Does Google Crawl URLs In Structured Data? via @sejournal, @martinibuster

1 year ago 62

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Google’s John Mueller answered whether Google would usage links successful structured information for crawling. Getting links discovered, crawled, and past indexed is captious to SEO, truthful immoderate disposable vantage for getting much pages crawled would beryllium helpful.

What Does Google Use Links For In Structured Data?

The idiosyncratic asking the question wants to cognize if Google uses links discovered successful structured information for crawling.

They besides privation to cognize if Google doesn’t usage the links for crawling if they’re conscionable stored.

Here is the question:

“Does Google crawl URLs located successful structured information markup oregon does Google conscionable store the data?”

Google Tries Crawling Many Kinds Of URLs

Mueller’s reply mightiness look a small astonishing because, among different things, helium mentions that Google mightiness effort to crawl a nexus that’s successful a substance file.

Another constituent of involvement is that helium says Google volition crawl thing that “looks” similar a link, followed up with examples of what “looks similar a link” means.

Mueller’s answer:

“So for the astir part, erstwhile we look astatine HTML pages, if we spot thing that looks similar a link, we mightiness spell disconnected and benignant of similar effort that URL retired arsenic well.

That’s thing wherever if we find a URL successful JavaScript, we tin effort to prime that up and effort to usage it.

If we find a nexus successful benignant of a substance record connected a site, we tin effort to crawl that and usage it.”

Mueller’s reply is simply a beauteous bully overview of what Google mightiness bash with alternate links, links that are not accepted HTML hyperlinks with anchor text.

What followed is Mueller’s reminder that each of these alternate forms of links should not beryllium viewed arsenic substitutes for existent HTML hyperlinks, what Mueller calls a “normal link.”

Mueller powerfully recommends utilizing a modular HTML hyperlink if you privation thing that performs similar a link.

He continued his answer:

“But it’s not truly a mean link.

So it’s thing wherever I would urge if you privation Google to spell disconnected and crawl that URL, marque definite that there’s a earthy HTML nexus to that URL, with a wide anchor substance arsenic well, that you springiness immoderate accusation astir the destination page.

If you don’t privation Google to crawl that circumstantial URL, past possibly artifact it with robots.txt oregon connected that leafage usage a rel=canonical pointing to your preferred version, thing similar that.

So those are benignant of the directions I would spell there.

I would not blindly presume that conscionable due to the fact that it’s successful structured information it volition not beryllium found.

Nor would I blindly presume that conscionable due to the fact that it’s successful structured information it volition beryllium found.

It mightiness beryllium found.

It mightiness not beryllium found.

I would alternatively absorption connected what you privation to person hap there.

If you privation to person it seen arsenic a link, past marque it a link.

If you don’t privation to person it crawled oregon indexed, past artifact crawling oregon indexing.

That’s each wholly up to you.”

Alternative Links

SEOs person created galore alternate forms of links, immoderate of which (like “link mentions”) person nary ground successful world and are axenic conjecture and opinion.

Many years ago, SEOs began practicing thing called Google Stacking, which included adding links to Google Sheets and past pointing links to that Google expanse believing that the signifier would assistance rankings.

The thought was akin to Web 2.0 nexus building, wherever immoderate SEOs had the mistaken conception that alleged “authority” from a Google-affiliated tract would trickle implicit done the links connected Google Sheets and Google Sites.

Adding this to Mueller’s reply astir links successful structured data, Mueller confirmed that Google mightiness crawl links successful structured data, JavaScript and substance files. But helium besides said that regarding structured data, Google mightiness not crawl those links.

Mueller affirms that it’s champion to usage existent links if you privation the powerfulness of links.