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In my nonfiction connected the 16 companies dominating Google I ranked DotdashMeredith arsenic the 3rd biggest media goliath connected the internet.
At past check, Google sends much than 500 cardinal clicks each period to the 49 sites that we way for them. Some of the biggest sites successful their portfolio include:
- Investopedia (Finance)
- People.com (News & Media Publishers)
- AllRecipes (Food and Drink)
- VerywellHealth (Health)
- TheSpruce (Home and Garden)
- The Spruce Eats (Food and Drink)
- SimplyRecipes (Food and Drink)
- Entertainment Weekly (Arts & Entertainment)
Until precise precocious we were tracking 50 sites for them, but they’ve gone up and redirected an unthinkable domain successful Parenting.com, to different unthinkable domain astatine Parents.com.
If you execute a site: search connected Google you tin inactive spot a batch of pages showing up from earlier the redirect:
If you look astatine the 2nd effect successful that screenshot, it looks similar DotdashMeredith person near immoderate benignant of staging website unfastened to Google.
The pages connected the staging website inactive load and don’t redirect you to domains’ caller location astatine Parents.com.
I ideate that isn’t what they wanted to happen, but that isn’t the lone “issue” I wanted to constituent out.
We tin besides spot that they didn’t redirect each azygous URL from Parenting.com implicit to Parents.com. This makes sense, arsenic Parents.com has been astir for years and this isn’t conscionable a sanction change.
They’re fundamentally consolidating 2 websites into one, which means they astir apt had to walk clip making definite that they weren’t adding contented to the “new” domain that they already person articles covering.
What’s unusual to maine nevertheless is that if they decided not to redirect a URL similar for like, you don’t onshore connected a applicable alternate nonfiction oregon an charismatic 404 page.
Instead, you spot this:
Again, I ideate this is thing they’ll privation to instrumentality attraction of.
Before I proceed I privation to clarify that this is not a disapproval of the squad astatine DotdashMeredith oregon the SEOs moving for them successful immoderate way.
They are perfectly dominating Google…they cognize what they are doing. And portion the redirect happened past period (June 7th, according to the Internet Archive), it’s imaginable they’re inactive moving connected deciding what to bash with each of the contented connected the erstwhile domain.
If thing it shows that merging 2 domains is simply a task that involves a batch of steps and isn’t arsenic elemental arsenic it mightiness look connected the surface.
On 1 manus I’m a small amazed that a institution dominating Google with truthful galore antithetic websites is present consolidating 2 of them together.
On the different hand, I already pointed retired connected point #9 of this article that they’ve consolidated different sites precocious arsenic well.
At the extremity of 2022 they redirected TheBalance.com, TheBalanceSMB.com and TheBalanceCareers.com to a antecedently unused domain astatine TheBalanceMoney.com.
That’s 3 sites, which Ahrefs estimated were each getting astatine slightest 1 cardinal visitors per period from Google, redirected to a marque caller domain.
The DotdashMeredith squad aren’t acrophobic of experimenting and trying things out.
Parenting.com is specified an unthinkable domain that it seems a shame it’s going to walk the adjacent fewer years of its beingness (at least?) simply redirecting elsewhere, but astatine the extremity of the time it’s theirs to bash with arsenic they wish.
Traffic to the tract has besides been connected a dilatory but dependable diminution implicit the past year, astatine slightest according to Semrush estimates.
Traffic to Parents.com has besides been connected a dilatory decline, but their postulation numbers are successful the millions, which is apt wherefore it was chosen arsenic the tract to redirect to, alternatively than from.
I person a feeling this isn’t a large capable communicative for DotdashMeredith to speech astir connected their adjacent net telephone (they’re portion of publically listed $IAC) but I’ll fto you cognize if they bash accidental thing related.
Written by Glen Allsopp, the laminitis of Detailed. You whitethorn cognize maine arsenic 'ViperChill' if you've been successful net selling for a while. Detailed is simply a tiny bootstrapped squad down the Detailed SEO Extension for Chrome & Firefox (200,000 play users), trying to stock immoderate of the champion SEO insights connected the internet. Clicking the bosom tells america what you bask reading. Social sharing is appreciated (and ever noticed). You tin besides travel maine connected Twitter and LinkedIn.
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