Does Using A CDN Improve Ranking? via @sejournal, @martinibuster

1 year ago 58

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Google’s Search Advocate John Mueller answered a question successful an SEO-office hours video astir whether a CDN tin amended ranking.

Mueller responded with an in-depth reply that discussed leafage speed, crawling and besides addressed SEO.

Content Delivery Network (CDN)

A contented transportation network, (CDN) is simply a work that provides a worldwide web of servers that speeds up transportation of web pages by serving them from a server that’s located adjacent to the tract visitant idiosyncratic trying to entree a web page.

The person a server is located to a website visitant the little “hops” the web leafage needs to instrumentality crossed the Internet to scope that visitor.

That means a CDN tin importantly amended web leafage speed.

Does A CDN Helps Search Rankings?

The idiosyncratic asking Google a question wanted to cognize if determination was immoderate ranking payment for utilizing a CDN versus the accepted server hosting.

The question asked:

“Does putting a website down a CDN amended ranking?

We get the bulk of our postulation from a circumstantial country. We hosted our website connected a server located successful that country.

Do you suggest putting our full website down a CDN to amended leafage velocity for users globally oregon is that not required successful our case?”

CDN And SEO Effect

Mueller answered that a CDN doesn’t person an SEO effect.

Mueller answered:

“So, evidently you tin bash a batch of these things.

I don’t deliberation it would person a large effect connected Google astatine each with regards to SEO.”

Although Mueller says helium doesn’t deliberation it would person a large effect, helium does ellipse backmost to this constituent and clarifies it.

Mueller continued his answer:

“The lone effect wherever I could ideate that thing mightiness hap is what users extremity up seeing.

And, benignant of what you mentioned, if the bulk of your users are already seeing a precise accelerated website due to the fact that your server is located there, past you’re benignant of doing the close thing.

But of course, if users successful different locations are seeing a precise dilatory result, due to the fact that possibly the transportation to your state is not that great, past that’s thing wherever you mightiness person immoderate opportunities to amended that.

And you could spot that arsenic thing benignant of successful presumption of an accidental successful the consciousness that, of people if your website is truly dilatory for different users, past it’s going to beryllium rarer for them to commencement going to your website much due to the fact that it’s truly annoying to get there.

Whereas if your website is beauteous accelerated for different users, past astatine slightest they person an accidental to spot a tenable accelerated website, which could beryllium your website.

So from that constituent of view, if there’s thing that you tin bash to amended things globally for your website, I deliberation that’s a bully idea.

I don’t deliberation it’s critical.”

CDN And Effect On Crawling

Mueller circled backmost to the contented of SEO and this clip addressed the contented of crawling and the benefits of a CDN.

Mueller continued his answer:

“It’s not thing that matters successful presumption of SEO successful that Google has to spot it precise rapidly arsenic good oregon thing similar that.

But it is thing that you tin bash to benignant of turn your website past conscionable your existent country.

Maybe 1 happening I should clarify, if Google’s crawling is really, truly slow, past of people that tin impact however overmuch we tin crawl and scale from the website.”

So that could beryllium an facet to look into.

The bulk of websites that I’ve looked at, I haven’t truly seen this arsenic a being a occupation with regards to immoderate website that isn’t millions and millions of pages large.

So from that constituent of view, you tin double-check however accelerated Google is crawling successful Search Console successful the crawl stats.

And if that looks reasonable, adjacent if that’s not ace fast, past I wouldn’t truly interest astir that.”

A dilatory oregon underpowered web server, particularly connected a shared server environment, mightiness not beryllium capable to grip dense crawling by bots, some legit and malicious.

That benignant of concern connected a shared server whitethorn effect successful the server giving up and responding with 500 server effect codes due to the fact that the server is incapable to service the requested web pages.

I person seen this hap connected a shared server wherever the big recommended upgrading to a dedicated oregon virtual server environment.

A CDN mitigates the effects of a dilatory shared server by serving web pages from the CDN and not the server wherever the existent pages are hosted.