscal stability, safety, oregon well-being. This includes aesculapian advice, ineligible information, fiscal guidance, and different high-stakes topics. An EEAT audit places other scrutiny connected YMYL contented to guarantee it meets higher prime and E-E-A-T standards.

How tin I archer if my website has been impacted by a Google Core Algorithm Update based connected an EEAT audit?

An EEAT audit tin uncover issues that align with what Google targets successful its Core Algorithm Updates, specified arsenic bladed content, deficiency of E-E-A-T, mediocre idiosyncratic experience, and others. If your audit uncovers galore specified issues pursuing a notable driblet successful rankings/traffic aft a Core Update, it apt indicates your tract was impacted.

Will improving my website’s EEAT people assistance it retrieve from a Google Core Update hit?

While determination are nary guarantees, improving your website’s EEAT people tin assistance it amended align with Google’s prime standards and perchance retrieve from a Core Update hit. Focus connected addressing the cardinal issues flagged successful your EEAT audit and providing high-quality, user-focused content.

What are immoderate communal issues an EEAT SEO checklist uncovers connected websites?

Some communal issues revealed by EEAT SEO checklists see bladed oregon low-quality content, deficiency of writer expertise oregon credentials, mediocre idiosyncratic experience, non-original oregon AI-generated content, inadequate citations and outer references, and misalignment with Google’s Helpful Content system.

How is the scoring typically done erstwhile utilizing an EEAT audit template?

EEAT audit templates usually person a bid of yes/no questions spanning assorted categories. Each “yes” earns a point, and the full points are tallied to supply an wide EEAT score. The people highlights strengths and weaknesses and comes with recommendations for improvement.

After doing an EEAT audit, what should beryllium my archetypal priorities to hole connected my website? 

Your archetypal priorities should beryllium to code the large issues flagged successful your EEAT audit, particularly those related to contented quality, E-E-A-T signals, and idiosyncratic experience. Prioritize fixing bladed content, improving writer expertise and credibility, and ensuring your contented aligns with the Helpful Content system.

Do I request peculiar method skills to spell done an EEAT SEO checklist myself? 

No, you don’t request peculiar method skills to usage an EEAT SEO checklist. Most checklists are designed to beryllium user-friendly and supply wide guidance connected however to measure each factor. However, immoderate basal knowing of SEO and Google’s prime guidelines volition assistance you amended construe the results.

How factual and actionable are the recommendations an EEAT audit provides?

A well-designed EEAT audit template should supply specific, actionable recommendations for each contented identified. It should connection wide guidance connected what needs to beryllium fixed oregon improved, on with examples and champion practices to follow.

Can an EEAT audit place imaginable issues earlier my tract gets negatively impacted by a Core Update? 

Yes, conducting regular EEAT audits tin assistance you proactively place and code prime issues earlier they perchance trigger a antagonistic interaction from a Core Update. By staying connected apical of Google’s evolving standards, you tin support a high-quality website that’s little susceptible to algorithm hits.

How overmuch overlap is determination betwixt the assorted factors an EEAT SEO audit looks at?

There is important overlap betwixt the factors assessed successful an EEAT audit, arsenic they are each interrelated aspects of Google’s holistic attack to evaluating website quality. Improvements successful 1 country often person a affirmative interaction connected others, creating a virtuous rhythm of wide prime enhancement.

Will making the changes from an EEAT checklist supply contiguous SEO benefits?

While immoderate EEAT improvements whitethorn output speedy wins, astir changes necessitate clip and accordant effort to afloat manifest successful your hunt rankings. Google periodically reassesses tract quality, truthful the affirmative interaction of your changes whitethorn beryllium gradual and much noticeable aft Core Updates oregon large algorithm refinements.

Can an EEAT audit besides assistance amended the idiosyncratic acquisition and trustworthiness of my website for visitors?

Absolutely. Many of the factors evaluated successful an EEAT audit, specified arsenic contented quality, tract navigation, writer transparency, and mobile-friendliness, straight interaction idiosyncratic acquisition and perceived trustworthiness. By optimizing for EEAT, you inherently make a better, much reliable tract for your visitors.

Are determination immoderate speedy wins an EEAT SEO checklist tin uncover to boost my site’s prime and rankings? 

While astir EEAT improvements necessitate accordant effort, immoderate speedy wins whitethorn see fixing breached links, improving tract speed, updating writer bios, adding wide interaction information, and ensuring contented accuracy and freshness. An EEAT audit tin item specified easy-to-implement opportunities.

How tin I get my hands connected a broad EEAT audit template to measure my ain website?

You tin find a broad 76-point EEAT audit template by subscribing to my SEO newsletter. This exclusive template, worthy $500, volition beryllium disposable for escaped to his subscribers successful aboriginal May 2024. Don’t miss retired connected this invaluable assets to measure and amended your website’s EEAT and wide prime successful Google’s eyes.