ARTICLE AD BOX
DuckDuckGo celebrates a milestone of 100 cardinal full searches, but the hunt engine’s year-over-year maturation is slowing down.
In an announcement connected Twitter, DuckDuckGo highlights the information it deed 100 cardinal private searches, noting:
- Your hunt past wasn’t a information point
- What you searched for stays with you
- Users admit their close to privateness and chose to usage it
Thanks to you, we've deed 100 cardinal each clip backstage searches! https://t.co/qlSaz4j9ZH
That's 100B times:
• Your hunt past wasn't a information point
• What you searched (like feline memes) was your concern & lone yours
• You recognized your close to privateness & chose it!🤗 pic.twitter.com/HyvMOBK26E
— DuckDuckGo (@DuckDuckGo) January 13, 2022
If you excavation into the numbers, however, it’s evident the selling constituent of the backstage hunt motor is losing its appeal.
DuckDuckGo’s mean regular hunt measurement grew 17% from January 2021 to January 2022.
That’s the slowest complaint of maturation for DuckDuckGo successful the past 5 years, and a steep driblet from the maturation it experienced successful 2019 to 2020.
From January 2019 to January 2020, DuckDuckGo’s mean regular hunt measurement grew 52%.
In the years earlier that it was hitting implicit 60% growth.
Here’s a breakdown of DuckDuckGo’s maturation successful regular searches:
- January 2021 to January 2022 – 17% increase
- January 2019 to January 2020 – 52% increase
- January 2018 to January 2019 – 62% increase
- January 2017 to January 2018 – 61% increase
- January 2016 to January 2017 – 30% increase
At the precise least, DuckDuckGo sustained the maturation it achieved from 2019 to 2020 and accrued it by a tiny margin.
That’s a affirmative happening compared to a year-over-year alteration successful regular hunt volume.
More Evidence Of DuckDuckGo’s Waning Popularity
Last January, each signs were pointing to DuckDuckGo’s popularity increasing similar ne'er before.
Not lone was hunt measurement up implicit 50% year-over-year, but it deed #1 successful the iOS App Store successful the Utilities category.
DuckDuckGo adjacent cracked the apical 10 successful the iOS App Store among each apps.
Now?
It’s sitting astatine #18 successful the Utilities category, and is truthful debased among each apps that the information isn’t available.
Screenshot from similarweb.com/app/app-store, January 2022.
But Wait, There’s More!
Last twelvemonth astatine this time, DuckDuckGo was the #2 mobile hunt motor successful the US.
This twelvemonth it lost the #2 spot to Yahoo. Now, DuckDuckGo is the 3rd astir fashionable mobile hunt motor among US searchers.
Screenshot from gs.statcounter.com/search-engine-market-share, January 2022.
By each measures, DuckDuckGo is losing steam.
It’s imaginable that the hunt motor is suffering from deficiency of innovation.
There were nary notable developments from DuckDuckGo past year, different than the institution announcing plans to launch a desktop browser.
Another anticipation is that protecting one’s privateness connected the web isn’t of large interest to that galore people.
The information suggests there’s a finite magnitude of users who attraction capable astir privateness to alteration their hunt behavior, and possibly DuckDuckGo has reached a bulk of those individuals.
As overmuch arsenic DuckDuckGo touts the value of online privacy, it tin besides beryllium a hinderance erstwhile it comes to the prime of hunt results.
This is particularly existent erstwhile it comes to section searches. Since DuckDuckGo doesn’t cognize your nonstop location, its hunt results conflict to supply the aforesaid worth arsenic Google’s section SERPs.
Let’s spot if the 100 cardinal milestone encourages DuckDuckGo to proceed gathering connected what it has already created and connection much to searchers.
Sources: DuckDuckGo, Statcounter, SimilarWeb
Featured Image: Ralf Liebhold/Shutterstock
English (US)